50 ACTIVATION GALLERY | SUMMER PROMOTION REVIEW SHOPPER MARKETING AUGUST 2018 At Dollar General, custom floorstands activating Coca-Cola Co.'s sponsorship of the United Service Organization (USO) stock exclusive 16-ounce cans with labels including "sailor," "coast guardsman" and "airman." Spanning five cans, the new lineup is available from late May through September. Elsewhere, custom endcaps use a "proud to be a force behind the forces" message to merchandise Coca-Cola along with sibling brands Sprite, Fanta and Powerade. Campbell Soup Co.'s newly acquired Snyder's deployed floorstands in snack aisles at stores such as Albertsons Cos.' Acme positioning the pretzels as an ideal snack for different summertime occasions such as "picnic time" and "beach time." Secondary refrigerated displays stocking frozen snacks from Mars Inc.'s confectionery brands at Kroger's Smith's chain touted the manufacturer's pledge to donate $1 to the USO (United Service Organizations) for every qualifying SKU purchased at the retailer from May 1 to July 4. Floor clings depicting Skittles' "America Mix" also plugged the contribution.