Shopper Marketing - August 2018 - 50

50 ACTIVATION GALLERY | SUMMER PROMOTION REVIEW

SHOPPER MARKETING AUGUST 2018

At Dollar General, custom
floorstands activating Coca-Cola
Co.'s sponsorship of the United
Service Organization (USO) stock
exclusive 16-ounce cans with
labels including "sailor," "coast
guardsman" and "airman." Spanning five cans, the new lineup is
available from late May through
September. Elsewhere, custom
endcaps use a "proud to be a
force behind the forces" message
to merchandise Coca-Cola along
with sibling brands Sprite, Fanta
and Powerade.

Campbell Soup Co.'s newly acquired Snyder's deployed floorstands in snack aisles at stores such as
Albertsons Cos.' Acme positioning the pretzels as an
ideal snack for different summertime occasions such as
"picnic time" and "beach time."

Secondary refrigerated
displays stocking frozen
snacks from Mars Inc.'s
confectionery brands at
Kroger's Smith's chain
touted the manufacturer's pledge to donate
$1 to the USO (United
Service Organizations)
for every qualifying SKU
purchased at the retailer from May 1 to July
4. Floor clings depicting
Skittles' "America Mix"
also plugged the contribution.



Table of Contents for the Digital Edition of Shopper Marketing - August 2018

Contents
Shopper Marketing - August 2018 - Intro
Shopper Marketing - August 2018 - 1
Shopper Marketing - August 2018 - 2
Shopper Marketing - August 2018 - Contents
Shopper Marketing - August 2018 - 4
Shopper Marketing - August 2018 - 5
Shopper Marketing - August 2018 - 6
Shopper Marketing - August 2018 - 7
Shopper Marketing - August 2018 - 8
Shopper Marketing - August 2018 - 9
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Shopper Marketing - August 2018 - 55
Shopper Marketing - August 2018 - 56
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