Shopper Marketing - August 2018 - 48
SHOPPER MARKETING AUGUST 2018
Summer Promotion Review
Hershey Co.'s Hershey's,
Kraft Heinz Co.'s JetPuffed and Mondelez
Maid activated their
s'mores partnership at
H-E-B with tall pallet
displays shoppable from
four sides and outfitted
with a bold header.
Hershey Co.'s Hershey's, Kraft Heinz Co.'s Jet-Puffed and Mondelez International's Honey Maid activated their s'mores promotional partnership at
Walmart with pallet trains cross-merchandising all the ingredients. The individual pallet displays resemble those spotted at other retailers but are bolstered with base wraps displaying the participating brands on a background
of grass and ceiling signs depicting a giant s'more over a log fire.
Custom clings from Red Bull
affixed to dedicated checkout
coolers at Walmart invited shoppers to "Color Your Summer with
the Red Bull Editions" - a variety
of flavors including a limitedtime coconut-berry SKU dubbed
"Summer" - and carried a Snapchat code shoppers were instructed to scan with the mobile
application "to unlock summer."
Employing a "nonstop summer sizzle
starts here" message,
floorstands from Kraft
Heinz Co. at ShopRite
stock Heinz SKUs such
as the brand's new "Real
Mayonnaise" made with
100% cage-free eggs.