Shopper Marketing - August 2018 - 32

32 10TH ANNUAL | WHO'S WHO IN SHOPPER MARKETING

S
SARGENTO FOODS
CINDY MATTINGLY,
Customer Shopper
Marketing Manager
Mattingly leads the
shopper marketing function, working closely with brand, sales and
customer teams to develop annual
customer-specific plans. She also
supports sales in the development of
the customer relationship, and leads
plan sell-in and management.

SC JOHNSON
& SON
BRAD BOCK, Trade Category
Manager
ANDREW FRAILING,
Director,
Shopper Marketing
Frailing leads the North
America shopper
marketing organization
at the company. With
more than 10 years of brand building
and commercialization experience,
he and his team are responsible for
building dynamic and engaging retail
activation strategies to drive growth
for SCJ and its retail partners.

SEVENTH GENERATION
BARB DEVINE, Channel & Customer
Manager, Personal Care

STONYFIELD

TYSON FOODS

SOLYMAR BERRIOS, Shopper
Marketing Manager

ALICIA MOSLEY,
Director, Shopper
Marketing
Mosley has an extensive
marketing background
that spans brand, innovation and shopper marketing. She led
the development and launch of the Tyson Any'tizers brand, and is currently
responsible for leading the strategy,
development and execution of shopper marketing programs across major
retailers for Tyson Foods.

SUNDIAL BRANDS
SHELBY WONG, Senior Director,
Shopper Marketing and Sales
Strategy

T
TIME INC. RETAIL,
A DIVISION OF
MEREDITH CORP.
CHRISTINE AUSTIN,
Director,
Shopper Marketing
Austin oversees Strategic Retail Solutions
at Meredith. She and
her team use their expertise at retail
to provide end-to-end solutions that
connect the company's advertising
partners with shoppers and retailers.
MELISSA MEREDITH, Director,
Shopper Marketing
HOLLY OAKES,
Director,
Customer Marketing
Oakes oversees the
customer marketing
efforts across the entire
Meredith portfolio. Retailers of focus
include Walmart, Target, Kroger and
Albertsons.

ERIC GIBSON, Senior Manager,
Shopper Marketing

ERIC SZEGDA,
Vice President,
Retail Marketing
Szegda oversees the retail/shopper marketing
teams supporting the
Meredith portfolio of brands, including ownership of the retail component to the brand P&L's (vs. subscription/advertising) in addition to overall
development and execution of retail
planning/strategy.

LAUREN MCNULTY, Shopper
Marketing & E-Commerce Manager

TOM'S OF MAINE

JAKE UVEGES, Shopper Marketing
Lead

SMITHFIELD
FOODS
DEDRA BERG, Senior Director of
Marketing

STARBUCKS
TIFFANY HUEY,
Director,
Shopper and Seasonal
Scale Marketing
Huey's role is to ensure
the Starbucks customer
teams are set up to successfully grow
their customers' business and bring
the Starbucks experience to life down
the aisle.
LISA TRAVIESO,
Senior Manager,
Shopper Marketing
Travieso is responsible
for developing strategy, capabilities and
processes to advance the shopper/
customer needs earlier in the planning process. She partners with key
stakeholders such as brand, sales and
category to drive behavior change
with an omnichannel first approach.

SHOPPER MARKETING AUGUST 2018

ANDY BROWN,
Customer & Shopper
Marketing Manager
Brown leads the overall shopper marketing
strategy and agency
relationships at the company. He was
part of the team that won the 2017
CP Creative Award for Best Shopper
Marketing Campaign.

MIKE LETARTE, Shopper &
Customer Marketing Manager
KRISTEL ROFFLER,
Customer & Shopper
Marketing Manager
Roffler develops customer-specific marketing campaigns for Target, Whole Foods, Sprouts & Kroger.
She is focused on conversion and
category growth by leveraging key
insights, along with digital and social
trends to maintain relevancy with the
Tom's of Maine Shopper. 

SUE TOY, Director of
Category Leadership
Toy has more than 20
years of experience in
retail, market research
and category management with companies such as Walgreens, Nielsen, PepsiCo and now Tyson Foods. She joined the company
as part of the Hillshire acquisition in
Feb 2013 and leads engagement with
its retail customers through category
management and insights initiatives.
CHRISTOPHER WITTE,
Vice President, Total
Store Leadership
Witte is responsible
for leading and developing the category
leadership, shopper insights, shopper
marketing and shopper activation
functions. He also is responsible for
the creation of Tyson/Hillshire Shopper and Trip Engagement in Protein,
redeveloping Tyson's industryleading suite of category leadership
platforms, and the reinvention of the
shopper marketing and shopper activation functions.

U
UNILEVER
CORY FRAEHSDORF,
Shopper Marketing
Manager
Fraehsdorf develops
strategic and insightdriven shopper marketing plans for leading brands such as
Dove, Tresemme, Nexxus, Suave and
Axe while managing a multi-million
dollar shopper marketing budget for
the drug channel. She has built and
maintained strong relationships with
senior retail leadership within the
merchant and marketing teams at
Walgreens, CVS and Rite Aid. 
CARLA MALIN, Shopper
Marketing Director,
Grocery Sector
With 16 years of brand
and shopper marketing
experience, Malin is responsible for defining the company's
shopper marketing vision and strategy within the grocery sector. She
leads her team in the development of
innovative, effective and award-winning programs while building strong
retailer relationships.

W
WALGREENS
CRYSTAL FOUCHARD, Senior
Director, Pharmacy Marketing
MINDY HEINTSKILL, Vice President,
Loyalty & Personalized Marketing
ADAM HOLYK, Senior Vice
President, Chief Marketing Officer

WALMART
MATTHEW PARRY,
Senior Marketing
Director - Strategy and
Customer Experience
Reinvention
Parry helps lead the reinvention of the end-to-end customer
experience at Walmart. The effort
leverages core shopper marketing
principles and thinking, prioritizing
customer journeys and touchpoints
and creating a vision for what a bestin-class experience should be on and
offline, across formats, channels and
access points.
JAMIE SOHOSKY, Vice
President, Marketing,
Customer Experience
Reinvention
Sohosky leads a team
that is reinventing the
shopping experience on and offline.
Leveraging next generation customer
understanding and bringing the organization together behind this new
vision, she's helping make Walmart
a better place for its 140 million customers to shop - simpler, more engaging and more seamless.

WD-40
AARON BERT, Director of Customer
Marketing
SHANNON EDWARDS, Brand
Manager

WHITEWAVE FOODS
JIM BLUMBERG, Director,
Integrated Marketing
TINA KIRKPATRICK, Senior
Director, Shopper Marketing -
Center of Excellence



Table of Contents for the Digital Edition of Shopper Marketing - August 2018

Contents
Shopper Marketing - August 2018 - Intro
Shopper Marketing - August 2018 - 1
Shopper Marketing - August 2018 - 2
Shopper Marketing - August 2018 - Contents
Shopper Marketing - August 2018 - 4
Shopper Marketing - August 2018 - 5
Shopper Marketing - August 2018 - 6
Shopper Marketing - August 2018 - 7
Shopper Marketing - August 2018 - 8
Shopper Marketing - August 2018 - 9
Shopper Marketing - August 2018 - 10
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http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201903
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201902
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201901
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201812
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201811
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
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http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201801
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201712
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201711
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201710
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201709
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
http://www.nxtbook.com/nxtbooks/ptp/sm_201408
http://www.nxtbook.com/nxtbooks/ptp/sm_201407
http://www.nxtbook.com/nxtbooks/ptp/sm_201406
http://www.nxtbook.com/nxtbooks/ptp/sm_201405
http://www.nxtbook.com/nxtbooks/ptp/sm_201404
http://www.nxtbook.com/nxtbooks/ptp/sm_201403
http://www.nxtbook.com/nxtbooks/ptp/sm_201402
http://www.nxtbook.com/nxtbooks/ptp/sm_201401
http://www.nxtbook.com/nxtbooks/ptp/sm_201312
http://www.nxtbook.com/nxtbooks/ptp/sm_201311
http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
http://www.nxtbook.com/nxtbooks/ptp/sm_201310
http://www.nxtbook.com/nxtbooks/ptp/sm_201309
http://www.nxtbook.com/nxtbooks/ptp/sm_201308
http://www.nxtbook.com/nxtbooks/ptp/sm_201307
http://www.nxtbookMEDIA.com