Shopper Marketing - August 2018 - 31

10TH ANNUAL | WHO'S WHO IN SHOPPER MARKETING 31

AUGUST 2018 SHOPPER MARKETING

KRISTINE UREA,
Vice President,
Category Management
& Shopper Strategy
An 18-year veteran
in Nutritionals, Urea
leads the Category and Shopper
Strategy Center of Excellence for
the company's full portfolio of wellness products. She leads insightdriven shopper connections that help
make health management easier to
navigate for today's well-forward
consumers and is also charged with
leading the development of targeted,
effective shopper programs that are
both exciting to customers and inspirational for shoppers. 

NEWELL BRANDS
ALLY BROPHY, Associate Brand
Activation Manager
KYLE BRUTON, Manager, Brand
Activation
RACHEL FULLER, Trade Marketing
Manager
STACEY GOLDSTEIN, Manager,
Brand Activation
RENEE KOLLAR, Manager, Brand
Activation
KATHRYN OWENS, Brand Manager,
Writing
JEFF RODENBAUGH,
Director, Brand
Activation
Rodenbaugh builds
integrated national
activation plans for the
company's priority writing brands
(Sharpie, Paper Mate and Elmer's), including consumer promotions, branded partnerships, promotional packs,
displays and in-store executions.

P
PEPSICO
ANDREA BROLIN,
Director, Shopper
Marketing - North
America Nutrition
& Gatorade
Brolin develops and
executes insights-based shopper
marketing programs for Walmart and
Sam's Club across Gatorade, Quaker,
Tropicana and Naked Juice. Her insights background has helped the
team improve measurement practices and achieve stronger program
ROI's.
DANA LAWRENCE,
Senior Director,
Shopper Marketing
Programs & Digital
Media
Lawrence leads the
development of shopper marketing
brand programs, including Lay's,
Doritos, Cheetos, Ruffles, Stacy's,
SunChips and Mountain Dew at PepsiCo's top 10 customers. She also
oversees digital media strategy and
planning to drive shopper conversion.
KATIE SCHIAVONE, Senior Director,
Shopper Marketing Programs, NAN
Brands
ESPERANZA TEASDALE, Senior
Director, Shopper Marketing
Teasdale is an admired leader and
founding member of the PepsiCo Demand Xcelerator team which delivers
accelerated business performance for
top customers. She has a track record
of driving results, nurturing talent and
championing diversity.

PERFETTI VAN MELLE
USA

KATE WEBER, Senior Manager,
Brand Activation

DAYNA RITCHEY, Senior Customer
Strategy & Planning Manager

NICE PAK
PRODUCTS

PERNOD RICARD
USA

PATRICIA RAGGI, Vice President,
Marketing Services

O
ORGANIC VALLEY
RYAN CUNHA,
Shopper Marketing
Programs Manager
Cunha's career spans 18
years working in CPG
shopper and consumer
promotions on both the agency and
manufacturer side. He currently leads
strategy, planning and execution for
all national shopper marketing and
account level programs for Organic
Valley's largest grocery accounts
along the entire path to purchase.
KELLY GIBSON-WOLFF, Senior
Director, Relationship Marketing

JOE WILLS, Senior Customer
Solutions Manager
See profile on page 18

PFIZER
JENNIFER HOLAHAN, Senior
Director, Shopper & Category
Insights to Activation
AUDRA ROBINSON, Senior Shopper
Marketing Manager - Target
LIA SKINNER, Senior
Shopper Marketing
Manager - Walmart
Skinner is a passionate shopper marketing
leader for the Walmart
team who brings insight-driven shopper programs to life in-store and
online, with the goal of providing engaging and frictionless experiences
that help Walmart shoppers discover
affordable OTC healthcare solutions.

CATE SPENCER,
Senior Manager,
Shopper Marketing -
Club and Value
Spencer is known for
leading insight-based
health and wellness solution events
that reach shoppers via online digital
marketing, social media campaigns
and in-store activation. Her Dollar
General Advil "What Pain?" digital
and display program won a Gold Effie
award in 2018.

MICHAEL KIRTMAN, Senior Brand
Manager, Crest North America

PHILIPS

MARK SORRENTINO, Head of
Shopper Marketing

KELLY DOWNEY, Vice President
of Marketing Operations, Philips
Personal Health NA
See profile on page 30

PINNACLE FOODS
ALAN CREVELING, Director,
Marketing Activation
DOROTHY
ENGELHARDT,
Senior Shopper
Marketing Manager
Engelhardt is a seasoned shopper marketing professional who creates
programs for brands such as Duncan
Hines, Birdseye and Wishbone at retailers across the U.S.

POST CONSUMER
BRANDS
CHRIS RICHMOND, Senior
Director, Integrated Marketing
Communications & Shopper
Activation

PRESTIGE BRANDS
HOLDINGS
ANDREA BOUWMAN, Shopper
Marketing Director

PROCTER &
GAMBLE
MATT BARRESI, Director, Brand
Operations and Shopper Marketing
CARRIE BIRTH-DAVIS,
Brand Manager, NA
Scale & Regional
Grocery/ISC
Birth-Davis currently
manages all marketing activations for P&G's regional
grocery, wholesale and military businesses from coast to coast. Her team
is dedicated to driving P&G's biggest
initiatives, marketing assets and strategic priorities through scale and/or
custom marketing programs.
JODY JOHNSON,
Brand and Omnichannel
Leader - Club
Johnson has 17 years
of experience over
product development,
marketing and sales, working across
North America, Latin America and
Asia. He currently leads the innovation, marketing and digital teams that
have step-changed P&G and category growth in the club channel.

R
RECKITT
BENCKISER
ASHLEY KELLER, Shopper
Marketing Manager
SHAZIA RAHMAN, Shopper
Marketing Project Manager

RICH PRODUCTS
KIMBERLY O'BRIEN, Shopper
Marketing Manager

SABRA DIPPING CO.
ERIC GREIFENBERGER,
Vice President of
Marketing
Greifenberger oversees
both the marketing
team responsible for
growing the Sabra business and the
shopper marketing team responsible for driving conversion across all
Sabra fresh dips categories. He led
the expansion of Sabra's shopper
capability by building out a team to
develop end-to-end path to purchase
strategies and implementing conversion driving plans.
KERRY POWERS,
Senior Shopper
Marketing Manager
Powers is responsible
for the planning and
execution of national
and customer-specific shopper
activations, strategic partnerships,
and sports sponsorships across all
channels for the Sabra portfolio. The
shopper marketing team focuses on
driving collaboration between sales
and marketing to maximize shopper
engagement and brand objectives
while driving greater ROI. 
ROBIN WARDLE,
Shopper Marketing
Consultant
Having focused her
career on consumer
promotions/shopper
marketing for the past 25-plus years,
Wardle was asked to lead and help
define the shopper marketing function for Sabra, as well as develop and
lead promotional partnerships. Her
team quickly became an invaluable
liaison between sales and marketing,
and is respected as an integral part of
the brand success.



Table of Contents for the Digital Edition of Shopper Marketing - August 2018

Contents
Shopper Marketing - August 2018 - Intro
Shopper Marketing - August 2018 - 1
Shopper Marketing - August 2018 - 2
Shopper Marketing - August 2018 - Contents
Shopper Marketing - August 2018 - 4
Shopper Marketing - August 2018 - 5
Shopper Marketing - August 2018 - 6
Shopper Marketing - August 2018 - 7
Shopper Marketing - August 2018 - 8
Shopper Marketing - August 2018 - 9
Shopper Marketing - August 2018 - 10
Shopper Marketing - August 2018 - 11
Shopper Marketing - August 2018 - 12
Shopper Marketing - August 2018 - 13
Shopper Marketing - August 2018 - 14
Shopper Marketing - August 2018 - 15
Shopper Marketing - August 2018 - 16
Shopper Marketing - August 2018 - 17
Shopper Marketing - August 2018 - 18
Shopper Marketing - August 2018 - 19
Shopper Marketing - August 2018 - 20
Shopper Marketing - August 2018 - 21
Shopper Marketing - August 2018 - 22
Shopper Marketing - August 2018 - 23
Shopper Marketing - August 2018 - 24
Shopper Marketing - August 2018 - 25
Shopper Marketing - August 2018 - 26
Shopper Marketing - August 2018 - 27
Shopper Marketing - August 2018 - 28
Shopper Marketing - August 2018 - 29
Shopper Marketing - August 2018 - 30
Shopper Marketing - August 2018 - 31
Shopper Marketing - August 2018 - 32
Shopper Marketing - August 2018 - 33
Shopper Marketing - August 2018 - 34
Shopper Marketing - August 2018 - 35
Shopper Marketing - August 2018 - 36
Shopper Marketing - August 2018 - 37
Shopper Marketing - August 2018 - 38
Shopper Marketing - August 2018 - 39
Shopper Marketing - August 2018 - 40
Shopper Marketing - August 2018 - 41
Shopper Marketing - August 2018 - 42
Shopper Marketing - August 2018 - 43
Shopper Marketing - August 2018 - 44
Shopper Marketing - August 2018 - 45
Shopper Marketing - August 2018 - 46
Shopper Marketing - August 2018 - 47
Shopper Marketing - August 2018 - 48
Shopper Marketing - August 2018 - 49
Shopper Marketing - August 2018 - 50
Shopper Marketing - August 2018 - 51
Shopper Marketing - August 2018 - 52
Shopper Marketing - August 2018 - 53
Shopper Marketing - August 2018 - 54
Shopper Marketing - August 2018 - 55
Shopper Marketing - August 2018 - 56
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201903
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201902
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201901
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201812
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201811
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201810
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201809
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201808
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201807
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201806
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201805
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201804
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201803
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201802
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201801
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201712
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201711
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201710
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201709
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
http://www.nxtbook.com/nxtbooks/ptp/sm_201408
http://www.nxtbook.com/nxtbooks/ptp/sm_201407
http://www.nxtbook.com/nxtbooks/ptp/sm_201406
http://www.nxtbook.com/nxtbooks/ptp/sm_201405
http://www.nxtbook.com/nxtbooks/ptp/sm_201404
http://www.nxtbook.com/nxtbooks/ptp/sm_201403
http://www.nxtbook.com/nxtbooks/ptp/sm_201402
http://www.nxtbook.com/nxtbooks/ptp/sm_201401
http://www.nxtbook.com/nxtbooks/ptp/sm_201312
http://www.nxtbook.com/nxtbooks/ptp/sm_201311
http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
http://www.nxtbook.com/nxtbooks/ptp/sm_201310
http://www.nxtbook.com/nxtbooks/ptp/sm_201309
http://www.nxtbook.com/nxtbooks/ptp/sm_201308
http://www.nxtbook.com/nxtbooks/ptp/sm_201307
http://www.nxtbookMEDIA.com