Shopper Marketing - August 2018 - 28

28 10TH ANNUAL | WHO'S WHO IN SHOPPER MARKETING

M
MARS WRIGLEY
CONFECTIONARY
LENA LEWIS, Director,
Consumer Promotions
and Shopper Marketing
Lewis oversees all
promotions and shopper marketing, leading
strategy for brands like M&Ms and
Skittles as well as shopper marketing
with national retailers like Walmart,
Dollar General and Amazon. Her
agenda has been in the areas of total
activation and busting down internal
barriers between brand and shopper marketing, driving conversion
through digital shopper marketing,
and consistent measurement.
HEIDI MACKEY, Senior Category
Manager
TRACY MCELLIGOTT,
Manager, Shopper
Marketing Value & Club
McElligott manages all
shopper marketing activities for four customers within the value and club channels. She drives traffic and engagement with the company's brands and
conversion and share of voice for her
customers. Most recent successes include two exclusive product launches
and a military-themed, cause marketing red, white and blue program at
Dollar General.
HANNAH MCKEE,
Shopper Marketing
Manager, Kroger
& Meijer
McKee is responsible
for collaborating with
retailers to create and execute shopper marketing programs that drive
incremental volume and awareness,
trial and product velocities.
NICOLE RADLEY,
Shopper Marketing
Manager
Radley leads the development and execution
of shopper marketing
programs at Target. Collaborating
closely with the sales, marketing and
customer teams, she focuses on driving conversion by utilizing shopper
insights to create retailer, category
and shopper-centric solutions.

MASSIMO ZANETTI
BEVERAGE USA
SUSAN LAMBERT, Director of
Shopper Marketing and Customer
Insights

MATERNE GOGO
SQUEEZ
JOE KASINSKAS,
Senior Director,
Customer Marketing
Kasinskas leads the
customer marketing
team responsible for
defining channel strategies, activating the GoGo squeeZ brand at retail
through shopper marketing, displays

and promotional packs as well as
crafting the future vision and category management principles for the
emerging fruit squeezer category.

MATTEL
HOWARD SMITH, Vice President,
Shopper Marketing, North America

MCCORMICK
AND CO.
BETHANY HILLS,
Shopper Marketing
Manager
Hills has more than 20
years of industry experience in shopper marketing, brand marketing, marketing
research, category management and
sales. She creates and implements
shopper programs that result in increased brand equity, sales demand
and merchandising support. She
serves as the primary headquarters
contact for the sales field.
SARAH KITCHEN,
Senior Shopper
Marketing Manager
Kitchen leads both the
consumer and shopper
functions for McCormick's consumer product divisions
where her team works to translate
the story of the company's trusted
brands into retail environments and
shopping moments.

MCKEE FOODS
JENN SEGAN, Category and
Shopper Insights Manager

MEIJER
LANNY CURTIS, Director, Customer
Marketing
MICHAEL ROSS,
Vice President,
Marketing
Ross leads the strategy
and vision for deepening customer engagement, personalization, loyalty and
advancing digital for the Grand Rapids, Michigan-based chain.

MERRICK PET CARE
DANIEL WARHAFTIG,
Director of Customer
Marketing

MEYER
INGRID ELLERBROCK, Senior
Director, Consumer & Shopper
Marketing

MICROSOFT
DAN SEYMOUR,
Director, U.S. Channel
Marketing, Windows
& Office
Seymour has been a
retail and shopper marketing thought leader in consumer

SHOPPER MARKETING AUGUST 2018

electronics for more than 20 years.
He has spent the past 10 years managing retail marketing professionals
in companies with revenues in excess
of $6 billion, and has collaborated in
planning, strategy and merchandising
with many of the largest consumer
electronics retailers. He implements
marketing strategies based on firm
shopper insights. 

MILLERCOORS
JOVINA YOUNG,
Senior Director,
Channel Marketing,
Small-Format
Young is responsible
for the strategies and
activation of MillerCoors brands in
c-store, drug and dollar classes of
trade. She created the Digital Disruption Strategy for shopper marketing
and is leading efforts to impact how
brands use digital to influence the
shopper along the shopper journey. 

MIZKAN AMERICA
CHUCK KOROSTYNSKI, Director
of Trade Marketing, Shopper
Marketing & Category Management

MOET HENNESSY
JANNELLE ANDES,
Manager, Customer &
Shopper Marketing
Andes has more than
10 years of experience
in marketing premium
and luxury brands. She is responsible for developing brand marketing
programs for on-premise national
accounts, and provides direction on
specific channel solutions, innovative
consumer engagement tools, point
of sale, brand activation guidelines,
category management, business intelligence, trade marketing initiatives,
and route-to-market strategies.
KATHY BRADHAM,
Manager, Customer &
Shopper Marketing -
National Accounts
Off-Premise
Bradham leads the
development of customer-specific
marketing plans, tools and solutions
for national retail partners in the off
premise.
STACY MCMILLAN,
Director, Customer
& Shopper Marketing -
National Accounts
McMillan helped launch
the company's first customer marketing team to support all
on- and off-premise national accounts.
Her team is responsible for end-toend strategy and execution along the
shopper's path to purchase, including
digital and in-store activations.
TRACY TOAY, Marketing Manager -
On-Premise, National Accounts

MONDELEZ
INTERNATIONAL
YOLANDA ANGULO,
Director,
Shopper Marketing
Angulo leads the collaborative annual marketing plans in partnership with customers and sales teams
in the East, with alignment to brand
strategies, and identifies new ways to
engage shoppers to drive loyalty and
increase household penetration. She
also develops integrated, omnichannel programs to accelerate trial and
awareness of new products.
KARA FARNHAM,
Customer Director,
Shopper Marketing
Farnham is responsible
for leveraging insights
to develop retailerspecific brand strategies and relevant
shopper solutions that ultimately
grow the business for the company's
brands and partner retailers.
BETH LOWING-FRONCEK,
Customer Director, Shopper
Marketing
CHRISTY MANGIO,
Customer Director,
Shopper Marketing
Mangio leads shopper
marketing for Publix,
Delhaize America,
Southeastern Grocers, and Lowe's
Foods. She collaborates with the
sales and brand teams to provide
shopper solutions that drive key
objectives and results across the full
path to purchase. Her programs have
been featured in two Effie and one
Reggie awards.
ANNE MARTIN,
Customer Director,
Shopper Marketing
Martin is responsible for
the strategy and development of shopper
marketing initiatives at Albertsons.
She has more than 10 years of industry experience on both the agency
and CPG side, developing and implementing shopper marketing plans
for national accounts and regional
grocers along with channel-specific
approaches.
JENNIFER MASON,
Customer Director,
Shopper Marketing
Mason brings a diverse
CPG background including shopper, sales
and brand to help build programming
grounded in insights based on the
need states of the shopper, brand
and retailer to engage shoppers more
meaningfully at the point of purchase,
driving increased sales and loyalty.



Table of Contents for the Digital Edition of Shopper Marketing - August 2018

Contents
Shopper Marketing - August 2018 - Intro
Shopper Marketing - August 2018 - 1
Shopper Marketing - August 2018 - 2
Shopper Marketing - August 2018 - Contents
Shopper Marketing - August 2018 - 4
Shopper Marketing - August 2018 - 5
Shopper Marketing - August 2018 - 6
Shopper Marketing - August 2018 - 7
Shopper Marketing - August 2018 - 8
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http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201903
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201902
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201901
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http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201801
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201712
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201711
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201710
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201709
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
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http://www.nxtbook.com/nxtbooks/ptp/sm_201402
http://www.nxtbook.com/nxtbooks/ptp/sm_201401
http://www.nxtbook.com/nxtbooks/ptp/sm_201312
http://www.nxtbook.com/nxtbooks/ptp/sm_201311
http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
http://www.nxtbook.com/nxtbooks/ptp/sm_201310
http://www.nxtbook.com/nxtbooks/ptp/sm_201309
http://www.nxtbook.com/nxtbooks/ptp/sm_201308
http://www.nxtbook.com/nxtbooks/ptp/sm_201307
http://www.nxtbookMEDIA.com