Shopper Marketing - August 2018 - 26

26 10TH ANNUAL | WHO'S WHO IN SHOPPER MARKETING
TANVI THAKER,
Shopper Marketing
Manager, U.S. OTC
Thaker and her team
develop and activate
allergy strategies that
create buy moments with shoppers
and drive joint value with customers. Leveraging the strength of J&J
brands and its customer partnerships, the team leads best-in-class
shopper-centric platform solutions
across core self-care categories like
allergy, pain and pediatrics.
VICTORIA VARHALMI,
Senior Manager,
Shopper Marketing
Varhalmi creates, customizes, executes and
measures shopper
marketing programs that drive traffic,
loyalty, conversion and basket size
at specific retailers (club, dollar and
specialty classes of trade) utilizing
advanced marketing leadership capabilities including best-in-class messaging, on and offsite media, search,
emerging shopper technologies and
social connections across J&J consumer brands.

JOHNSONVILLE
SAUSAGE
STEPHANIE PLEHN, Shopper
Marketing Manager
Plehn's responsibilities are centered
around driving the Johnsonville
Brand while delivering the highest
impact on customer success. Her
team does that by driving optimal
shopper engagement by delivering
relevant integrated programs for its
retail partners and working to uncover barriers to purchase and drive
brand conversion.

JUST BORN
DEB TUROCZY,
Shopper Marketing
Lead
Turoczy works across
the portfolio at Just
Born which includes
Mike and Ike, Hot Tamales, Marshmallow Peeps and Goldenbergs Peanut
Chews. Her responsibilities include
shopper marketing, partnerships,
sponsorships, consumer engagement
activations and consumer relations.

K
KELLOGG
JENNIFER CARTER,
Senior Director,
Shopper Marketing
Carter is responsible for
leading shopper strategy rooted in strong
insights for her retailer teams. She
has built a strong track record of delivering customized programs rooted
in the retailer's shopper segmentation, delivering on both the brand and
retailer objectives, driving business
results.

MICHAEL CLARK,
Senior Manager,
Shopper Marketing
Clark leads shopper
marketing strategy and
activation for Kellogg's
at Walmart. He and his team partner
closely with Walmart to engage the
shopper appropriately throughout
the journey to drive conversion.
MIKE CLIFFORD, Associate
Director, U.S. Shopper Marketing
AARON ELLEMAN, Senior Director,
Shopper Marketing
JUSTIN GOODWIN, Senior Manager,
Shopper Marketing
DEB HANNAH, Vice President,
Shopper Marketing & Scale
Promotions
See profile on page 10
CRAIG KINNISON,
Senior Manager,
Shopper Marketing -
Channels
Kinnison leads the
company's shopper
marketing initiatives within the dollar and drug channels of business.
He is focused on creative solutions
that execute brand strategies, drive
conversion with shoppers, and deliver
growth for Kellogg's retail customers
and partners.
ALEXA SPANIER,
Marketing Manager
Spanier leads the shopper marketing strategy
and execution for Kellogg's snacks, morning
Foods and frozen categories at Albertsons, with the goal of developing
insight-driven programs that propel
both category and brand growth, and
that meet retailer and manufacturer
objectives.
ADAM THORSON, Manager,
Shopper Marketing
KATHRYN WALLNER,
Manager, Shopper
Marketing - Walmart
Wallner strives to keep
the interest of Kellogg's shoppers at the
heart of all programming. She seeks
to maintain a comfortable and easy
shopping experience while evolving and learning from the changing
needs of the company's shoppers.

KEURIG GREEN
MOUNTAIN
AMBER KING, Senior Shopper
Marketing Manager
DANIELLE MILAM, Customer
Marketing Manager

KIMBERLY-CLARK
JASON DAVIS, Senior Brand
Manager, Shopper Marketing,
Target Team Lead
SHEILA LUKASZEWSKI, Senior
Director, Shopper Engagement

SHOPPER MARKETING AUGUST 2018

KIND
JENNY BUSBY,
Senior Manager,
Shopper Marketing
Busby works closely
with the sales, business
development and marketing teams at Kind to drive performance of the brand and customers'
business through the development of
integrated shopper solutions.
JON ISRAELITE, Vice President,
Business Development

KING ARTHUR
FLOUR
AMY ROY, Shopper Marketing
Manager

L
L'OREAL
COURTNEY DOLKART,
Director of Customer
Marketing - Walgreens
ALLIE GROSER,
Director, Marketing,
Garnier Fructis
Groser is on the Garnier
Fructis marketing team,
dedicated to developing
strong go-to-market shopper plans
for the brand. She's responsible for
maximizing engagement with each
shopper via national 360 plans and
driving engagement across key levers
(FSI, display, promotion, media, etc).
JANE GU, Assistant Vice President,
Shopper/Customer Marketing
LONDON NIELSEN KRUPSKI,
Director of Marketing, Garnier
Skincare
LUBA OSADCHY,
Assistant Vice President,
Shopper Marketing
Osadchy leads the
shopper marketing division across Garnier Hair
Care & Color. She is responsible for
developing the go-to-market strategies and holistic activations across
each shopper touchpoint including
digital path to purchase and shopperled big ideas that enable the division
to deliver profitable growth.

LALA U.S.
LAURA AYLMER,
Shopper
Marketing Manager
Aylmer leverages her
retail operations and
headquarters sales
background to strategically execute
shopper marketing programs for several key retailers. With trial as an objective, she partners with the brand
and sales teams to test and measure
customer-specific programs.

VANESSA CARLSON
BUENO, Senior Director
of Shopper Marketing
Bueno created the
shopper marketing
team from scratch
when she joined LALA just over three
years ago. She is focused on driving
trial and conversion for the LALA and
Promised Land brands driving more
than $250 million in sales.
KARI WIDEMAN,
Shopper Marketing
Manager
Wideman utilizes her
category management
experience to help
measure ROI for all shopper marketing activity. She also leads shopper
programming at HEB, Publix and all
small-format retailers, along with all
sampling and event activation.

LEBANON-SEABOARD
CORP.
DEB BALCERZAK-WILSON, Senior
Marketing Manager, E-Commerce

LG ELECTRONICS
STEWART
HENDERSON,
Senior Manager,
Shopper Marketing
Henderson leads the
shopper marketing
team for LG Electronics Home Appliance business units and is tasked
with developing and executing LG's
omnichannel experiences for the
shopper.
BOB MORGANO,
Shopper Marketing
Manager, LG Home
Appliances
Morgano joined the
company's shopper
marketing team in 2017 and manages
display production, logistics and installation of LG's best-in-class experiences at retail.
RACHEL OLSON, Senior Shopper
Marketing Manager
DAVID VANDERWAAL,
Senior Vice President,
Marketing, LG USA
and Canada
VanderWaal is responsible for all marketing
activities for both LG business units -
home appliances and consumer electronics - and is also responsible for
the marketing in LG Canada. He leads
all advertising/marketing campaigns
designed to increase overall brand
health of LG and the development of
best-in-class omnichannel experiences for shoppers in all B2C categories,
including all retailer extensions.

LOGITECH
JONATHAN JOHNSON, Head of
Integrated Marketing, Americas



Table of Contents for the Digital Edition of Shopper Marketing - August 2018

Contents
Shopper Marketing - August 2018 - Intro
Shopper Marketing - August 2018 - 1
Shopper Marketing - August 2018 - 2
Shopper Marketing - August 2018 - Contents
Shopper Marketing - August 2018 - 4
Shopper Marketing - August 2018 - 5
Shopper Marketing - August 2018 - 6
Shopper Marketing - August 2018 - 7
Shopper Marketing - August 2018 - 8
Shopper Marketing - August 2018 - 9
Shopper Marketing - August 2018 - 10
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Shopper Marketing - August 2018 - 12
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http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201903
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
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http://www.nxtbook.com/nxtbooks/ptp/sm_201401
http://www.nxtbook.com/nxtbooks/ptp/sm_201312
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http://www.nxtbook.com/nxtbooks/ptp/sm_201310
http://www.nxtbook.com/nxtbooks/ptp/sm_201309
http://www.nxtbook.com/nxtbooks/ptp/sm_201308
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