Shopper Marketing - August 2018 - 22

22 10TH ANNUAL | WHO'S WHO IN SHOPPER MARKETING
DREW MATHIAS, Senior Shopper
Marketing Manager

GODIVA
CHOCOLATIER

JULIE SCHNEID, Omnichannel
Shopper Marketing Manager -
Walmart & Sam's Club

ANNA DELICATA, Manager,
Shopper Marketing

BRIAN SULLIVANO, Senior Director,
Shopper Marketing & Media
RICHARD WRIGHT,
Senior Manager,
Shopper Marketing
Wright leads the development of insightdriven retailer specific
marketing programs at Target and the
Dollar Channel retailers. He has more
than 13 years of CPG experience, holding positions in brand management,
trade marketing and shopper marketing. Prior to his current role, he worked
in shopper marketing across various
grocery, drug and mass accounts.

GIANT EAGLE
ASHLEY DOWNEY,
Loyalty & Brand
Director
Downey leads loyalty
initiatives for the chain
and develops customer
marketing programs to include digital coupons, customer rewards and
discount offerings in collaboration
with company leadership and CPG
partners.

GLAXOSMITHKLINE
TONY BALK, Shopper
Marketing Team Lead -
Walgreens/Target
Balk leads shopper
marketing strategy,
planning and activation at Target, Walgreens and Dollar
General across GSK's portfolio of
OTC products, including Flonase,
Nicorette, Tums, Theraflu, Excedrin
and Sensodyne. He specializes in
developing and executing differentiated brand and category platforms
through digital, in-store and co-creation initiatives. 
RENEE HARRIS,
Shopper Marketing
Team Lead -
Walmart/Club
Harris leads the
Walmart and Club
shopper marketing team responsible
for driving profitable volume growth
and building GSK brand equity as
well as the shopper marketing strategy for GSK's oral health brands.
NANCY MACDONALD,
Shopper Marketing
Team Lead
MacDonald leads national shopper marketing strategy for GSK's
respiratory and pain brands with
expertise in RX to OTC launches and
using insight to drive activation at its
top customers. Key brands of focus
are Flonase, Excedrin, Theraflu and
Breathe Right.

H
HALLMARK CARDS
PATRICK GAHAGAN, Vice
President, Strategic Projects
TINA MCGUIRE,
Marketing Director
McGuire leads shopper marketing strategy,
planning and activation
for Hallmark with its key
retailers. Her team is accountable for
shopper engagement plans aligning
brand objectives and retailer strategies
across multiple marketing touchpoints
- digital, social, loyalty, promotion, personalized media and experiential.

HAPPY EGG
SARA SABIN, Director of Shopper
Marketing & Category Management

HEB
TWYLA LUSK,
Director, Strategy &
Loyalty Development
Lusk has been with
H.E.B. for 20 years with
experience in grocery
and general merchandise procurement management. She began the
Strategy & Shopper Loyalty team in
2006 and has led the team that's created targeted shopper marketing as a
viable platform for the retailer.

HEINEKEN USA
TARA DAY, Director,
National Program
Activation
Day leads the commercial marketing team
that develops national
programs for Heineken, Dos Equis,
Tecate and Strongbow brands. She
focuses on the longer term vision and
strategy, while driving shorter term
sales and volume growth.

HENKEL
NORTH AMERICA
MAI CRONE, Beauty
Care Shopper Marketing
Manager - Walmart,
Target, Sam's Club,
Kroger & Meijer
Crone is responsible for
leading shopper strategy and execution for Henkel's Beauty Brands at
Walmart, Target, Kroger, Meijer and
Sam's Club. Her success is driven by
her abilities in working cross-functionally to develop omnichannel programs that drive both manufacturer
and retailer results.

SHOPPER MARKETING AUGUST 2018

KEN KRASNOW,
Vice President,
Omnichannel
Marketing
Krasnow leads the
company's efforts to
drive consistent yet nuanced and
personalized messages from media
to shelf, overseeing the media, digital,
shopper, promotions, merchandising
and consumer call center teams. His
mission is to build omnichannel capabilities and leverage technology to
obtain one view of the consumer.

HERSHEY
DALE CLARK, Senior Director, Sales
Strategy & Shopper Engagement
JENNIFER O'DELL,
Senior Shopper
Engagement Manager
O'Dell leads shopper
strategy and activation
to deliver insight-based
integrated marketing solutions that
enhance the shopping experience in
and out of store. 

HILL'S PET NUTRITION
NICOLE MANZANILLA,
Shopper Marketing
Manager

HORMEL FOODS
CORP.
REBECCA CAMPBELL,
E-Commerce and
Digital Marketing
Manager
Campbell is responsible for building and
executing the omnichannel shopper
engagement plan at Kroger. This is
centered on aligning brand objectives
and retailer strategies to platforms
that influence shopper conversion
along the path to purchase.
LESLIE LEE, Director,
Shopper Engagement,
Hormel Digital
Experience Group
Lee is responsible for
building and leading
the field shopper engagement team
to develop omnichannel shopper
engagement plans, aligning brand
objectives and retailer strategies, to
platforms that influence shopper conversion along the path to purchase.
SCOTT WEISENBECK, Marketing
Director - Spam Brand, Legacy
Brands and Innovation

HYDE TOOLS
COREY TALBOT, Vice
President of Marketing
& Product Development
Talbot directs all product innovation, marketing operations, brand
management and advertising for the
Hyde Group Construction Division,
for the Hyde and Richard brands. He
has more than 20 years of experience
in the hard goods industry.

I
INGLES MARKETS
JEANNE HEITHOLD, Director,
Customer Marketing

INTEL
RENEE NOVELLO,
Director of Shopper
Marketing and Global
Retail Marketing
Novello leads a global
marketing team focused
on developing shopper-centric retail
strategies and execution on insightdriven programs that influence the
path to purchase, meet business objectives, scale, can be measured and
positively impact sales conversions.

IOVATE HEALTH
SCIENCES
BRIAN CAVANAUGH, Chief
Marketing Officer
JASON PROWSE, Associate
Director, Market Intelligence

J
JACK LINK'S
JEFF KJOME, Director,
Shopper Marketing and
Retail Activation
Kjome oversees shopper marketing, e-commerce and business
development opportunities at Jack
Link's that pair brand initiatives with
retailer strategies to drive category
sales.
CHARLES PARLA,
Shopper Marketing
Manager
Parla has been in the
industry for 12 years,
working on both the
agency and manufacturer side of
business. He's been in his current role
for three years supporting the Jack
Link's brands at key customers.
JESSY TOMPKINS,
Shopper Marketing
Manager
Tompkins joined the
company in 2017 after
recently winning an Effie award for her work on the Huggies
Brand at Target. She is now "feeding
her wild side" by selling more jerky to
more people.

J.M. SMUCKER
MATT ALLEN,
Senior Manager,
Shopper Marketing
Allen drives brandbased shopper marketing strategies and
partners across internal and external
groups to provide visibility of shopper marketing insights, programs and
results.



Table of Contents for the Digital Edition of Shopper Marketing - August 2018

Contents
Shopper Marketing - August 2018 - Intro
Shopper Marketing - August 2018 - 1
Shopper Marketing - August 2018 - 2
Shopper Marketing - August 2018 - Contents
Shopper Marketing - August 2018 - 4
Shopper Marketing - August 2018 - 5
Shopper Marketing - August 2018 - 6
Shopper Marketing - August 2018 - 7
Shopper Marketing - August 2018 - 8
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http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201903
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201902
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201901
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201812
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201811
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201810
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201809
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http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201801
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201712
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201711
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201710
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201709
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
http://www.nxtbook.com/nxtbooks/ptp/sm_201408
http://www.nxtbook.com/nxtbooks/ptp/sm_201407
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http://www.nxtbook.com/nxtbooks/ptp/sm_201405
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http://www.nxtbook.com/nxtbooks/ptp/sm_201401
http://www.nxtbook.com/nxtbooks/ptp/sm_201312
http://www.nxtbook.com/nxtbooks/ptp/sm_201311
http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
http://www.nxtbook.com/nxtbooks/ptp/sm_201310
http://www.nxtbook.com/nxtbooks/ptp/sm_201309
http://www.nxtbook.com/nxtbooks/ptp/sm_201308
http://www.nxtbook.com/nxtbooks/ptp/sm_201307
http://www.nxtbookMEDIA.com