Shopper Marketing - August 2018 - 20

20 10TH ANNUAL | WHO'S WHO IN SHOPPER MARKETING

FERRERO USA
MARK KENDRAT, Director of Trade
Marketing

e-commerce for Walmart.com and
SamsClub.com for private label and
branded products.
KIP OLMSTEAD, Chief Marketing
Officer, Store Brands

FIRST QUALITY
RETAIL SERVICES
PAM NOBLIN,
E-Commerce Manager,
Walmart.com &
SamsClub.com
Noblin has more than 10
years of shopper marketing experience and excels at merging the in-store and online shopping
experience. She is currently leading

FOOD LION
NEIL NORMAN,
Director of Customer
Loyalty & Shopper
Marketing
Norman is helping to
deliver exceptional
value through Food Lion MVP loyalty
card programs such as Shop & Earn

SHOPPER MARKETING AUGUST 2018

personalized digital monthly rewards,
360 ongoing multi-channel personalization campaigns, shopper marketing thematic events, and digital/
social/new items CPG events.

FRANK
BRUNCKHORST
RUTHANN LAMORE, Director of
Retail Marketing

FRESH DIRECT
MICHELLE
HARMON-MADSEN,
Senior Vice President,
Brand Partnerships &
Sponsorship
Harmon-Madsen
launched an extensive brand partnerships platform to connect brands
with FreshDirect's massive base of
highly engaged online shoppers. She
integrates brands and drives growth
across the FreshDirect and FoodKick
shopping experiences via creative,
scalable marketing solutions.

G
GE APPLIANCES
LAURA BAILEY, Senior Manager,
Shopper Marketing

a one-day symposium

E-COMMERCE

TIMOTHY MATIS, General Manager
of Brand & Advertising

GE CONSUMER AND
INDUSTRIAL
ROCHELLE HARTIGAN,
Marketing Manager -
Branding
Hartigan manages
brand and national
advertising. She is focused on creating a clear and positive
consumer experience throughout the
path to purchase journey from building awareness to converting shoppers to buy at the point of purchase.

Engaging the Always On Shopper

GENERAL MILLS
TIFFANY CARVER, Director,
Customer & Shopper Marketing -
Canada
JAY PICCONATTO, Marketing
Director, Shopper Marketing

Tuesday, Oct. 2, 8:00 AM - 4:30 PM
Minneapolis, MN
Co-Located with P2PX

This one-day symposium will delve into
actionable insights and groundbreaking case
studies from companies that have found
success in this increasingly omnichannel world.
Same-day delivery
Leveraging big data
Inventory management
Case study examination
So much more!

REGISTER EARLY!

FEATURING EXPERT PRESENTATIONS FROM:
Jordan Ste. Marie

TOPICS INCLUDE:
*
*
*
*
*

GEORGIA-PACIFIC

Sr. Director, E-Commerce &
Omnichannel Marketing

Richard Jones
Director, Digital
Commerce

Chris Perry
Sr. Director,
E-Commerce

Spencer Baird

SVP, Merchandising,
B2B & Pick-up

THIS WILL
SELL OUT!

Path2PurchaseExpo.com/2018/ecommsym

AND MANY MORE!

MIKE FELDMAN,
Senior Marketing
Manager
Feldman leads GeorgiaPacific's consumer
marketing across all
Amazon platforms. His primary responsibilities include leading marketing strategy and executing media,
merchandising and promotional
campaigns.
DALYN MATHEWS, Shopper
Marketing Senior Associate
Manager

Sponsored by:
An official event of:

DOUWE BERGSMA,
Chief Marketing
Officer
Bergsma leads brand
building for GeorgiaPacific's consumer
brands, including shopper marketing
and media. He was an early shopper marketing pioneer at Procter &
Gamble and continues to successfully
build and leverage shopper marketing in his current role.

Produced by:


http://www.Walmart.com http://www.SamsClub.com http://www.Walmart.com http://www.SamsClub.com http://www.Path2PurchaseExpo.com/2018/ecommsym

Table of Contents for the Digital Edition of Shopper Marketing - August 2018

Contents
Shopper Marketing - August 2018 - Intro
Shopper Marketing - August 2018 - 1
Shopper Marketing - August 2018 - 2
Shopper Marketing - August 2018 - Contents
Shopper Marketing - August 2018 - 4
Shopper Marketing - August 2018 - 5
Shopper Marketing - August 2018 - 6
Shopper Marketing - August 2018 - 7
Shopper Marketing - August 2018 - 8
Shopper Marketing - August 2018 - 9
Shopper Marketing - August 2018 - 10
Shopper Marketing - August 2018 - 11
Shopper Marketing - August 2018 - 12
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Shopper Marketing - August 2018 - 18
Shopper Marketing - August 2018 - 19
Shopper Marketing - August 2018 - 20
Shopper Marketing - August 2018 - 21
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Shopper Marketing - August 2018 - 56
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201903
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201902
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201901
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201812
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201811
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201810
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201809
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201808
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201807
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201806
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201805
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201804
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201803
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201802
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201801
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201712
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201711
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201710
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201709
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
http://www.nxtbook.com/nxtbooks/ptp/sm_201408
http://www.nxtbook.com/nxtbooks/ptp/sm_201407
http://www.nxtbook.com/nxtbooks/ptp/sm_201406
http://www.nxtbook.com/nxtbooks/ptp/sm_201405
http://www.nxtbook.com/nxtbooks/ptp/sm_201404
http://www.nxtbook.com/nxtbooks/ptp/sm_201403
http://www.nxtbook.com/nxtbooks/ptp/sm_201402
http://www.nxtbook.com/nxtbooks/ptp/sm_201401
http://www.nxtbook.com/nxtbooks/ptp/sm_201312
http://www.nxtbook.com/nxtbooks/ptp/sm_201311
http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
http://www.nxtbook.com/nxtbooks/ptp/sm_201310
http://www.nxtbook.com/nxtbooks/ptp/sm_201309
http://www.nxtbook.com/nxtbooks/ptp/sm_201308
http://www.nxtbook.com/nxtbooks/ptp/sm_201307
http://www.nxtbookMEDIA.com