Shopper Marketing - August 2018 - 16

16 10TH ANNUAL | WHO'S WHO IN SHOPPER MARKETING
ARIAMNA FERNANDEZ,
Shopper Marketing,
Retail Innovation
Manager
With several years
of domestic and international experience, Fernandez
develops in-store vehicles across
all retailers. She leads new vendor/
partner relationships and innovative
programs to accelerate new product
launches, and increase size of basket.
She also determines optimal use of
advertising and promotion funding
and maximizing ROI.

CONSTELLATION
BRANDS

KRISTEN KLEI,
Shopper Marketing
Manager - Walmart
Klei is responsible for
developing shopper
programs at Walmart
that drive Conagra's Grocery and
Snacks business. Prior to joining the
company in 2016, she worked for
Kimberly-Clark and The Hershey Co.

MIMI DIXON, Manager, Brand
Equity, Strategy & Activation

ANDREA KNIGHT,
Shopper Marketing
Manager - Walmart
Knight is responsible
for the development
of shopper marketing
strategies and initiatives at Walmart.
She is focused on optimization of
strategic partnerships that create
seamless shopping experiences and
drive shopper conversion. She has 12
years of experience in planning and
developing omnichannel shopper
marketing programs across a wide
range of CPG categories.
AARON NEWHOUSE,
Director,
Shopper Marketing
Newhouse leads the
team responsible for
the strategy, development and execution of shopper
marketing programming across key
grocery channel retail partners.
MATT PABST, Director,
Shopper Marketing -
Walmart
Pabst leads the company's Walmart shopper
marketing team and
directs marketing strategy and activation. He is a thought leader focused
on the intersection of shopper marketing, e-commerce and technology.
BOB WAIBEL,
Senior Director,
Shopper Marketing
Waibel leads the shopper marketing and retail
innovation teams at
Conagra Brands. He and the shopper marketing team work closely
with customers to understand how
consumers behave as shoppers in an
omnichannel environment and leverage that intelligence to inspire usage
and drive conversion.

CONAIR CORP.
PAULETTE HELLER, Vice President
of Marketing

JASON ALVING, Shopper Marketing
Director
THERESA SANDHU, Shopper
Marketing Director

COSTCO WHOLESALE
PAUL LATHAM, Senior Vice
President, Marketing Services

CRAYOLA
RICHARD STRINGER,
Vice President,
Customer Leader
Center
Stringer is responsible
for sales strategy, category management, shopper insights,
merchandising, business intelligence
and planning. Core to Crayola's CLC is
the triangulation of shopper, category
and customer insights to improve
aisle, category and departmental
productivity.

CVS HEALTH
ERIN CONDON, Vice President
of Front Store & Omnichannel
Marketing
MICHELE DRISCOLL, Vice
President, Retail Growth Portfolio
JAMES HALLOCK, Senior Director,
Loyalty & Personalization Program
Strategy
AMY SCHROEDER, Director, Loyalty
& Personalization
GRANT VIOLANTI, Senior Director
of Loyalty & Personalization

CYTOSPORT
JENNIFER GUMM,
Director of Customer
Marketing
Gumm is responsible
for leading the development and execution of
shopper marketing strategies across
all brands within Muscle Milk's portfolio, working cross-functionally to align
on objectives and retailer strategies
to engage shoppers and positively
impact sales conversion.

D
DANONE NORTH
AMERICA
TONY FUNG, Senior
Shopper Marketing
Manager
Fung brings 11 years of
experience in shopper
marketing including
traditional and digital.
He currently leads the shopper marketing and strategic planning from an
omnichannel standpoint for Danone
North America on the Kroger business. He also has experience leading
grocery and mass channel customers. 

SHOPPER MARKETING AUGUST 2018

ALYSIA ROSS, Director, Shopper
Marketing
See profile on page 14

DAS COS.
CHARLES WHITE,
Vice President,
Brands & Marketing
White leads RoadPro
Brands, the number
one GM brand portfolio
to convenience markets, and parent
DAS Companies to market, devising
marketing strategies; building strong,
innovative brands; capturing customer insights; nurturing audiences
and deploying shopper marketing
solutions.

DEL MONTE FOODS
JENNIFER REINER,
Senior Director,
Omnichannel Marketing
& E-Commerce
Reiner develops integrated marketing
communication plans and builds
functional and organizational capability. She is directly responsible for
shopper marketing, digital, consumer
promotions, Del Monte Kitchens, creative services, agency management
and e-commerce.

D.G. YUENGLING
& SON
CHRIS SEIGH, Trade
Marketing Manager
Seigh leads shopper
marketing efforts with
large- and small-format
national accounts, driving activation and customization. His
focus is on utilizing actionable insights to drive solutions that influence
behavior and demand across multiple
touchpoints at retail.

DIAGEO
CATHERINE MOFFATT, Vice
President, Global Shopper Planning
& Customer Marketing Centre of
Excellence
LINDSAY SMALLWOOD, Beer
Customer Marketing Manager -
Chains

DOLE FOOD
KELLEE MILLER,
Director, Shopper
Marketing
With a blended background in brand management and shopper
marketing, Miller leads shopper
marketing at the company to partner
with retailers, with a focus on shopper loyalty, retention and education. She is a liaison for key business
stakeholders while also serving as the
voice of the retailer and shopper.

DOLLAR GENERAL
RACHEL WHITE, Senior Director,
Digital & Shopper Marketing

DOMINO FOODS
TOM GOULD, Director, Consumer
Marketing and Sales Planning

DR PEPPER SNAPPLE
GROUP
ANDREW BARKER, Senior Director,
Shopper Marketing
SHEILA BONNER,
Vice President,
Shopper Marketing,
E-Commerce and
Sales Planning
Bonner leads the shopper marketing and omnichannel strategy, programming and partnership
development for priority national and
regional retailers, e-commerce sales
and marketing, sales planning communication and joint business planning. In
her multiple roles at DPSG she's driven
commercial and corporate strategy,
planning and shopper insights.

DRISCOLL STRAWBERRY
ASSOCIATES
CHUCK SWEENEY, Director of
Category Development

DURACELL
BRANDON BARR, Director of Retail
Marketing & Insights
PETER GORZKOWSKI,
Director, North America
Shopper Marketing
Aside from leading the
North American shopper
marketing organization
for Duracell, Gorzkowski's main objective is to find the intersection of shopper and consumer insights that enable
the brand to delight the shopper with a
unique shopping experience.
LINDSAY MULLENGER, Shopper
Marketing Brand Manager

E
E. & J. GALLO
WINERY
PHILLIP CLEVELAND,
Director, Shopper
Marketing
Cleveland leads shopper marketing efforts in
developing omnichannel programs and retail solutions for
the Eastern area. He and his team
focus on brand-building, insightsdriven platforms that resonate with
shoppers, drive traffic in-store and
grow share within the category.
JULIE FISHER,
Director,
Shopper Marketing
Fisher manages the
portfolio of wines and
spirits for the Northern
geography, as well as channel and
retail strategy. Her objective is to
reach the hearts and minds of adult
beverage shoppers to drive memorable occasions with products they
will love.



Table of Contents for the Digital Edition of Shopper Marketing - August 2018

Contents
Shopper Marketing - August 2018 - Intro
Shopper Marketing - August 2018 - 1
Shopper Marketing - August 2018 - 2
Shopper Marketing - August 2018 - Contents
Shopper Marketing - August 2018 - 4
Shopper Marketing - August 2018 - 5
Shopper Marketing - August 2018 - 6
Shopper Marketing - August 2018 - 7
Shopper Marketing - August 2018 - 8
Shopper Marketing - August 2018 - 9
Shopper Marketing - August 2018 - 10
Shopper Marketing - August 2018 - 11
Shopper Marketing - August 2018 - 12
Shopper Marketing - August 2018 - 13
Shopper Marketing - August 2018 - 14
Shopper Marketing - August 2018 - 15
Shopper Marketing - August 2018 - 16
Shopper Marketing - August 2018 - 17
Shopper Marketing - August 2018 - 18
Shopper Marketing - August 2018 - 19
Shopper Marketing - August 2018 - 20
Shopper Marketing - August 2018 - 21
Shopper Marketing - August 2018 - 22
Shopper Marketing - August 2018 - 23
Shopper Marketing - August 2018 - 24
Shopper Marketing - August 2018 - 25
Shopper Marketing - August 2018 - 26
Shopper Marketing - August 2018 - 27
Shopper Marketing - August 2018 - 28
Shopper Marketing - August 2018 - 29
Shopper Marketing - August 2018 - 30
Shopper Marketing - August 2018 - 31
Shopper Marketing - August 2018 - 32
Shopper Marketing - August 2018 - 33
Shopper Marketing - August 2018 - 34
Shopper Marketing - August 2018 - 35
Shopper Marketing - August 2018 - 36
Shopper Marketing - August 2018 - 37
Shopper Marketing - August 2018 - 38
Shopper Marketing - August 2018 - 39
Shopper Marketing - August 2018 - 40
Shopper Marketing - August 2018 - 41
Shopper Marketing - August 2018 - 42
Shopper Marketing - August 2018 - 43
Shopper Marketing - August 2018 - 44
Shopper Marketing - August 2018 - 45
Shopper Marketing - August 2018 - 46
Shopper Marketing - August 2018 - 47
Shopper Marketing - August 2018 - 48
Shopper Marketing - August 2018 - 49
Shopper Marketing - August 2018 - 50
Shopper Marketing - August 2018 - 51
Shopper Marketing - August 2018 - 52
Shopper Marketing - August 2018 - 53
Shopper Marketing - August 2018 - 54
Shopper Marketing - August 2018 - 55
Shopper Marketing - August 2018 - 56
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201903
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201902
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201901
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201812
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201811
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201810
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201809
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201808
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201807
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201806
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201805
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201804
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201803
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201802
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201801
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201712
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201711
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201710
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201709
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
http://www.nxtbook.com/nxtbooks/ptp/sm_201408
http://www.nxtbook.com/nxtbooks/ptp/sm_201407
http://www.nxtbook.com/nxtbooks/ptp/sm_201406
http://www.nxtbook.com/nxtbooks/ptp/sm_201405
http://www.nxtbook.com/nxtbooks/ptp/sm_201404
http://www.nxtbook.com/nxtbooks/ptp/sm_201403
http://www.nxtbook.com/nxtbooks/ptp/sm_201402
http://www.nxtbook.com/nxtbooks/ptp/sm_201401
http://www.nxtbook.com/nxtbooks/ptp/sm_201312
http://www.nxtbook.com/nxtbooks/ptp/sm_201311
http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
http://www.nxtbook.com/nxtbooks/ptp/sm_201310
http://www.nxtbook.com/nxtbooks/ptp/sm_201309
http://www.nxtbook.com/nxtbooks/ptp/sm_201308
http://www.nxtbook.com/nxtbooks/ptp/sm_201307
http://www.nxtbookMEDIA.com