Shopper Marketing - August 2018 - 13

10TH ANNUAL | WHO'S WHO IN SHOPPER MARKETING 13

AUGUST 2018 SHOPPER MARKETING

HILLARY FLEMING,
Shopper Marketing
Manager -
Drug Channel
Fleming plans and
manages the annual
shopper marketing calendar for CVS,
Walgreens and Rite Aid. This includes
loyalty and beauty programs as well
as unique shopper programs that
generate trial of product innovations.
CARMINA MIO,
Shopper Marketing
Manager
Mio is responsible for
the development and
execution of shopper
marketing strategies and tactics that
are rooted in insight across the mass
and grocery channels for all Beiersdorf brands. She is passionate about
the consumer shopper journey and
activating in a meaningful and consistent way across all touchpoints in the
omnichannel landscape.
RODNEY WAIGHTS,
Vice President,
Shopper and
Customer Marketing
Waights has more than
20 years of experience
in shopper and customer marketing
across Australia, New Zealand and
Asia. He is focused on transforming
and building winning shopper marketing, trade marketing and category
management capabilities within Beiersdorf's USA affiliate.

BIC
PAT FITZSIMONS, U.S.
Team Leader, Shopper
Insights & Category
Management
FitzSimons currently
leads the shopper
insight and category management
team for BIC U.S.

BIG Y FOODS
HARRY KIMBALL, Director of
Database Marketing

BIGELOW TEA CO.
MISSY HACKETT, Shopper
Marketing Manager

BIMBO BAKERIES
USA
JACQUE JAMES,
National Account
Executive - Shopper
Marketing
James leads current
shopper marketing efforts and expansion of the capability
throughout the organization. She turns
insights into action for Kroger and
brand-level initiatives that drive sales,
profitability and increased households,
fueling greater ROIs. A key focus is on
meal occasion activations while delivering on micro holidays.

MAUREEN STICCO,
Director of Marketing
Sticco is responsible for
developing the marketing strategy for new
and existing products
for the Entenmann's Sweet Baked
Goods brands. She oversees implementation of the marketing strategy
including campaigns, events, shopper
marketing programs, digital and PR.

BLOUNT FINE
FOODS
ANN GREEN,
Senior Brand Manager
Green leads the brand
and shopper marketing
initiatives for Panera,
Legal Sea Foods, and
Blount fresh soups across all retail
channels.

BOB EVANS FARMS
KIM BESST, Senior
Marketing Manager
With more than 20
years in CPG, agency
and retail, Besst leads
shopper initiatives at
Bob Evans Foods. Her team focuses
on highly effective volume-driving
programs as well as brand and category expansion.

BOULDER BRANDS
NICOLE PAVLICA, Director of
Integrated Marketing

BROWN-FORMAN
LYNETTE GREEN,
Digital Marketing
Manager, National
Accounts
An experienced digital
marketer, Green leads
the strategic design, development
and implementation of digital shopper marketing and digital shelf solutions for Brown-Forman's portfolio
of premium spirit brands with the
company's national account retail
partners.

BUMBLE BEE SEAFOODS
JOE BERRY, Vice President of
Category Development and
Research
RYAN TANAKA, Director of
Category Management

BUTTERBALL
KYLE LOCK,
Senior Director,
Retail Marketing
Lock is responsible for
transforming Butterball's protein-leading
consumer insights into a winning
portfolio of everyday and holiday turkey products driven by loyalty-building 360° consumer communication.

C
CAMPBELL SOUP
HEIDI COWAN,
Director, Shopper
Marketing and POS
Cowan leads the team
responsible for planning
and executing partnership programs, national scale events
and retailer-specific programs for the
Campbell Snacks division of Campbell
Soup. She joined the company in 2016
and previously held positions with
Nike, Starbucks and Circle K.
ASHLEY CUTLER,
Shopper Marketing
Lead
With a portfolio of
brands ranging from
Prego pasta sauce
to Plum baby food, Cutler delivers
strategic and breakthrough shopper
solutions that amplify brands, drive
retailer growth and inspire shopper
action.
MEGAN HENNIGAN,
Team Leader,
Shopper Marketing
Hennigan leads shopper marketing across
the Campbell, Pepperidge Farm, Plum and C-Fresh
businesses for Campbell's Sales. Her
team focuses on retailer partnerships,
driving solutions for shoppers, and
integrating shopper marketing into
the total marketing plan.
BRYAN KLINE,
Shopper Marketing
Manager
Kline's role is to leverage category and
shopper insights to
develop volume-driving programs for
strategic customers. In addition, he
executes national scale events during
high consumption timeframes.

CANDLE-LITE
ELISE OSENBAUGH, Shopper
Marketing Manager

CANON USA
CHRIS SEDLACEK, Senior Director,
Digital Marketing Services

CARL BUDDIG AND CO.
ROBERT GAY, Vice President of
Marketing

CENTRAL GARDEN
& PET
LISA BARNES, Director of Shopper
Marketing/Sales Strategy &
Planning Lead
KEVIN SMITH, Senior Director of
Marketing Operations

CHOBANI
SONIA DALVI, Director, Customer
Marketing
TINA MEHTA, Senior Channel
Marketing Manager

CHURCH & DWIGHT
DAN BRACKEN, Vice President,
Consumer Engagement
CINDY MANZO, Senior Manager,
Shopper Marketing, Merchandising
and Partnerships

CLIF BAR
CHRISTINE JENSEN, Senior
Shopper Marketing Manager
See profile on page 24

CLOROX
DAVID CARDONA, Director of
Shopper Marketing, CAS & MultiCultural Capabilities

COCA-COLA
DANA BARBA, Assistant Vice
President, Shopper Marketing
Barba leads national retail sales
shopper marketing for the East U.S.
She and her team leverage shopper
insights and collaborative business
planning to bring to life the shopper
path to purchase.
KELLY BOATRIGHT,
Group Director,
Shopper Marketing
Center of Excellence
Boatright leads the
Shopper Marketing
COE and is responsible for delivering shopper strategy and solutions
across Coca-Cola's brand assets, occasions, partnerships, merchandising
and digital. She's won two Supplier
of the Year Awards where shopper
marketing was recognized as a key
contributor to the decision.
TAMMY BRUMFIELD,
Assistant Vice President,
Shopper Marketing -
West Region
Brumfield is responsible
for leading shopper
marketing programs for Coca-Cola's
West region customers. Her background includes leadership roles
at The Mars Agency and Conagra
Brands.
LYNN CAMPBELL, Global Vice
President, Shopper Marketing
APRIL CARLISLE,
Vice President,
Shopper Marketing,
National Retail Sales
Carlisle leads the shopper marketing team
for Coca-Cola's national retail sales
customers. She previously held leadership roles at Leo Burnett Group/Arc
Worldwide and Procter & Gamble.



Table of Contents for the Digital Edition of Shopper Marketing - August 2018

Contents
Shopper Marketing - August 2018 - Intro
Shopper Marketing - August 2018 - 1
Shopper Marketing - August 2018 - 2
Shopper Marketing - August 2018 - Contents
Shopper Marketing - August 2018 - 4
Shopper Marketing - August 2018 - 5
Shopper Marketing - August 2018 - 6
Shopper Marketing - August 2018 - 7
Shopper Marketing - August 2018 - 8
Shopper Marketing - August 2018 - 9
Shopper Marketing - August 2018 - 10
Shopper Marketing - August 2018 - 11
Shopper Marketing - August 2018 - 12
Shopper Marketing - August 2018 - 13
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Shopper Marketing - August 2018 - 16
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Shopper Marketing - August 2018 - 18
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Shopper Marketing - August 2018 - 56
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