Shopper Marketing - August 2018 - 12

12 10TH ANNUAL | WHO'S WHO IN SHOPPER MARKETING

ICON KEY
Institute member

3M
KEITH ALBRIGHT,
Global Shopper
Leader
Albright is focused on
shopper insights-led
conversion. He works
with a large team of shopper marketers in the U.S. and globally, helping
to drive efficiency and effectiveness
by developing common approaches
to development, activation and measurement.
MELISSA KLOETSTRA,
Shopper Marketing
Manager, Construction
& Home Improvement
Markets
Kloetstra leads a team
of shopper marketers focused on
driving growth through understanding shoppers' needs and wants. Her
team uses this knowledge to develop
targeted marketing programs, both
pre-store and in-store, across a broad
set of channels.
STACY WARNER,
Manager, U.S. Retail
Shopper Marketing,
Stationery & Office
Supplies Division
Warner leads the shopper marketing strategy development
and a team of shopper marketers
focused on delivering omnichannel
strategies and brand programs that
engage shoppers and drive growth
across all U.S. retail partner accounts.

A
AHOLD DELHAIZE
USA
LINDA CROWDER,
Senior Director -
Partnerships, Peapod
Crowder is responsible
for the development
and optimization of
strategic partnerships for Peapod,
the internet grocery chain of AholdDelhaize. She leads the development
of shopper marketing strategies and
programs targeted for the e-commerce grocery business. In addition,
she manages the third-party media
partnerships for the site.
GREGG DORAZIO,
Director of Brand
Marketing & Planning,
Giant Food
Dorazio leads all marketing strategy for the
Giant brand including positioning,
targeting and media. He is responsible for the development of customer
campaigns inclusive of advertising,
in-store and other communications.

SHOPPER MARKETING AUGUST 2018

STACEY KEGEL,
Shopper Marketing
Manager,
Giant Martin's
Kegel is responsible for
the strategy, execution
and optimization of Giant Martin's
shopper marketing programs. She
uses shopper insights to develop
programs that bring value and excitement to consumers while allowing
manufacturers the opportunity to
drive volume and deliver equity messaging through the retailer's channels.

AMERICAN GREETINGS

MARK WILLIAMSON,
Director of Media
Partnerships, Retail
Business Services
Williamson leads vendor media partnerships
for marketing channels that scale
across the local brands of Ahold Delhaize USA.

ANHEUSER-BUSCH

ALBERTSONS COS.
KENDAL CALLENDER,
Director of Digital
Partnerships and
Shopper Innovation
Callender says her
greatest career accomplishment to date has been spearheading Albertsons' Performance
Media, which takes shopper marketing into the next generation of digital
marketing and analysis by working
with CPG partners to gain better ROI.
ANGELA MOORE, Director, Shopper
Marketing
ANDREA OLGUIN,
Director, Shopper
Marketing, Strategic
Planning &
Sponsorships
Olguin is responsible
for leading shopper marketing lifestyle initiatives, competitive response
programs, events and sports sponsorships for Albertsons' Northern
California division.
KAREN SALES, Vice
President of Digital
Partnerships &
Shopper Marketing
Sales and her team are
directly responsible for
collaborating with the national and
division merchandising teams and
CPG partners to develop multi-year,
strategic national marketing events
across 2,350 stores. The team plans,
executes and evaluates activations
across e-commerce, digital and social
media, loyalty and coupon events, instore demos, POS and print - in coordination with national and regional
merchandising activity.

ALCON
CHRIS SUMMONS, Director, U.S.
Vision Care Marketing

JULIE HERCEG,
Senior Manager,
Retail Marketing
Herceg has helped advance the company's
mission of making the
world a more thoughtful and caring
place. She currently creates integrated marketing plans for retailers
to support their strategic imperatives
and drive sales of the social expressions category.

ERIC HOLT, Director of Category
Leadership
JIM TIETJENS,
Senior Director,
Trade Marketing
Tietjens has more than
18 years of experience and expertise
encompassing retail partnerships
development, strategic retailer
planning, shopper marketing, instore merchandising development
and execution, and digital shopper
engagement. Upon delivering several successful retailer partnership
campaigns, he now leads AnheuserBusch's efforts to create more digital
shopper value for consumers through
a partnership with mobile rewards
app Ibotta.

B
BACARDI U.S.A.
LORRAN BROWNCOSBY, Senior Director,
Channel Strategy and
Marketing
Brown-Cosby is the
primary owner of omnichannel strategic plans and growth
drivers that engage and convert
shoppers across beer, wine and spirits categories. She heads up shopper
marketing, multicultural, strategic
partnerships, e-commerce, national
promotions and merchandising efforts at the company, and communicates plans across the matrix on a
corporate, distributor, country and
functional basis.
RENATE JUENGLING, Shopper
Marketing, Rums

BAI BRANDS
KAT HADDON, Director of Shopper
Marketing

BARILLA AMERICA
DEBBIE ZEFTING,
Director, Shopper
Strategy &
Engagement
Zefting leads the shopper strategy team
which includes shopper marketing,
consumer promotions, in-store merchandising and marketing services,
supporting the brand strategy by
extending it in brick-and-mortar and
digital commerce customers.

BAYER
HEALTHCARE
DOMINIQUE BRUNO, Manager,
Shopper Marketing
SCOTT DUFFY,
Manager, Shopper
Marketing
Duffy leads the development and execution
of insights-driven,
retailer- or channel-specific shopper
marketing programs that align to
Bayer's brand strategies for Claritin,
Alka-Seltzer Plus, Afrin, Coricidin
HBP, hydraSense, OAD and Citracal
at Walgreens.
MARY FITZGERALD, Senior
Manager, Customer Marketing,
Walgreens Team
SEAN GAFFNEY,
Senior Manager,
Shopper Marketing
Gaffney is the shopper marketing lead for
analgesics and footcare
brands, responsible for profitably
building the function. In recent work,
he developed the shopper strategy for
the Aleve Back & Muscle Pain launch.
REBECCA KEANE,
Associate Manager,
Customer Marketing -
Walgreens Team
Keane leads the development and execution
of insights-driven, retailer or channelspecific shopper marketing programs
that align to Bayer's brand strategies
for Dr. Scholl's, MiraLAX, Alka-Seltzer,
Phillips and TRUbiotics at Walgreens.
EILEEN WOLFE, Senior Manager,
Shopper Marketing Insights, Digital
& Execution

BEAM SUNTORY
EMILY CARPIN, Commercial
Marketing Director, Whiskey
Portfolio
MICHELLE CATER, Senior Director,
Commercial Planning
ED GAMARANO, Senior Director,
Category Management

BEIERSDORF
ROB CIAFFAGLIONE,
Team Leader, Shopper
and Customer
Marketing
Ciaffaglione leads the
development and execution of shopper marketing strategies across all Beiersdorf skincare
brands including Nivea, Nivea Men,
Eucerin and Aquaphor.



Table of Contents for the Digital Edition of Shopper Marketing - August 2018

Contents
Shopper Marketing - August 2018 - Intro
Shopper Marketing - August 2018 - 1
Shopper Marketing - August 2018 - 2
Shopper Marketing - August 2018 - Contents
Shopper Marketing - August 2018 - 4
Shopper Marketing - August 2018 - 5
Shopper Marketing - August 2018 - 6
Shopper Marketing - August 2018 - 7
Shopper Marketing - August 2018 - 8
Shopper Marketing - August 2018 - 9
Shopper Marketing - August 2018 - 10
Shopper Marketing - August 2018 - 11
Shopper Marketing - August 2018 - 12
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http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201903
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201902
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201901
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201812
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201811
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201810
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201809
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201808
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201807
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201806
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201805
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201804
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201803
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201802
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201801
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201712
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201711
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201710
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201709
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
http://www.nxtbook.com/nxtbooks/ptp/sm_201408
http://www.nxtbook.com/nxtbooks/ptp/sm_201407
http://www.nxtbook.com/nxtbooks/ptp/sm_201406
http://www.nxtbook.com/nxtbooks/ptp/sm_201405
http://www.nxtbook.com/nxtbooks/ptp/sm_201404
http://www.nxtbook.com/nxtbooks/ptp/sm_201403
http://www.nxtbook.com/nxtbooks/ptp/sm_201402
http://www.nxtbook.com/nxtbooks/ptp/sm_201401
http://www.nxtbook.com/nxtbooks/ptp/sm_201312
http://www.nxtbook.com/nxtbooks/ptp/sm_201311
http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
http://www.nxtbook.com/nxtbooks/ptp/sm_201310
http://www.nxtbook.com/nxtbooks/ptp/sm_201309
http://www.nxtbook.com/nxtbooks/ptp/sm_201308
http://www.nxtbook.com/nxtbooks/ptp/sm_201307
http://www.nxtbookMEDIA.com