Shopper Marketing - July 2018 - 37

37

JULY 2018 SHOPPER MARKETING

PERSONNEL APPOINTMENTS
BRAND MARKETERS

Campbell Soup Co., Camden, New Jersey

Campbell Soup board member Keith
McLoughlin became interim CEO after Denise
Morrison resigned from the company's top post.
McLoughlin also will remain a board member
to facilitate the transition in management. In
addition, former SC Johnson vice president of
North America marketing Roberto Leopardi
was named president, Campbell Meals and
Beverages. Leopardi leads the division that
includes Campbell's North American soup,
sauces and shelf-stable beverages brands, as
well as Pacific Foods and Plum.

Coca-Cola Co., Atlanta

Experienced shopper marketing executive
Tammy Brumfield was named assistant vice
president, shopper marketing, for the West
region at Coca-Cola. Brumfield was previously
senior vice president, retail marketing
services, at The Mars Agency, where she
led nine U.S. offices and more than 50 retail
marketing professionals in the development
of shopper marketing strategy. Prior to
joining The Mars Agency, Brumfield spent
13 years with Conagra Brands, where she
became senior director, shopper marketing,
and eventually vice president, shopper
marketing.

JCPenney in 2014 and implemented
a turnaround strategy to improve the
company's balance sheet, increase store
productivity, optimize operations and
grow key categories. Before that, he
spent 12 years in senior-level operations
roles with Home Depot where he served as
executive vice president of U.S. stores. 

PetSmart, Phoenix

Bath

Brumfield

Ellison

SOLUTION PROVIDERS

Former Academy Sports + Outdoors CEO
J.K. Symancyk took the same position at
PetSmart. The appointment ended PetSmart's
long search for a replacement for former CEO
Michael Massey, who resigned in August 2017
after two years at the retailer. Symancyk spent
two years as president of Meijer, leading the
mass merchant's expansion into Wisconsin.

Shopkick, Redwood City, California

Chethan Visweswar was named Shopkick
chief technology officer. He will report
directly to Shopkick CEO Bill Demas. With
more than 20 years of experience in Silicon
Valley building large scale enterprise
SaaS applications, Visweswar brings deep
knowledge in software development, mobile
applications and customer adoption for

McLoughlin

Peters

Symancyk

travel, loyalty and enterprise companies.
In addition to senior roles at Deem and
Coupa, Visweswar has held engineering and
product roles at Merced Systems, HP-aquired
Outerbay Technologies, WebVan and Wipro
Technologies.

Please send information regarding
personnel appointments to managing editor
Charlie Menchaca at cmenchaca@p2pi.org

ONLINE EDUCATION

Keeping Executives Up to Date on Shopper Marketing Trends

Starbucks, Seattle

Linh Peters, former Ulta Beauty senior
director, loyalty marketing and strategy,
joined Starbucks as vice president, digital
program strategy and innovation. She has
more than 19 years of experience, including
stints at SpartanNash, Target and Best Buy.

REGISTER FOR FREE!
p2pi.org/iseminars

RETAILERS

Ahold Delhaize, Zaandam, The Netherlands

Getting the Top-Notch
Purchase Journey
Insights You Deserve

JJ Fleeman was named the president and
chief e-commerce officer of Peapod Digital
Labs, Ahold Delhaize USA's latest entity to
drive digital and e-commerce innovation,
technology and experience. Fleeman's most
recent role was as executive vice president,
commercial services and strategy for
Ahold Delhaize USA's recently established
support services company, Retail Business
Services. Earlier, he was chief strategy
and development officer for Delhaize
America, and played a key role as the global
integration and program leader during the
Ahold-Delhaize merger. He also spearheaded
the creation of a digital center of excellence
at Delhaize America.

July 12, 2018, 1:00 PM CDT
Joe Beier, EVP, Shopper & Retail Strategy, GfK
Jason Boyd, VP, Shopper & Retail Strategy, GfK

Albertsons Cos., Boise, Idaho

Albertsons Cos. appointed former Kohl's
executive officer Gautam Kotwal as its first
executive vice president and chief data and
analytics officer. In the newly created role,
Kotwal will lead Albertsons' innovation efforts
to drive value, create competitive differentiation
and design individualized shopper experiences
across platforms. Kotwal will be based at the
company's campus in Pleasanton, California,
and report to Jim Donald, Albertsons president
and chief operating officer. Kotwal joined
Kohl's in 2012 as director of innovation and was
named director of innovation and data science
from there.

Enlightened shopper marketing professionals embrace the foundational value
of purchase journey insights. The insights can help identify the levers that
can be activated to create a shopper touch point and inform vital resource
allocation decisions. Yet much of the purchase journey work marketers
are commissioning today is coming up short. The work addresses a few
fundamentals, but fails to deliver a deeper and more nuanced view of the
journey to better inform decision-making and resourcing.
Sponsored by:

This session will explore practical approaches that can elevate your journey
work into the top echelon by drawing from a multitude of GfK shopper trendwatching resources, including the GfK FutureBuy study and Roper Consumer
Trends. Attendees will:
* Discover a macro view of ways that journeys are shifting over the past few
years. Are triggers changing? What behaviors are rising and falling? What
touch points exert the greatest and weakest influence over final choice?

H-E-B, San Antonio

H-E-B named Favor CEO Jag Bath its chief
digital officer, a newly created role in which
he oversees all of the company's digital
products and services while still leading Favor
Delivery, which became an H-E-B subsidiary
earlier this year. Reporting to H-E-B chief
operating officer Martin Otto, Bath will work
to accelerate the San Antonio-based grocer's
efforts to become the Lone Star State's
"digital industry leader."

* Learn the five "journey insights boosters" and how to apply them for
enhanced study impact.
* Review illustrative examples of successful applications for each of the
boosters, bringing them to life.

Lowe's, Mooresville, North Carolina

Home Depot veteran and current JCPenney
CEO Marvin Ellison will leave that company
this year to hold the same position at
Lowe's, effective July 2. Ellison succeeds
Robert Nibolock, who previously announced
his retirement in March. Ellison joined
18P2P_ADV_IS_SM07_GfK.indd 1

6/1/18 11:32 AM


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Table of Contents for the Digital Edition of Shopper Marketing - July 2018

Contents
Shopper Marketing - July 2018 - Intro
Shopper Marketing - July 2018 - 1
Shopper Marketing - July 2018 - Contents
Shopper Marketing - July 2018 - 3
Shopper Marketing - July 2018 - 4
Shopper Marketing - July 2018 - 5
Shopper Marketing - July 2018 - 6
Shopper Marketing - July 2018 - 7
Shopper Marketing - July 2018 - 8
Shopper Marketing - July 2018 - 9
Shopper Marketing - July 2018 - 10
Shopper Marketing - July 2018 - 11
Shopper Marketing - July 2018 - 12
Shopper Marketing - July 2018 - 13
Shopper Marketing - July 2018 - 14
Shopper Marketing - July 2018 - 15
Shopper Marketing - July 2018 - 16
Shopper Marketing - July 2018 - 17
Shopper Marketing - July 2018 - 18
Shopper Marketing - July 2018 - 19
Shopper Marketing - July 2018 - 20
Shopper Marketing - July 2018 - 21
Shopper Marketing - July 2018 - 22
Shopper Marketing - July 2018 - 23
Shopper Marketing - July 2018 - 24
Shopper Marketing - July 2018 - 25
Shopper Marketing - July 2018 - 26
Shopper Marketing - July 2018 - 27
Shopper Marketing - July 2018 - 28
Shopper Marketing - July 2018 - 29
Shopper Marketing - July 2018 - 30
Shopper Marketing - July 2018 - 31
Shopper Marketing - July 2018 - 32
Shopper Marketing - July 2018 - 33
Shopper Marketing - July 2018 - 34
Shopper Marketing - July 2018 - 35
Shopper Marketing - July 2018 - 36
Shopper Marketing - July 2018 - 37
Shopper Marketing - July 2018 - 38
Shopper Marketing - July 2018 - 39
Shopper Marketing - July 2018 - 40
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