ACTIVATION GALLERY | PRIVATE LABEL REVIEW 53 JUNE 2018 SHOPPER MARKETING Family Dollar used window posters to position its Eatz and Homeline private labels as cheaper alternatives to Mondelez International's Chips Ahoy! and Clorox Co.'s flagship brand, respectively. Albertsons Cos. deployed a four-sided pallet display stocking a number of SKUs from its Signature Select private label at chains including Safeway. Depicting the line's logo and a "Quality you can trust. Guaranteed" message, the display was positioned near the store's bakery and deli departments. Walmart gave its relaunched Parent's Choice brand prime merchandising space on endcaps and pallets to showcase a refreshed logo and look, 100some renovated items and 120 new products including bedding and premium diapers. Walmart continued to give plenty of secondary merchandising space to its Spring Valley vitamins and supplements, including half-pallet displays as well as dedicated endcaps outfitted with shelf trays.