Shopper Marketing - June 2018 - 53

ACTIVATION GALLERY | PRIVATE LABEL REVIEW 53

JUNE 2018 SHOPPER MARKETING

Family Dollar used
window posters
to position its Eatz
and Homeline
private labels as
cheaper alternatives
to Mondelez
International's Chips
Ahoy! and Clorox
Co.'s flagship brand,
respectively.

Albertsons Cos. deployed a four-sided pallet display stocking a number of
SKUs from its Signature Select private label at chains including Safeway. Depicting the line's logo and a "Quality you can trust. Guaranteed" message, the
display was positioned near the store's bakery and deli departments.

Walmart gave its
relaunched Parent's
Choice brand prime
merchandising
space on endcaps
and pallets to showcase a refreshed
logo and look, 100some renovated
items and 120 new
products including
bedding and premium diapers.

Walmart continued to give plenty of secondary merchandising space to its
Spring Valley vitamins and supplements, including half-pallet displays as well as
dedicated endcaps outfitted with shelf trays.



Table of Contents for the Digital Edition of Shopper Marketing - June 2018

Contents
Shopper Marketing - June 2018 - Intro
Shopper Marketing - June 2018 - 1
Shopper Marketing - June 2018 - 2
Shopper Marketing - June 2018 - Contents
Shopper Marketing - June 2018 - 4
Shopper Marketing - June 2018 - 5
Shopper Marketing - June 2018 - 6
Shopper Marketing - June 2018 - 7
Shopper Marketing - June 2018 - 8
Shopper Marketing - June 2018 - 9
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Shopper Marketing - June 2018 - 60
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