Shopper Marketing - May 2018 - 33





Campbell Soup Co., Camden, New Jersey

Carlos Abrams-Rivera, Campbell Soup
president, Pepperidge Farm and U.S.
biscuits and bakery, was named president
of Campbell Snacks, a recently formed
division integrating the Pepperidge Farm and
acquired Snyder's-Lance portfolios. Before
joining Campbells in 2015, Abrams-Rivera
held various roles at Mondelez International.


Albertsons Cos., Boise, Idaho

Amid Albertsons Cos.' acquisition of
drugstore chain Rite Aid, former CEO Jim
Donald took over as the company's new
president and chief operating officer. In the
role, Donald is responsible for the operations
of the retailer's 2,300-plus store portfolio
and advancing the company's growing
omnichannel platform. Previously holding
a variety of senior management positions
at companies including Walmart, Pathmark
Stores, Starbucks, Haggen, Albertsons and
then-separate Safeway, Donald most recently
served as CEO of hotel chain Extended Stay
America. Donald also served on Rite Aid's
board of directors from 2008 to 2013.

diverse marketing teams covering all
North American grocery retailers. At
P&G, she was responsible for creating
alliance partnerships with the NFL,
MLB, Disney and Universal Pictures.

Fusion92, Chicago


Mark Skroch, former VSA Partners
associate partner, client engagement, was
named Fusion92 senior vice president of
client services. Skroch oversees account
management and strategy activities, as
well as organic growth opportunities, for
all existing Fusion92 clients. Fusion92 also
welcomes Benjamin Cox as vice president
of marketing transformation and insights.
Cox served as Making Waves vice president,
strategic planning and equity partner for



the Norwegian agency network The North
Alliance. In his new position, Cox is responsible
for helping develop strategy and insights for
Fusion92's clients, as well as play an integral
role in the agency's consulting services group.

Speakeasy AI, Old Greenwich, Connecticut

Speakeasy AI announced its executive team,
including CEO Frank Schneider, previously an
officer and vice president of sales, marketing
and customer success at Creative Virtual


Walmart, Bentonville, Arkansas

Walmart has named grocery veteran Simon
Belsham president of While overseeing
all operations, Belsham is specifically tasked
with expanding the company's online
grocery business while driving an integrated
customer experience with grocery and general
merchandise. Belsham spent seven years at top
U.K. grocer Tesco, and also worked at U.K.-based
Ocado, helping the online supermarket company
expand its nonfood business. Most recently he
was CEO of venture-backed Notonthehighstreet.
com. He succeeds Liza Landsman.

Please send information regarding
personnel appointments to managing editor
Charlie Menchaca at

Aptos, Atlanta

Former Retail System Research managing
partner Nikki Baird was named Aptos
vice president, retail innovation. In her
role at Aptos, Baird will draw upon her
vast experience in understanding what
distinguishes leading retailers to help Aptos
customers determine the next generation
technology investments that will propel their
businesses into the future. Reporting to Aptos
marketing leader Nicole Crowe, Baird will help
bring Aptos' innovative solutions to market,
including its recently launched cloud-native,
microservices-based singular commerce
platform that supports retailers' omnichannel
transformations and the creation of agile
enterprises prepared for what lies ahead.

Arc Worldwide, Chicago

Soche Picard, former Geometry Global team
lead for Unilever Shopper and managing
director, was named Arc Worldwide North
American CEO. In her new role, Picard more
fully develops and delivers against the
"commerce" pillar of the Leo Burnett Group's
culture, context and commerce positioning
platform. She will also expand the agency's
client base, bolster Arc's leading position in the
marketplace and enhance connectivity within
the Leo Burnett Group and Publicis Groupe.

I belong.
So do thousands of other manufacturers of consumer
products and services, agency executives, retailers,
design firms and other solution providers.
As members, we all rely on the Path to
Purchase Institute for strategic insights
and data to better engage shoppers
along the path to purchase. We learn
from each other and benefit from
collaborative thinking.

I belong to a community
that believes in the power
of shopper marketing.

We are the Institute.
Join us.
Visit or call
Steve at (773) 992-4461.

Blue Chip Marketing Worldwide, Northbrook,

Former Procter & Gamble associate director
Joy Mead was named Blue Chip executive vice
president and general manager of business
leadership. Mead leads the agency's key brand
and shopper marketing clients. Throughout
her extensive CPG career, Mead led large and

Brian Mumau
VP, Sales Development

Great Northern Instore


USA. Former Creative Virtual USA head of
application engineering Moshe Villaizan was
named Speakeasy's chief technology officer
and Kyle Scofield, former Time Warner Cable
vice president of alternative care channels,
was appointed chief customer officer.

Lowe's, Mooresville, North Carolina

Lowe's president and CEO Robert Niblock will
step down after 25 years with the company
as soon as a successor is found. After working
in various roles, Niblock has served as the
hardware retailer's top leader since 2005.
Niblock said he will assist Lowe's board of
directors in its search for his successor.


Table of Contents for the Digital Edition of Shopper Marketing - May 2018

Shopper Marketing - May 2018 - Intro
Shopper Marketing - May 2018 - 1
Shopper Marketing - May 2018 - 2
Shopper Marketing - May 2018 - Contents
Shopper Marketing - May 2018 - 4
Shopper Marketing - May 2018 - 5
Shopper Marketing - May 2018 - 6
Shopper Marketing - May 2018 - 7
Shopper Marketing - May 2018 - 8
Shopper Marketing - May 2018 - 9
Shopper Marketing - May 2018 - 10
Shopper Marketing - May 2018 - 11
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