Shopper Marketing - May 2018 - 30

30 ACTIVATION GALLERY | MARCH MADNESS REVIEW

SHOPPER MARKETING MAY 2018

7-Eleven hosted an overlay to Coca-Cola's "Bracket Refresh" instant-win
game and sweepstakes, which activated the manufacturer's sponsorship
of the NCAA's Division I Men's Basketball Tournament. 7-Eleven shoppers
played the game from Feb. 26 through March 21 by purchasing a proprietary Big Gulp beverage and promotional cup containing a "sip & scan"
icon. Consumers scanned the icons via powerade.com/711 to play the
game. Translite signs in stores plugged the sweeps and game.

Walmart pallets stacking Coca-Cola Co. product were outfitted with a corner
wrap activating the manufacturer's status as the official fan refreshment of NCAA
March Madness and inviting shoppers to "refresh every round."

At Albertsons Cos. chains including Shaws, Coca-Cola Co. activated its official
NCAA sponsorship with spectaculars comprising brands such as Diet Coke,
Sprite, Canada Dry, Sunkist and Powerade. The display was outfitted with a sign
promoting Coca-Cola as the official fan refreshment of March Madness.

More images
at P2PI.org

Path to Purchase Institute members can view many more March
Madness-related marketing images in the image vault at P2PI.org.

Official NCAA sponsor Unilever deployed dedicated power wings at Walgreens. The displays
used an "Improve Your Game Every Day" tagline
and carried the Final Four logo while promoting a
Balance Rewards offer.


http://www.powerade.com/711 http://www.P2PI.org http://www.P2PI.org

Table of Contents for the Digital Edition of Shopper Marketing - May 2018

Contents
Shopper Marketing - May 2018 - Intro
Shopper Marketing - May 2018 - 1
Shopper Marketing - May 2018 - 2
Shopper Marketing - May 2018 - Contents
Shopper Marketing - May 2018 - 4
Shopper Marketing - May 2018 - 5
Shopper Marketing - May 2018 - 6
Shopper Marketing - May 2018 - 7
Shopper Marketing - May 2018 - 8
Shopper Marketing - May 2018 - 9
Shopper Marketing - May 2018 - 10
Shopper Marketing - May 2018 - 11
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Shopper Marketing - May 2018 - 18
Shopper Marketing - May 2018 - 19
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Shopper Marketing - May 2018 - 21
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Shopper Marketing - May 2018 - 25
Shopper Marketing - May 2018 - 26
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Shopper Marketing - May 2018 - 30
Shopper Marketing - May 2018 - 31
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Shopper Marketing - May 2018 - 33
Shopper Marketing - May 2018 - 34
Shopper Marketing - May 2018 - 35
Shopper Marketing - May 2018 - 36
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