ACTIVATION GALLERY | MARCH MADNESS REVIEW 29 MAY 2018 SHOPPER MARKETING Endcaps at Ahold Delhaize's Food Lion plugged a "March Into Savings" promotion offering $5 off a future receipt with purchase of $25 worth of eligible products. Brands merchandised on the display included General Mills' Nature Valley, J.M. Smucker Co.'s Folgers and Post Holdings' Honey Bunches of Oats. Pfizer Inc.'s Advil earned a dedicated endcap at Walmart with themed shelf trays stocking Advil Liqui-Gels Minis and employing a "game on, pain off" message. Hershey Co.'s Reese's leveraged basketball imagery (but not the brand's NCAA sponsorship) in checkout counter displays at Walgreens. Half-pallet displays a Kroger's Smith's promoted the retailer's annual "March to Savings" campaign and cross-merchandised SKUs from Conagra Brands' Ro-Tel and Kraft Heinz Co.'s Velveeta.