27 MAY 2018 SHOPPER MARKETING ACTIVATION GALLERY March Madness Review The Wonderful Co. tied in to the excitement of March Madness by stocking its product in dump bins alongside a branded basketball hoop at ShopRite stores. Wonderful also leveraged the season nationwide with alternate creative. Additionally, Wonderful partnered with delivery subscription service SnackNation to create a dedicated Wonderful pistachios promotional box with a basketball theme that celebrates heart-healthy snacking. Kellogg Co.'s Pringles joined with Red Bull for a themed purchase incentive at Walmart. In food departments, cases of Pringles and Red Bull were merchandised side by side inline or on pallets in Action Alley. Signs affixed to the cases promised a free can of Pringles with purchase of two four-packs of Red Bull under a "Power through the season" message.