Shopper Marketing - May 2018 - 27

27

MAY 2018 SHOPPER MARKETING

ACTIVATION GALLERY
March Madness Review
The Wonderful Co. tied in to the
excitement of March Madness by
stocking its product in dump bins
alongside a branded basketball hoop
at ShopRite stores. Wonderful also
leveraged the season nationwide
with alternate creative. Additionally,
Wonderful partnered with delivery
subscription service SnackNation to
create a dedicated Wonderful pistachios
promotional box with a basketball
theme that celebrates heart-healthy
snacking.

Kellogg Co.'s Pringles joined with Red Bull for a themed purchase
incentive at Walmart. In food departments, cases of Pringles and
Red Bull were merchandised side by side inline or on pallets in
Action Alley. Signs affixed to the cases promised a free can of Pringles with purchase of two four-packs of Red Bull under a "Power
through the season" message.



Table of Contents for the Digital Edition of Shopper Marketing - May 2018

Contents
Shopper Marketing - May 2018 - Intro
Shopper Marketing - May 2018 - 1
Shopper Marketing - May 2018 - 2
Shopper Marketing - May 2018 - Contents
Shopper Marketing - May 2018 - 4
Shopper Marketing - May 2018 - 5
Shopper Marketing - May 2018 - 6
Shopper Marketing - May 2018 - 7
Shopper Marketing - May 2018 - 8
Shopper Marketing - May 2018 - 9
Shopper Marketing - May 2018 - 10
Shopper Marketing - May 2018 - 11
Shopper Marketing - May 2018 - 12
Shopper Marketing - May 2018 - 13
Shopper Marketing - May 2018 - 14
Shopper Marketing - May 2018 - 15
Shopper Marketing - May 2018 - 16
Shopper Marketing - May 2018 - 17
Shopper Marketing - May 2018 - 18
Shopper Marketing - May 2018 - 19
Shopper Marketing - May 2018 - 20
Shopper Marketing - May 2018 - 21
Shopper Marketing - May 2018 - 22
Shopper Marketing - May 2018 - 23
Shopper Marketing - May 2018 - 24
Shopper Marketing - May 2018 - 25
Shopper Marketing - May 2018 - 26
Shopper Marketing - May 2018 - 27
Shopper Marketing - May 2018 - 28
Shopper Marketing - May 2018 - 29
Shopper Marketing - May 2018 - 30
Shopper Marketing - May 2018 - 31
Shopper Marketing - May 2018 - 32
Shopper Marketing - May 2018 - 33
Shopper Marketing - May 2018 - 34
Shopper Marketing - May 2018 - 35
Shopper Marketing - May 2018 - 36
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