Shopper Marketing - May 2018 - 26

26 SO-LO-MO CENTRAL

SHOPPER MARKETING MAY 2018

Personalized
conversation.

MOBILE

Viber, San Francisco, owned by Rakuten, is a
mobile messenger app like Whatsapp that has just
teamed up with social platform Sprinklr, New York. The
partnership enables brands to have personalized conversations with Viber's users in Sprinklr. Viber has 900 million
registered global users. Macy's uses Viber for an in-app
shopping feature that connects customers with representatives of the retailer. With Sprinklr, the integration
enables businesses to send Viber messages alongside other
communication made within Sprinklr. If a brand receives
a message from a customer in Viber, Sprinklr also assigns
the message to an agent to communicate through Sprinklr.
Lastly, brands can post public texts, images, stickers, videos
and links in a public chat on Viber without leaving Sprinklr.

IoT and a

ShopperMarketingMag.com
The new and improved ShopperMarketingMag.com

THE SITE PROVIDES EASY ACCESS TO:

provides a deep dive into the world of shopper

■

marketing with new page layout, navigational
design and search functionality that is straight-

■

forward and intuitive.
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SM1803_000ad_SMmagsite.indd 1

Industry and Path to Purchase
Institute news.
Special reports, including trends
surveys and expert roundtables.
People profiles, including
various Who's Who reports.
Commentary from P2PI's editors.

■

■

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So-Lo-Mo Central: social, local
and mobile marketing activity
at retail.
Case studies focused on brand
and retailer programs.
Topical white papers and
supplier guides.

1/25/18 10:44 AM

Designer appliance compa- coffee maker.
ny Gourmia has launched
IoT, automatic pour-over
coffee makers that work with
Amazon Alexa, Google Assistant and
the Windows 10 Cortana system. The
Gourmia mobile app manages the coffee
maker and even uses AI to learn more
about how a user uses the coffee maker,
registering preferences in how that user
likes her coffee. For example, a consumer
may like a coffee to be stronger at 6 a.m.
than at 3 p.m., so the coffee maker automatically adjusts water and coffee ratios
to meet what that specific consumer
likes. The app gives consumers options
to schedule when coffee is made even
weekly, along with how much to make.


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Table of Contents for the Digital Edition of Shopper Marketing - May 2018

Contents
Shopper Marketing - May 2018 - Intro
Shopper Marketing - May 2018 - 1
Shopper Marketing - May 2018 - 2
Shopper Marketing - May 2018 - Contents
Shopper Marketing - May 2018 - 4
Shopper Marketing - May 2018 - 5
Shopper Marketing - May 2018 - 6
Shopper Marketing - May 2018 - 7
Shopper Marketing - May 2018 - 8
Shopper Marketing - May 2018 - 9
Shopper Marketing - May 2018 - 10
Shopper Marketing - May 2018 - 11
Shopper Marketing - May 2018 - 12
Shopper Marketing - May 2018 - 13
Shopper Marketing - May 2018 - 14
Shopper Marketing - May 2018 - 15
Shopper Marketing - May 2018 - 16
Shopper Marketing - May 2018 - 17
Shopper Marketing - May 2018 - 18
Shopper Marketing - May 2018 - 19
Shopper Marketing - May 2018 - 20
Shopper Marketing - May 2018 - 21
Shopper Marketing - May 2018 - 22
Shopper Marketing - May 2018 - 23
Shopper Marketing - May 2018 - 24
Shopper Marketing - May 2018 - 25
Shopper Marketing - May 2018 - 26
Shopper Marketing - May 2018 - 27
Shopper Marketing - May 2018 - 28
Shopper Marketing - May 2018 - 29
Shopper Marketing - May 2018 - 30
Shopper Marketing - May 2018 - 31
Shopper Marketing - May 2018 - 32
Shopper Marketing - May 2018 - 33
Shopper Marketing - May 2018 - 34
Shopper Marketing - May 2018 - 35
Shopper Marketing - May 2018 - 36
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