Shopper Marketing - May 2018 - 25

SO-LO-MO CENTRAL 25

MAY 2018 SHOPPER MARKETING

LOCAL

Location

intelligence
Boston-based software company
and data.
CraveLabs is partnering its location intelligence and data platform
with LiveRamp's IdentityLink solution, a
platform that brands use to identify consumers to target with campaigns. CraveLabs'
DropIn Vantage platform will integrate into
IdentityLink so that marketers can view firstor third-party data segments by geography,
such as the density of what is identified as the
"Frequent Movie Goer" in a designated area,
for example, or brands can visualize a forecast
of identified mobile devices within a geofenced area. LiveRamp is an Acxiom company
and based in San Francisco.

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As technology continues to
Along the
have an impact on the sup- supply chain.
ply chain, FoodLogiQ LLC,
Durham, North Carolina,
has teamed up with measuring company Testo Inc., Sparta, New
Jersey, on an IoT capability that aims to
give the food industry an ability to trace
the quality of its food along the supply
chain. The FoodLogiQ platform plans to
send electronic notifications to foodservice companies about their food product
when it is in a location that is out of the
proper temperature range for food, for
example. Testo would use its temperature
probes to measure temperature while the
FoodLogiQ platform will automatically
send incident notifications from those
probes if a product falls outside of a set
parameter. The platform would also trace
products where and when along the
supply chain a product might have fallen
out of temperature range for companies
to further examine. FoodLogiQ works
with foodservice companies such as Buffalo Wild Wings, Five Guys Burgers and
Subway.

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Maximizing the Effect
of In-Store Displays
Daragh Wall, European Display Director, Smurfit Kappa Group
Joris De Bruyne, Partner, EyeSee
Consumer habits have changed in the digital age, but the importance
of the in-store environment hasn't diminished. Shoppers still make
more than 80% of purchase decisions in stores, although they spend
only 12 seconds per purchase to search and select the products. This
makes POS displays one of the key elements in the marketing mix,
grabbing attention at the First Moment of Truth and framing the
products to maximize their shopper impact.

Sponsored by:

Smurfit Kappa and EyeSee have researched shopper behavior and
the roles of displays in the product lifecycle and came up with
recommendations on how to turn this marketing tool into a sales
machine. Attendees will:
* Learn the goals to set when creating a display.
* Discover how to maximize the effect of displays in different stages
of the path to purchase.
* Explore how to leverage sales drivers and avoid sales barriers.

18P2P_ADV_IS_SM05_EyeSee.indd 1

4/5/18 2:37 PM


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Table of Contents for the Digital Edition of Shopper Marketing - May 2018

Contents
Shopper Marketing - May 2018 - Intro
Shopper Marketing - May 2018 - 1
Shopper Marketing - May 2018 - 2
Shopper Marketing - May 2018 - Contents
Shopper Marketing - May 2018 - 4
Shopper Marketing - May 2018 - 5
Shopper Marketing - May 2018 - 6
Shopper Marketing - May 2018 - 7
Shopper Marketing - May 2018 - 8
Shopper Marketing - May 2018 - 9
Shopper Marketing - May 2018 - 10
Shopper Marketing - May 2018 - 11
Shopper Marketing - May 2018 - 12
Shopper Marketing - May 2018 - 13
Shopper Marketing - May 2018 - 14
Shopper Marketing - May 2018 - 15
Shopper Marketing - May 2018 - 16
Shopper Marketing - May 2018 - 17
Shopper Marketing - May 2018 - 18
Shopper Marketing - May 2018 - 19
Shopper Marketing - May 2018 - 20
Shopper Marketing - May 2018 - 21
Shopper Marketing - May 2018 - 22
Shopper Marketing - May 2018 - 23
Shopper Marketing - May 2018 - 24
Shopper Marketing - May 2018 - 25
Shopper Marketing - May 2018 - 26
Shopper Marketing - May 2018 - 27
Shopper Marketing - May 2018 - 28
Shopper Marketing - May 2018 - 29
Shopper Marketing - May 2018 - 30
Shopper Marketing - May 2018 - 31
Shopper Marketing - May 2018 - 32
Shopper Marketing - May 2018 - 33
Shopper Marketing - May 2018 - 34
Shopper Marketing - May 2018 - 35
Shopper Marketing - May 2018 - 36
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201903
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http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201812
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201811
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201810
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201809
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201808
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http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201801
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201712
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201711
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201710
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201709
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
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http://www.nxtbook.com/nxtbooks/ptp/sm_201405
http://www.nxtbook.com/nxtbooks/ptp/sm_201404
http://www.nxtbook.com/nxtbooks/ptp/sm_201403
http://www.nxtbook.com/nxtbooks/ptp/sm_201402
http://www.nxtbook.com/nxtbooks/ptp/sm_201401
http://www.nxtbook.com/nxtbooks/ptp/sm_201312
http://www.nxtbook.com/nxtbooks/ptp/sm_201311
http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
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http://www.nxtbook.com/nxtbooks/ptp/sm_201309
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