Shopper Marketing - February 2018 - 9
Every shopper is somewhere on the purchase path.
Your brand should be on the path as well - not as
another stop, but as another traveler, ready to meet
shoppers where they're at and point them to your
product. If you have the right mapmakers,
you can ﬁnd the way into their carts.
Hello. We are the way. We are The Marketing Arm.