Shopper Marketing - February 2018 - 60

60

SHOPPER MARKETING FEBRUARY 2018

RICCI AT RETAIL

Displays That Work

Joe Ricci is an industry expert in
P-O-P merchandising. He is the
founder of Beacon Concepts Inc.,
Surprise, Arizona. Please offer your
comments to him at jericci@cox.net.

Two fantastic units, and one on which the product itself does the job
Core Kitchen
One A Day
Pallet-sized displays often can look sloppy as product sells down
and the base area is contacted by mops and shopping carts. This
corrugated unit from Bayer is designed to hold selected versions of
various One A Day items in easily identified spots. Great color and
terrific information on the support panels make this unit
one that the store can reload several times and count on
Organized
for healthy incremental sales.
and
informative.

As I have confessed previously, I
am a gadget guy. I have a strange
fascination with tools, devices and
things that fill a very specific need.
This display from Core Home is
basically a series of plastic tubs
on a metal "tree" unit with wheels
- with an understated header.
The real attraction is the
content within the
tubs: colorful kitchen
Colorful and
utensils. Simply put, it
simple.
works.

Bic
This corrugated endcap from Bic has a lot going for it. The product load is excellent with several varieties shown (and the store
enhanced things further with more trays on the lower shelves). The
header is visible from several aisles away and includes pricing
channels with set numbers. The front was partially devoted to
the featured Bic Flex5 Hybrid razor, providing extra emphasis
Strong
visibility.
on this item at a special price. Side graphics add information
for the shopper and make the visibility even greater.

PERSONNEL APPOINTMENTS
BRAND MARKETERS
Hormel Foods, Austin, Minnesota
Hormel Foods group vice president and
Jennie-O Turkey Store president Glenn Leitch
was promoted to executive vice president of
supply chain. The company's procurement,
manufacturing, logistics, research and
development, and quality management
divisions will report to Leitch. He brings more
than 35 years of experience in the food and
commodity industries to the role.

RETAILERS
Ahold Delhaize, Zaandam, Netherlands
Ahold USA chief operating officer Kevin
Holt was appointed CEO of Ahold Delhaize
USA, which is Ahold Delhaize's new U.S.
business arm. Holt remains a member of the
company's management board and executive
committee. He continues to report to Ahold
Delhaize CEO Dick Boer.

Lowes, Mooresville, North Carolina
Lowe's promoted veteran executive Richard
Maltsbarger to the company's chief operating
officer post. He is responsible for delivering
seamless omnichannel experiences to execute
Lowe's brand promise and build customer

loyalty. He also will oversee store operations,
supply chain and pro services for business
clients, and work closely with chief customer
officer Michael McDermott. Lowe's also hired
veteran e-commerce and Amazon executive
Vikram Singh in the newly created role of
senior vice president, chief digital officer.

SOLUTION PROVIDERS
Brandshare, New York
Former Touchstorm chief growth officer Alan
Verdun was named BrandShare executive vice
president of sales and marketing. In the new
role, Verdun builds on the company's growth
and nurtures deeper relationships with major
brand clients. He spent 22 years in business
development and management positions
with News America Marketing.

Breaktime Media, Boston
Former Tyson Foods senior shopper
marketing manager Jodi Shupe is Breaktime
Media's first Arkansas area hire. As regional
sales manager, Shupe is responsible for
managing and growing the Walmart shopper
marketing business as well as covering the
Southwest portion of the U.S.

Fusion92, Chicago
Agency veteran Doug Dome was named

president of Fusion92. He reports to
Fusion92 founder and CEO Matt Murphy
and is responsible for managing the
agency's day-to-day strategy, planning and
execution. He has held senior leadership
roles at All Terrain, Gigunda Group,
Carmichael Lynch Spong and FCB Chicago.

Davis

Holt

Maltsbarger

Shupe

Verdun

Wysocki

GSP, Clearwater, Florida
Former Kreber vice president, creative,
Margaret Sotrop was named executive
creative director of retail services
provider GSP. She will oversee campaign
development, visual merchandising and
more as part of GSP's design services
team. Prior to Kreber, Margaret was vice
president of home and storewide creative
at Macy's, where she oversaw creative on a
national level across print and online media.

development and lead generation with more
than 25 years of experience in the marketing
promotions industry.

The Mars Agency, Detroit

Reveal Mobile, Raleigh, North Carolina

Jason Jakubiak and David Wysocki left senior
creative roles at Doner Partners to join The
Mars Agency as vice presidents, group creative
directors. Former Campbell-Ewald associate
creative director Jim Feltz and former J. Vaughn
Creative director Jason Parzuchowski also
joined The Mars Agency as creative directors.

Reveal Mobile vice president of marketing
and co-founder Matthew Davis was promoted
to chief marketing officer. His career spans
more than two decades of enterprise sales,
marketing and product development, often
for mobile-focused startups.

Modern Promos, Minneapolis
Vice president of business development Robert
Job was promoted to executive vice president
of growth strategy. He oversees sales, business

Please send information regarding
personnel appointments to managing editor
Charlie Menchaca at cmenchaca@p2pi.org



Table of Contents for the Digital Edition of Shopper Marketing - February 2018

Contents
Shopper Marketing - February 2018 - Intro
Shopper Marketing - February 2018 - 1
Shopper Marketing - February 2018 - 2
Shopper Marketing - February 2018 - Contents
Shopper Marketing - February 2018 - 4
Shopper Marketing - February 2018 - 5
Shopper Marketing - February 2018 - 6
Shopper Marketing - February 2018 - 7
Shopper Marketing - February 2018 - 8
Shopper Marketing - February 2018 - 9
Shopper Marketing - February 2018 - 10
Shopper Marketing - February 2018 - 11
Shopper Marketing - February 2018 - 12
Shopper Marketing - February 2018 - 13
Shopper Marketing - February 2018 - 14
Shopper Marketing - February 2018 - 15
Shopper Marketing - February 2018 - 16
Shopper Marketing - February 2018 - 17
Shopper Marketing - February 2018 - 18
Shopper Marketing - February 2018 - 19
Shopper Marketing - February 2018 - 20
Shopper Marketing - February 2018 - 21
Shopper Marketing - February 2018 - 22
Shopper Marketing - February 2018 - 23
Shopper Marketing - February 2018 - 24
Shopper Marketing - February 2018 - 25
Shopper Marketing - February 2018 - 26
Shopper Marketing - February 2018 - 27
Shopper Marketing - February 2018 - 28
Shopper Marketing - February 2018 - 29
Shopper Marketing - February 2018 - 30
Shopper Marketing - February 2018 - 31
Shopper Marketing - February 2018 - 32
Shopper Marketing - February 2018 - 33
Shopper Marketing - February 2018 - 34
Shopper Marketing - February 2018 - 35
Shopper Marketing - February 2018 - 36
Shopper Marketing - February 2018 - 37
Shopper Marketing - February 2018 - 38
Shopper Marketing - February 2018 - 39
Shopper Marketing - February 2018 - 40
Shopper Marketing - February 2018 - 41
Shopper Marketing - February 2018 - 42
Shopper Marketing - February 2018 - 43
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Shopper Marketing - February 2018 - 64
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