58 SHOPPER MARKETING FEBRUARY 2018 ACTIVATION GALLERY Holiday Review Heineken floorstands employing a "spread holiday cheer" message at Circle K spotlighted a national instant-win game and sweepstakes. Shoppers entered from Nov. 16 through Dec. 31 by purchasing a product from the brand and then texting "cheer" and a picture of their receipt to a promotional number. Dr Pepper Snapple Group's 7-Up promoted its cause campaign supporting The Salvation Army at Walmart both inside and outside stores. Coca-Cola Co. floorstands at Dollar General offered a free holiday koozie with the purchase of two 20-ounce bottles of Coca-Cola's flagship product or Diet Coke. Mars Inc. gave Kroger exclusive "ugly sweater" packages of M&M's and Skittles that were stocked on pallet displays, which also provided a recipe for holiday cookies.