Shopper Marketing - February 2018 - 57

SO-LO-MO CENTRAL 57

FEBRUARY 2018 SHOPPER MARKETING

MOBILE
Shoppers at Target haven't been able to use Apple Pay or any
other third-party version of mobile payment inside Target stores,
but the mass leader is rolling out its own wallet inside the Target
mobile app that will be accessible to REDcard users. The benefit of
the REDcard wallet feature is that Cartwheel offers (now that Cartwheel has been embedded into the Target app) and coupons can
go right into that wallet feature for instant savings. That's in addition to the usual 5% discount added every time a user pays with
REDcard. Gift cards can be added to the mobile wallet, too,
for easier redemption and pay at checkout.
Mobile
payment
at Target.

More
7-Eleven updated its 7Rewards mobile app to give back to shoppers who
7-Eleven
buy more than Slurpees. Originally the rewards app awarded shoppers a
rewards.
free beverage for every six cups they bought, including Slurpees, Big Gulps
or coffee. Now the app awards points for purchases of snacks, fresh food and
other items in-store. According to a release, nearly 80% of products in-store will now
be available for bonus points that are redeemable for a wider variety of products. The
app also awards digital coupons instead of points in some cases, with the coupons
immediately applied at checkout by scanning the app.

Google's
E-tailer eBay has partnered with Google to offer an artifi"Ask eBay"
cial intelligence service to shoppers at home using Google's
service.
Google Assistant on devices such as Google Home. Called eBay
Shopping Assistant, a consumer at home can talk to its Google
Home device and "Ask eBay" to search for a product on sale. The company announced its partnership with Google in a blog post, saying it
launched in time for the holiday season to help shoppers buy gifts. A cool
feature is asking the assistant how much an item might be worth, so if a
consumer at home is looking at that old Blu-ray player, they can ask the
assistant what it might go for. The conversation a shopper has with the
tool also carries over to the mobile device with links for items being sent
to the phone.

Amazon rolled out a mobile app called Relay, hoping to speed up
the time it takes for truck drivers to fulfill orders and enter fulfillment centers. The app gives drivers an ability to preregister a load
the truck is
bringing and
gain a gate
pass ahead
of time to
drive on
into a "Sort
Center" and
check in
via the app.
Facilities will
have designated lanes
for users of
the app, too.

Faster
fulfillment.


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Table of Contents for the Digital Edition of Shopper Marketing - February 2018

Contents
Shopper Marketing - February 2018 - Intro
Shopper Marketing - February 2018 - 1
Shopper Marketing - February 2018 - 2
Shopper Marketing - February 2018 - Contents
Shopper Marketing - February 2018 - 4
Shopper Marketing - February 2018 - 5
Shopper Marketing - February 2018 - 6
Shopper Marketing - February 2018 - 7
Shopper Marketing - February 2018 - 8
Shopper Marketing - February 2018 - 9
Shopper Marketing - February 2018 - 10
Shopper Marketing - February 2018 - 11
Shopper Marketing - February 2018 - 12
Shopper Marketing - February 2018 - 13
Shopper Marketing - February 2018 - 14
Shopper Marketing - February 2018 - 15
Shopper Marketing - February 2018 - 16
Shopper Marketing - February 2018 - 17
Shopper Marketing - February 2018 - 18
Shopper Marketing - February 2018 - 19
Shopper Marketing - February 2018 - 20
Shopper Marketing - February 2018 - 21
Shopper Marketing - February 2018 - 22
Shopper Marketing - February 2018 - 23
Shopper Marketing - February 2018 - 24
Shopper Marketing - February 2018 - 25
Shopper Marketing - February 2018 - 26
Shopper Marketing - February 2018 - 27
Shopper Marketing - February 2018 - 28
Shopper Marketing - February 2018 - 29
Shopper Marketing - February 2018 - 30
Shopper Marketing - February 2018 - 31
Shopper Marketing - February 2018 - 32
Shopper Marketing - February 2018 - 33
Shopper Marketing - February 2018 - 34
Shopper Marketing - February 2018 - 35
Shopper Marketing - February 2018 - 36
Shopper Marketing - February 2018 - 37
Shopper Marketing - February 2018 - 38
Shopper Marketing - February 2018 - 39
Shopper Marketing - February 2018 - 40
Shopper Marketing - February 2018 - 41
Shopper Marketing - February 2018 - 42
Shopper Marketing - February 2018 - 43
Shopper Marketing - February 2018 - 44
Shopper Marketing - February 2018 - 45
Shopper Marketing - February 2018 - 46
Shopper Marketing - February 2018 - 47
Shopper Marketing - February 2018 - 48
Shopper Marketing - February 2018 - 49
Shopper Marketing - February 2018 - 50
Shopper Marketing - February 2018 - 51
Shopper Marketing - February 2018 - 52
Shopper Marketing - February 2018 - 53
Shopper Marketing - February 2018 - 54
Shopper Marketing - February 2018 - 55
Shopper Marketing - February 2018 - 56
Shopper Marketing - February 2018 - 57
Shopper Marketing - February 2018 - 58
Shopper Marketing - February 2018 - 59
Shopper Marketing - February 2018 - 60
Shopper Marketing - February 2018 - 61
Shopper Marketing - February 2018 - 62
Shopper Marketing - February 2018 - 63
Shopper Marketing - February 2018 - 64
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