Shopper Marketing - February 2018 - 51

WHO'S WHO IN MERCHANDISING 51

FEBRUARY 2018 SHOPPER MARKETING

P

PEET'S COFFEE & TEA
ADAM O'CONNELL,
Director of Visual
Merchandising
O'Connell leads the
design, development
and implementation of
permanent fixtures and temporary
displays for retail. He also oversees
seasonal P-O-P development and
visual merchandising directives for
Peet's Coffeebar locations nationally.

PEPSICO
KARL FLOWERS, Senior Group
Manager, Merchandising
DENIS GIBNEY, Director,
Merchandising Innovation & Design
JIM IVY, Sales Strategy & Planning,
Merchandising, Frito-Lay
BRIAN KELLY,
Senior Director of
Merchandising &
Execution
Kelly leads the Merchandising Center
of Excellence for the Pepsi Beverages Co. His team is responsible for
in-store merchandising strategies,
the development of equipment and
evaluation of in-store success.
ROBERT TAYLOR, Senior Director,
Sales Strategy & Commercialization

PETCO
RICK NEIRA, Director, Visual
Presentation
TIM SWANSON, Vice President,
Visual Merchandising and Store
Design

PETSMART
SHANE MCCALL,
Vice President,
Store Design
McCall's team creates store designs to
enhance the brickand-mortar journey with pet-centric
layouts, fixtures and visual merchandising. In 2017 the team launched The
Groomery, a pet grooming salon and
localized decor and product merchandising.

PFIZER
TONY SCAVONE, Director, North
America Display Innovation &
Supply Chain

POST CONSUMER
BRANDS
STEVE COLLETTE, Visual
Merchandising & Marketing
Manager

PRICE CHOPPER
SUPERMARKETS
BLAINE BRINGHURST, Senior Vice
President of Sales, Merchandising
and Marketing
SCOTT EVANS, Senior Vice
President, Sales & Merchandising
Evans oversees fresh & center store
merchandising, merchandising services, sales planning, pharmacy, own
brands and procurement. He has 25
years of experience in the industry,
including 21 years with Albertsons/
Supervalu, where he held various
positions including store management, operations specialist, category
manager, corporate business development manager and corporate
director.

R

REEBOK
INTERNATIONAL
JOHN LYNCH, Vice President, Head
of U.S. Marketing & Merchandising

S

SABRA DIPPING
PETE LOIZZO, Director of Sales
Planning & Operations

SARGENTO FOODS
MICHAEL VASZILY,
Retail Merchandising
Director
Vaszily is responsible
for developing the
retail merchandising
strategic plan as well as providing
thought leadership to key strategic
merchandising initiatives and new
product development. A major accomplishment was the development
of a strategic roadmap to establish
best-in-class merchandising competencies at Sargento.

SHERWIN-WILLIAMS
PAUL COBB, Director, In-Store
Marketing

SONY ELECTRONICS
ANNE LIPS, Senior Retail
Marketing, Visual Merchandising
Manager
ANTHONY SHINKER,
Retail Merchandising
Activation and
Strategy/Sound
Division
Shinker leads all retail
merchandising strategy and product
display activation for Sony's Mobile
and Home Audio categories.

STAPLES
CHRISTINE MALLON, Vice
President, Retail Marketing
MATTHEW SETTERLUND,
Director of Visual Merchandising
Development

STARBUCKS
JENNIFER BERGER, Vice President,
Global Creative Studios
KELLY MARSH,
Director, Shopper
Innovation &
Experience
Marsh is responsible for
bringing the Starbucks
experience to life in center store at retailers throughout the U.S. She leads
and develops strategies to deliver
category growth and build Starbucks
brand equity at retail.
JENNIFER QUOTSON, Vice
President, Global Creative Studios

T

TARGET
SARAH AMUNDSEN, Senior
Director, Store Planning & Design
NATE BULLARD, Director - Space &
Presentation Transformation
ERIKA RINKLEFF,
Senior Marketing
Manager
Rinkleff 's focus is on
the planning and implementation of the instore experience of Target's smaller
format stores and other high-level
innovation projects.
TED SMETANA, Vice President,
Merchandise Operations
BILL STAFFORD,
Lead Designer,
Studio Team, Target
Corporation Store
Design
Stafford works on store
environment design with a concentration on lighting, and store fixture
design. His more than 40 years in
retail design has included stops at
Belk-Leggett, U.S. Shoe Corp., Space
Design NY, and Adirondack Scenic.

TYSON FOODS
KATHERINE TAI, Manager,
Strategic Merchandising & Mix

UNILEVER
TOM GIOIELLI, Team Lead,
U.S. Category Strategy
Gioielli's team develops and leads
consumer and shopper insight-based
assortment and shelving strategies
for all of Unilever's categories.

W
WALGREENS
JEFF CHADWICK, Senior Manager,
Space Management
MIKE HATTENSCHWEILER,
Director, In-Store Marketing Design
SHERRI PICCHIETTI, Senior
Manager, Space Management

WALMART
MARK BRODEUR,
Director of Visual
Merchandising &
Customer Experience
Brodeur is responsible
for all general merchandise businesses. His focus is to
drive improvements to the in-store
customer experience through next
generation department re-inventions
and mobile omnichannel integration.
PAUL KILSCH, Director,
Merchandising Project Management
Office
BARBARA MAGSTADT, Senior
Director, Visual Merchandising
STEVE ROGERS,
Senior Director,
Visual Merchandising -
Marketing
Rogers leads the visual
merchandising team
in marketing to help deliver a great
customer experience by inspiring her,
helping her find the products and
services she needs, and by saving its
customers time.
ED VIRGADAMO,
Director, Navigational/
Structural Signing,
Customer Experience,
Marketing
Virgadamo is responsible for overseeing the design, development and execution of the permanent navigational interior branded
signs, for Walmart U.S. stores. He was
key in leading the activation of the
Walmart "Save Money Live Better"
brand across the chain in 2009, and
he and his team are an integral part
of the brand refresh hitting stores in
early 2018.

WONDERFUL
DAVID CHURCHILL, Vice President
of Merchandising
See profile on page 18



Table of Contents for the Digital Edition of Shopper Marketing - February 2018

Contents
Shopper Marketing - February 2018 - Intro
Shopper Marketing - February 2018 - 1
Shopper Marketing - February 2018 - 2
Shopper Marketing - February 2018 - Contents
Shopper Marketing - February 2018 - 4
Shopper Marketing - February 2018 - 5
Shopper Marketing - February 2018 - 6
Shopper Marketing - February 2018 - 7
Shopper Marketing - February 2018 - 8
Shopper Marketing - February 2018 - 9
Shopper Marketing - February 2018 - 10
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Shopper Marketing - February 2018 - 63
Shopper Marketing - February 2018 - 64
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