Shopper Marketing - February 2018 - 49

WHO'S WHO IN MERCHANDISING 49

FEBRUARY 2018 SHOPPER MARKETING

J

JACK LINK'S
KENT OAKLAND, Packaging
Engineering Manager

JOCKEY INTERNATIONAL
MARK FEDYK, President, North
American Wholesale & Licensing,
and Chief Merchandising Officer

JOHNSON &
JOHNSON
STEVEN HECHT, Director, In-Store
Strategy & Innovation

K

KELLOGG
KURT DECK, Senior
Manager, Merchandising
Capabilities, Supply
Chain & Design
Deck is closely involved
in the design process
when purchasing corrugated displays,
which include promotional, knock
down and pre-packed displays for
the snacks and morning foods business units within Kellogg. For those
units Deck also oversees the design
and purchasing of permanent display
fixtures that support in-store display
opportunities, along with a shelving
systems initiative and in-aisle reinvention projects.
JEANNE FIGO COMAR, Director,
Packaging & Merchandising Design
and Commercialization
MEGAN PHELAN,
Senior Manager,
Merchandising Services
Phelan develops and
produces merchandising display solutions for
Kellogg's specialty channels, Morning
Foods, shopper marketing and Kashi
Co. She also leads Kellogg's print
services department, producing POS,
signage, coupons and communication materials for Kellogg USA.

KEURIG GREEN
MOUNTAIN
DON COLLINS,
Director, Merchandising
& Retail Innovation
Collins leads a team
that drives innovation
and builds programs to
convert consumers at shelf to Keurig.
He provides merchandising solutions
for all customer channels including
mass, department, grocery, specialty,
drug, club and convenience as well as
the company's away from home food
service and workplace channels.

KIMBERLY-CLARK
LISA HURWITZ, Vice President,
Global Brand Design

KRAFT HEINZ

MASCO

DAVID STAPLES, National In-Store
Merchandising Manager, Beverage
Business Unit

SARAH FURNARI,
Vice President of
Retail Experience
Furnari leads visual
merchandising and retail experience efforts
for the company. In 2015, Masco's
Behr brand launched a new Color
Center to help consumers more easily
find their perfect color. Further innovation in the paint shopping experience is a key focus.

L

L'OREAL
MICHAEL ARECCHI, Vice President
of Retail Innovation
CHRISTINA P. RAGAZZINI,
Assistant Vice President,
Retail Innovation - Permanent
Merchandising

LG ELECTRONICS
STEWART
HENDERSON,
Senior Manager,
Home Appliance
Shopper Marketing
Henderson leads the
shopper marketing team for LG's
home appliance business units and is
tasked with developing and executing LG's omnichannel experiences for
the shopper.
RACHEL OLSON,
Senior Shopper
Marketing Manager
Olson creates innovative, best-in-class shopper experiences for
premium consumer electronics for LG
Electronics. She works with the largest U.S. retailers to create engaging
experiences that lead the shopper
down the path to purchase.

LOGITECH
CYNTHIA BOWENS,
Channel Marketing
Manager
Bowens is passionate about customers'
experiences, developing merchandising that engages the
customer and drives sales. She's responsible for creating and executing
marketing plans across key accounts
with experience in both the U.S. and
Canada.

M

MARS WRIGLEY
CONFECTIONARY
JASON WOOD,
Director of Display
Development
Wood leads the team
responsible for all Mars
Wrigley Confectionary displays. They develop pre-pack,
P-O-S and semi-permanent displays
that deliver innovative solutions to
drive incremental sales.

MCCORMICK AND
CO.
BRIAN ESLINGER, Merchandising
Development Manager

MEIJER
SHELLY HUISKEN,
Director of Merchandise
Presentation
Huisken leads the merchandise presentation
team for the retailer.
Her team is responsible for developing space planograms and floorplans
for in-store merchandising strategies
and providing analytics to determine
department and category adjacencies along with space allocation for
new stores and remodels.

MICROSOFT CORP.
ERIN MINOR, U.S. Retail Channel
- Visual Merchandising and
Marketing Manager
See profile on page 14
JAKE OLSENJACOBSEN, Senior
Retail Demo Manager
A 27-year retail veteran, Olsen-Jacobsen
previously managed
the Xbox and Xbox 360 global video
game retail kiosk programs. He is
currently responsible for the global
consumer retail demo experience on
Windows OS devices.

MONDELEZ
INTERNATIONAL
ALICE MOORE,
Merchandising
Manager
Moore manages the
development and production of unfilled permanent displays. She says the company's receipt of a Platinum Award
at Design of the Times for the SPK
floorstand is a testament to the quality and effectiveness of this program.

KELLY O'BRIEN,
Merchandising
Manager
O'Brien manages the
creation and production of POS displays.
Her career is balanced in pragmatism and passion to be relevant and
unique, working alongside admirable
and diverse partners to deliver the
company's goals.
ROBYN PETROSKI, Senior
Merchandising Manager, Shopper
Merchandising Solutions
STEVE ZOELLNER, Director,
Shopper Merchandising Solutions

N

NBC UNIVERSAL
STUDIOS
MARY KHACHIKYAN, Vice
President of Production & Release
Planning

NESTLE USA
THOMAS KOBAYASHI,
Merchandise Manager,
Confections & Snacks
Division
Kobayashi leads strategic management
and development of temporary,
permanent display and special packs
for Nestle Confections. His blend of
creative agency, display supplier and
CPG business management experience enables the company to efficiently grow, defend and maintain
existing distribution, drive awareness
of new items, communicate promos
and exploit last-minute opportunities
that drive incremental sales.

NESTLE PURINA
PETCARE
BILL KAMBOL,
Principal, Display and
Merchandising
Kambol is responsible
for structural design
and shopper marketing
efforts for several brands including
Friskies, Fancy Feast, Pro Plan, Purina
One and Tidy Cats.
GREG NORSWORTHY, Retail
Experience Director, North America
See profile on page 50
PAM VENN, Senior Display &
Merchandising Specialist

NEWELL BRANDS
RENE BRIGNAC, Manager, Visual
Merchandising - Coleman

NIKE INC.
KENNETH EDWARDS, Senior Retail
Brand Manager



Table of Contents for the Digital Edition of Shopper Marketing - February 2018

Contents
Shopper Marketing - February 2018 - Intro
Shopper Marketing - February 2018 - 1
Shopper Marketing - February 2018 - 2
Shopper Marketing - February 2018 - Contents
Shopper Marketing - February 2018 - 4
Shopper Marketing - February 2018 - 5
Shopper Marketing - February 2018 - 6
Shopper Marketing - February 2018 - 7
Shopper Marketing - February 2018 - 8
Shopper Marketing - February 2018 - 9
Shopper Marketing - February 2018 - 10
Shopper Marketing - February 2018 - 11
Shopper Marketing - February 2018 - 12
Shopper Marketing - February 2018 - 13
Shopper Marketing - February 2018 - 14
Shopper Marketing - February 2018 - 15
Shopper Marketing - February 2018 - 16
Shopper Marketing - February 2018 - 17
Shopper Marketing - February 2018 - 18
Shopper Marketing - February 2018 - 19
Shopper Marketing - February 2018 - 20
Shopper Marketing - February 2018 - 21
Shopper Marketing - February 2018 - 22
Shopper Marketing - February 2018 - 23
Shopper Marketing - February 2018 - 24
Shopper Marketing - February 2018 - 25
Shopper Marketing - February 2018 - 26
Shopper Marketing - February 2018 - 27
Shopper Marketing - February 2018 - 28
Shopper Marketing - February 2018 - 29
Shopper Marketing - February 2018 - 30
Shopper Marketing - February 2018 - 31
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Shopper Marketing - February 2018 - 33
Shopper Marketing - February 2018 - 34
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Shopper Marketing - February 2018 - 38
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Shopper Marketing - February 2018 - 40
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Shopper Marketing - February 2018 - 64
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