Shopper Marketing - February 2018 - 47

WHO'S WHO IN MERCHANDISING 47

FEBRUARY 2018 SHOPPER MARKETING

SUSAN LAZARO,
Director, Merchandising
Excellence
Lazaro leads a team
whose purpose is to
turn shoppers into
buyers through the creation of bestin-class science and design-driven
shopper solutions that are irresistible
and easy to execute.
CATHY STEPHENS,
Senior Manager,
Merchandising
Solutions
Stephens is responsible
for the development
and commercialization of innovative merchandising for all Coca-Cola
trademark marketing programs.
These include such programs as
Share a Coke, NCAA Final Four and
holiday.
BRAD WILLIAMS,
Senior Manager
Shopper Marketing,
Merchandising
Williams leads the
development of merchandising solutions for the largestore channel as well as many other
high-priority innovation efforts. He
came to Coca-Cola from The Home
Depot in 2009, where he led visual
merchandising.

COLUMBIA
SPORTSWEAR
MATT KELLY, Senior
Marketing Category
Procurement Manager
Kelly's role is optimizing the portfolio for the
marketing category at
Columbia for the Columbia, Mountain
Hardwear, Prana and Sorel brands.
The goal is alignment of right supplier/right work for creative agencies,
media, digital, PR and retail environments to facilitate the company's
future growth.

CONSTELLATION
BRANDS
ANDI CAREY, Director,
Marketing Activation -
Promotions
Carey and her team
manage the development and execution of
POS displays and collateral for the
wine and spirits portfolios of Constellation Brands, with building brands
by breaking through the clutter as a
top priority, driving innovation and
improving processes for greater efficiency closely following.

COTY
DIMITRI FOUTRES, Vice President,
In-Store End to End Strategy

CRAYOLA
BETH ONDUSH,
Manager,
Merchandising
Ondush's responsibilities include leading the
team development and
execution of in-store merchandising
solutions across accounts and trade
classes.

D

DAS COS.
DEREK LEHMAN,
Director, Channel &
Shopper Marketing
Lehman develops strategic and insight-driven
shopper marketing solutions for the convenience and travel
center channels. His focus is creating
engaging shopper experiences to
ultimately drive conversion on the
path to purchase.

DG YUENGLING
& SON
CHRIS SEIGH, Trade
Marketing Manager
Seigh leads shopper
marketing efforts with
large- and small-format
national accounts driving activation and customization.
His focus is on utilizing actionable
insights to drive merchandising that
influences behavior and demand
across multiple touchpoints at retail.

DURACELL
JOE CERONE, Team Leader,
NA Merchandising

E

EDGEWELL PERSONAL
CARE
NATALIE MALLONE, Senior
Manager, Merchandising & Display,
Wet Shave
See profile on page 48
DAVI TASH, Merchandising &
Display Manager, Suncare

F

FOOT LOCKER
BRIAN LANDMAN, NA Director of
Visual Merchandising, Marketing &
In-Store Experience

G

GARMIN
INTERNATIONAL
RONNIE LAMENDOLA,
Senior Manager,
Retail Marketing
Lamendola oversees innovative merchandising
initiatives at retail, implementing a vision of integrated approaches that blend new technology,
trends and designs for the ultimate
customer experience. He opened the
Garmin store in Miami and assists
retail, marketing and creative teams
at headquarters, throughout the U.S.
and abroad.

GENERAL MILLS
BOB MYERS, Director,
In-Store Design &
Strategic Events
Myers manages a
"concept to consumer"
in-store design team
focused on delivering fully integrated
cohesive display merchandising capabilities in stores for General Mills
brands' in-store merchandising and
category growth initiatives.

GLAXOSMITHKLINE

H

HEINEKEN USA
SUSAN MASTROGIACOMO,
Category Development, Central
Strategy and Distributor Manager

HERSHEY
SCOTT DUNKLEY,
Director, Merchandising
Center of Excellence
Dunkley's team defines
and executes Hershey's
merchandising strategy across permanent secondary
displays, pre-packed units, and retail
carry-in POS. Using data-driven analytics, shopper insights and impactful
experience, the team drives conversion for Hershey's iconic brands.
MIKE KAUTZ, Manager,
Merchandising - Innovation/Dollar/
Club
TIFFANY PIEJA,
Merchandising
Manager, Walmart
As a member of Hershey's Merchandising
Center of Excellence
team, Pieja leads the design and development of innovative merchandising solutions for Walmart.

MARGHERITA FARRELL,
Manager Displays/
Special Packs -
Sales Operations
Farrell manages the development, production
and execution of GSK OTC promotional displays. She has more than 30
years of experience at Bristol-Myers
Squibb, Novartis and GSK. She works
closely with supply planning, demand
planning, customer strategy, brand,
marketing, sales, master data and
customer service, specializing in ontime delivery to retail.

RICK PRICE,
Senior Manager,
Merchandising
Center of Excellence
Permanent Team
Price leads the Merchandising Center of Excellence team,
which leverages shopper insights to
develop and execute high-impact
brand experiences and display spectaculars to create fun, convenient and
immersive shopper experiences that
increase shopper/trip conversion and
build bigger baskets for large- and
small-format retailers.

JOHN HANKINS,
Senior Sales
Operations Manager
Hankins has more than
30 years of CPG experience with Kraft, Starkist
and GlaxoSmithKline. He currently
leads the strategy and development
of GSK's in-store visual merchandising. A recent highlight was the successful Flonase Sensimist RX to OTC
switch in 2017.

FRANK SHEEHE, Global Retail &
Merchandise Manager

GOPRO
GABRIEL MENDEZ,
Head of Global
Retail Solutions
Mendez has global responsibility for all retail
execution, P-O-P, storein-store, retail services and visual
merchandising efforts.

THOMAS SZELTNER,
Senior Manager,
National
Merchandising
Szeltner is part of a
team that designs temporary displays that create stopping
power to enable quick sell-through of
Hershey's preferred brands across all
classes of trade.

HUNTER DOUGLAS
MAUREEN MARRONE,
Director,
Visual Merchandising
Marrone is responsible
for developing customized in-store merchandising programs to help Hunter
Douglas retailers create a more
professional selling environment. She
recently developed and installed a
full, in-store merchandising concept
that set a new standard for selling
window coverings.



Table of Contents for the Digital Edition of Shopper Marketing - February 2018

Contents
Shopper Marketing - February 2018 - Intro
Shopper Marketing - February 2018 - 1
Shopper Marketing - February 2018 - 2
Shopper Marketing - February 2018 - Contents
Shopper Marketing - February 2018 - 4
Shopper Marketing - February 2018 - 5
Shopper Marketing - February 2018 - 6
Shopper Marketing - February 2018 - 7
Shopper Marketing - February 2018 - 8
Shopper Marketing - February 2018 - 9
Shopper Marketing - February 2018 - 10
Shopper Marketing - February 2018 - 11
Shopper Marketing - February 2018 - 12
Shopper Marketing - February 2018 - 13
Shopper Marketing - February 2018 - 14
Shopper Marketing - February 2018 - 15
Shopper Marketing - February 2018 - 16
Shopper Marketing - February 2018 - 17
Shopper Marketing - February 2018 - 18
Shopper Marketing - February 2018 - 19
Shopper Marketing - February 2018 - 20
Shopper Marketing - February 2018 - 21
Shopper Marketing - February 2018 - 22
Shopper Marketing - February 2018 - 23
Shopper Marketing - February 2018 - 24
Shopper Marketing - February 2018 - 25
Shopper Marketing - February 2018 - 26
Shopper Marketing - February 2018 - 27
Shopper Marketing - February 2018 - 28
Shopper Marketing - February 2018 - 29
Shopper Marketing - February 2018 - 30
Shopper Marketing - February 2018 - 31
Shopper Marketing - February 2018 - 32
Shopper Marketing - February 2018 - 33
Shopper Marketing - February 2018 - 34
Shopper Marketing - February 2018 - 35
Shopper Marketing - February 2018 - 36
Shopper Marketing - February 2018 - 37
Shopper Marketing - February 2018 - 38
Shopper Marketing - February 2018 - 39
Shopper Marketing - February 2018 - 40
Shopper Marketing - February 2018 - 41
Shopper Marketing - February 2018 - 42
Shopper Marketing - February 2018 - 43
Shopper Marketing - February 2018 - 44
Shopper Marketing - February 2018 - 45
Shopper Marketing - February 2018 - 46
Shopper Marketing - February 2018 - 47
Shopper Marketing - February 2018 - 48
Shopper Marketing - February 2018 - 49
Shopper Marketing - February 2018 - 50
Shopper Marketing - February 2018 - 51
Shopper Marketing - February 2018 - 52
Shopper Marketing - February 2018 - 53
Shopper Marketing - February 2018 - 54
Shopper Marketing - February 2018 - 55
Shopper Marketing - February 2018 - 56
Shopper Marketing - February 2018 - 57
Shopper Marketing - February 2018 - 58
Shopper Marketing - February 2018 - 59
Shopper Marketing - February 2018 - 60
Shopper Marketing - February 2018 - 61
Shopper Marketing - February 2018 - 62
Shopper Marketing - February 2018 - 63
Shopper Marketing - February 2018 - 64
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