Shopper Marketing - February 2018 - 16

16 WHO'S WHO IN MERCHANDISING

ICON KEY
Institute member

7-ELEVEN
FAREED SIDDIQUI, Senior Director,
Field Merchandising

A

ACCO BRANDS
GARY LAZICKI,
Merchandising
Channel Manager
Lazicki builds the strategic insight for shopper destination and
promotional programs for leading
office and school product portfolios.
Development is focused on customer,
brand and vendor collaboration to
align sales programs to achieve financial and tactical activation.

ACE HARDWARE
LORNE COHEN,
Category Manager -
International
Cohen develops, leads
and executes the organization's international
category management strategies
across its retailers outside of the
United States. Ace International has
more than 675 stores in 60 countries
around the globe.

ACH FOOD COS.
PAUL REARICK, Research
Development Packaging Engineer

ADVANCE AUTO PARTS
MIKE PLUM, Director,
Omnichannel Customer
Experience
Plum leads a crossfunctional team that
focuses on best-in-class
product presentation, showroom layout and digital touchpoint strategic
development to deliver an exciting,
engaging and innovative omnichannel customer experience.

AHOLD DELHAIZE
LUCIA BROWER, Vice President,
Store Format
TONYA HERRING,
Senior Vice President,
Non-Perishable
Merchandising
With more than 25
years' experience,
Herring leads the non-perishable
merchandising team for Ahold's retail brands. She manages multiple
portfolios, including edible grocery,
frozen, dairy and fuel. In 2018, she
will lead the Giant Landover merchandising organization as SVP/chief
merchant, managing all aspects of
merchandising for the Giant Landover banner.
MELISSA HUGHES, Director,
Format Innovation

SHOPPER MARKETING FEBRUARY 2018

AMAZON.COM

BEST BUY

DAVID GILMAN, Senior Product
Manager, Customer Shopping
Experience

CHRIS BRANDEWIE,
Director of Store
Design
Brandewie leads the
creative design team
focusing on store layout, architecture, displays and fixturing. He is also responsible for the development of new store concepts as
well as the refresh of existing stores.

ASICS AMERICA
CASEY NOLTER, Director of Retail,
Americas

AVERY PRODUCTS
KIMBERLY TRUE,
Director, Sales
Merchandising &
Content
True leads strategy
for in-store presence,
trade shows, sales communications
and customer content. She recently
launched a reseller portal for dealers
to have 24/7 access of online marketing tools and promotional content.

B

BACARDI & CO.
EDDIE PINEIRO, Director,
Marketing Materials

BARILLA AMERICA
CHARLIE DIGREGORIO,
Packaging Engineer
DiGregorio specializes
in packaging design
and innovation and instore marketing at
Barilla. He led the packaging development for the company's new "Ready
Pasta" and was recently awarded the
2017 "Rising Star in Innovation" from
Brand Experience magazine for his
work on Barilla Pesto Sauce.

BAYER
HEALTHCARE
PETER DAVIDSON, Senior Manager,
Visual Merchandising
MICHELE SMITH, Senior Manager,
Visual Merchandising
Smith is responsible for the design
and development of innovative instore merchandising solutions and
secondary display vehicles for food,
drug, mass and club accounts across
multiple brand categories.

BEIERSDORF
SHEILA STROH,
Senior Manager,
U.S. Promotions
Stroh's mission is to
lead the development
of best-in-class retailer
and brand in-store activation for
Beiersdorf brands. She has a passion
for guiding its teams to collaborative,
creative and efficient solutions to
drive brand and retail share.

BLUE BUFFALO

RANDI SLUSKY,
In-Store Merchandising
Team Lead
Slusky leads the development and implementation of in-store
merchandising for the company,
with a focus on the Pepperidge Farm
brands. Using key insights to elevate
the Campbell brand experience for
the consumer, she brings innovative
solutions to market that increase incremental placement and drive sales.

CRAIG STANKEVICH, Senior
Director, Channel Marketing

CENTRAL GARDEN
& PET

BOSE CORP.

ROGER MOSSHART, Vice President,
Retail Sales & Service

ERIC GREEN, Global Display
Category Manager

BOSTON BEER
SCOTT WATTERS, Senior Director,
Creative Services

BURT'S BEES
JEFF CECCARELLI,
Team Leader -
Category Advisory
Services and
International Sales
Planning
Ceccarelli is responsible for category
management across all Burt's Bees
categories within the high growth
natural beauty care segment, in both
the U.S. and around the globe.
THERESA CHAMPAIGNE,
Shopper Marketing
Manager
Champaigne is responsible for partnering with
the company's retailers
to develop marketing tactics that
leverage key insights to influence the
shopper to purchase at the point of
decide.

C

CAMPBELL SOUP/
PEPPERIDGE FARM
JUSTIN CERRITELLI,
Team Lead, Sales
Execution
Cerritelli provides
cross-functional leadership to five core teams
- sales AOP planning, retail execution, sales communications, display
management and trade analytics.
CHRIS COGAN, Senior Manager,
Retail Execution & Merchandising
LEIGH PALUMBO, Manager - Sales
Operations, In-Store Merchandising
JEFFREY SEIGEL,
Senior Manager -
In-Store Merchandising
and Visibility
Seigel manages the
in-store merchandising efforts for many of the Campbell
brands.

CHURCH & DWIGHT
AISHA RICHMOND,
Display Fulfillment
Specialist II
Richmond's current
responsibilities include
developing, planning,
managing, sourcing and executing
programs for display production and
fulfillment activities. She initiates
improvement opportunities and supports internal cross-functional teams.

CLOROX
TIM ROBERTS, National Retail
Operations Manager

COCA-COLA
KARYN FROSETH,
Group Director,
CCNA Shopper Science
& Design
Froseth has held various sales and marketing roles with The Quaker Oats Co.,
The Coca-Cola Co., Novartis and Arc
Worldwide. She joined Coca-Cola in
1999 and currently leads the shopper science and design team within
Coca-Cola North America's shopper
marketing organization. She and her
team are focused on shopper merchandising innovation, shopper capabilities and digital shopper marketing.
RON HUGHES, Senior
Manager Shopper
Strategy and Innovation,
Shopper Marketing and
Merchandising Center
of Excellence
Hughes is responsible for identifying
shopper path to purchase innovation
and shopper experience opportunities and developing a multi-year
pipeline of innovative in-outlet solutions that incorporate the latest
sensory tools and span over pre-,
during and post-shop. He has led
longer-term holistic shopper experience innovation across multiple retail
channels, while growing strategies
at retail, mining and applying shopper insights, and collaborating with
brand marketing and sales teams to
commercialize channel and shopper
marketing solutions.


http://www.AMAZON.COM

Table of Contents for the Digital Edition of Shopper Marketing - February 2018

Contents
Shopper Marketing - February 2018 - Intro
Shopper Marketing - February 2018 - 1
Shopper Marketing - February 2018 - 2
Shopper Marketing - February 2018 - Contents
Shopper Marketing - February 2018 - 4
Shopper Marketing - February 2018 - 5
Shopper Marketing - February 2018 - 6
Shopper Marketing - February 2018 - 7
Shopper Marketing - February 2018 - 8
Shopper Marketing - February 2018 - 9
Shopper Marketing - February 2018 - 10
Shopper Marketing - February 2018 - 11
Shopper Marketing - February 2018 - 12
Shopper Marketing - February 2018 - 13
Shopper Marketing - February 2018 - 14
Shopper Marketing - February 2018 - 15
Shopper Marketing - February 2018 - 16
Shopper Marketing - February 2018 - 17
Shopper Marketing - February 2018 - 18
Shopper Marketing - February 2018 - 19
Shopper Marketing - February 2018 - 20
Shopper Marketing - February 2018 - 21
Shopper Marketing - February 2018 - 22
Shopper Marketing - February 2018 - 23
Shopper Marketing - February 2018 - 24
Shopper Marketing - February 2018 - 25
Shopper Marketing - February 2018 - 26
Shopper Marketing - February 2018 - 27
Shopper Marketing - February 2018 - 28
Shopper Marketing - February 2018 - 29
Shopper Marketing - February 2018 - 30
Shopper Marketing - February 2018 - 31
Shopper Marketing - February 2018 - 32
Shopper Marketing - February 2018 - 33
Shopper Marketing - February 2018 - 34
Shopper Marketing - February 2018 - 35
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Shopper Marketing - February 2018 - 37
Shopper Marketing - February 2018 - 38
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Shopper Marketing - February 2018 - 63
Shopper Marketing - February 2018 - 64
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