Shopper Marketing - February 2018 - 1

Vol. 31, No. 2 * February 2018

P2PI Announces 2018
Hall of Fame Class

CHICAGO - Three industry leaders have
been selected for induction into the Path to
Purchase Institute/Shopper Marketing Hall
of Fame in 2018. They are:
■ Karen Sales, VP of
Digital Partnerships &
Shopper Marketing, Albertsons Cos.
■ Matt Pierre, Director of
E-Commerce, General
Mills
■ Jamie Sohosky, VP,
Marketing, Customer
Experience, Walmart
U.S.
The 25th annual induction ceremony will be held
in conjunction with the
Shopper Marketing Effie
Celebration on Tuesday,
March 13, in Schaumburg
(Chicago), Illinois. Both
events are part of the Path
to Purchase Summit. For more information,
visit Path2PurchaseSummit.com.
Shopper Marketing will profile the honorees in its March (Sales), April (Pierre) and
SM
May (Sohosky) issues.

ZERO-BASED
BUDGETING
Page 12
PAGE 14

WHO'S WHO
in Merchandising

PAGE 52

ACTIVATION GALLERY

Holiday Review

Page 58

SM1802_C1_006_011programs.indd 1

So-Lo-Mo
Central

Page 54

1/17/18 9:35 AM


http://p2pi.org http://www.Path2PurchaseSummit.com

Table of Contents for the Digital Edition of Shopper Marketing - February 2018

Contents
Shopper Marketing - February 2018 - Intro
Shopper Marketing - February 2018 - 1
Shopper Marketing - February 2018 - 2
Shopper Marketing - February 2018 - Contents
Shopper Marketing - February 2018 - 4
Shopper Marketing - February 2018 - 5
Shopper Marketing - February 2018 - 6
Shopper Marketing - February 2018 - 7
Shopper Marketing - February 2018 - 8
Shopper Marketing - February 2018 - 9
Shopper Marketing - February 2018 - 10
Shopper Marketing - February 2018 - 11
Shopper Marketing - February 2018 - 12
Shopper Marketing - February 2018 - 13
Shopper Marketing - February 2018 - 14
Shopper Marketing - February 2018 - 15
Shopper Marketing - February 2018 - 16
Shopper Marketing - February 2018 - 17
Shopper Marketing - February 2018 - 18
Shopper Marketing - February 2018 - 19
Shopper Marketing - February 2018 - 20
Shopper Marketing - February 2018 - 21
Shopper Marketing - February 2018 - 22
Shopper Marketing - February 2018 - 23
Shopper Marketing - February 2018 - 24
Shopper Marketing - February 2018 - 25
Shopper Marketing - February 2018 - 26
Shopper Marketing - February 2018 - 27
Shopper Marketing - February 2018 - 28
Shopper Marketing - February 2018 - 29
Shopper Marketing - February 2018 - 30
Shopper Marketing - February 2018 - 31
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Shopper Marketing - February 2018 - 33
Shopper Marketing - February 2018 - 34
Shopper Marketing - February 2018 - 35
Shopper Marketing - February 2018 - 36
Shopper Marketing - February 2018 - 37
Shopper Marketing - February 2018 - 38
Shopper Marketing - February 2018 - 39
Shopper Marketing - February 2018 - 40
Shopper Marketing - February 2018 - 41
Shopper Marketing - February 2018 - 42
Shopper Marketing - February 2018 - 43
Shopper Marketing - February 2018 - 44
Shopper Marketing - February 2018 - 45
Shopper Marketing - February 2018 - 46
Shopper Marketing - February 2018 - 47
Shopper Marketing - February 2018 - 48
Shopper Marketing - February 2018 - 49
Shopper Marketing - February 2018 - 50
Shopper Marketing - February 2018 - 51
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Shopper Marketing - February 2018 - 53
Shopper Marketing - February 2018 - 54
Shopper Marketing - February 2018 - 55
Shopper Marketing - February 2018 - 56
Shopper Marketing - February 2018 - 57
Shopper Marketing - February 2018 - 58
Shopper Marketing - February 2018 - 59
Shopper Marketing - February 2018 - 60
Shopper Marketing - February 2018 - 61
Shopper Marketing - February 2018 - 62
Shopper Marketing - February 2018 - 63
Shopper Marketing - February 2018 - 64
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