Shopper Marketing - January 2018 - 67

ACTIVATION GALLERY | HALLOWEEN REVIEW 67

JANUARY 2018 SHOPPER MARKETING

At Acme

Dr Pepper Snapple Group stocked Sunkist,
Canada Dry and 7-Up SKUs on a display
meant to resemble an orange cyclops with
large, sharp teeth at Albertsons Cos.' Acme.

At Sam's Club

Multi-brand pallet displays at Sam's Club for both Hershey Co. and Mars Inc.
used Halloween characters to stand out from other pallets near store entrances.

At Walmart

Hershey Co. and Mars Inc. vied for prime
positioning in Walmart's Action Alley in advance
of Halloween, both commanding pallet trains
piled high with seasonal case stacks (sometimes
from both manufacturers) that were topped
with a variety of spectacular headers and augmented with pallet displays and standees.



Table of Contents for the Digital Edition of Shopper Marketing - January 2018

Contents
Shopper Marketing - January 2018 - 1
Shopper Marketing - January 2018 - 2
Shopper Marketing - January 2018 - Contents
Shopper Marketing - January 2018 - 4
Shopper Marketing - January 2018 - 5
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