Shopper Marketing - January 2018 - 65

SO-LO-MO CENTRAL 65

JANUARY 2018 SHOPPER MARKETING

LOCAL

Benefitting
shoppers

Swedish indoor positioning company Senion recently
in malls.
installed its StepInside IPS platform into one of the
largest malls in the world in Dubai and now adds Mall
of America (Bloomington, Minnesota) to its list of clients. The
platform powers the location-based communication inside the
Mall of America's mobile app, which includes live navigation for
shoppers to stores, attractions and restaurants in the mall, which
totals more than 5 million square feet. The app and platform go
beyond getting a shopper to the store and can connect shoppers with a digital concierge who can recommend stores to
visit as well as reserve seats at restaurants. The mall has a family
theme park, aquarium, zip line, miniature golf and hotels, too.

Experience it
at DSW.

A new omnichannel mission is underway at DSW that the shoe warehouse is calling "music for your feet" - referring to a more expressive,
personal experience inside stores. The company recently promoted the
idea through popup events and by tying into a concert series, but big changes are to
come. In addition to changes including a new kid's section and redesigned physical stores that will have futuristic-looking pallets and flexible roller conveyors, the
mission incorporates a more "omni" focus, where the store will mimic the experience
online and provide more tech interaction.
The new store look is being tested in a location just outside of Columbus, Ohio, with
the goal to expand throughout 2018, starting with Las Vegas in the spring. A new loyalty
program will join the mission, and store staff will be armed with tablets using a proprietary technology from DSW that helps them communicate with shoppers on a personalized level. The technology communicates with a shopper's mobile phone and DSW app,
enabling that staffer to provide personalized offers or guide the shopper based on that
shopper's purchase history or wish lists. A hip and inspirational video on YouTube touts
the new mission and teases virtual reality shopping and mobile shopping in-store.

Convenient

Amazon
In another example of Amazon teaming up with brick-and-mortar, the
Cash.
online behemoth has tapped 7-Eleven and its nearly 8,000 stores as a
servicer of Amazon Cash. It's a new way for shoppers who don't like to
use a credit card online (but trust a physical store) to pay when buying on Amazon.
com. How it works is an Amazon shopper brings her personalized Amazon bar code
to checkout at 7-Eleven (she can print out the Amazon Cash bar code or show it to a
cashier from her mobile device) and pay the amount of money she wants to load into
her Amazon account. She can add between $15 and $500 at the store. That "Amazon Cash" appears in the account when the cashier makes the fee-less transaction.
7-Eleven has already worked with Amazon as a location for delivery lockers, and the
convenience chain sells prepaid Amazon gift cards. The get for 7-Eleven is foot traffic. CVS/pharmacy and GameStop are also featured merchants for Amazon Cash.


http://amazon.com http://amazon.com http://www.containergraphics.net

Table of Contents for the Digital Edition of Shopper Marketing - January 2018

Contents
Shopper Marketing - January 2018 - 1
Shopper Marketing - January 2018 - 2
Shopper Marketing - January 2018 - Contents
Shopper Marketing - January 2018 - 4
Shopper Marketing - January 2018 - 5
Shopper Marketing - January 2018 - 6
Shopper Marketing - January 2018 - 7
Shopper Marketing - January 2018 - 8
Shopper Marketing - January 2018 - 9
Shopper Marketing - January 2018 - 10
Shopper Marketing - January 2018 - 11
Shopper Marketing - January 2018 - 12
Shopper Marketing - January 2018 - 13
Shopper Marketing - January 2018 - 14
Shopper Marketing - January 2018 - 15
Shopper Marketing - January 2018 - 16
Shopper Marketing - January 2018 - 17
Shopper Marketing - January 2018 - 18
Shopper Marketing - January 2018 - 19
Shopper Marketing - January 2018 - 20
Shopper Marketing - January 2018 - 21
Shopper Marketing - January 2018 - 22
Shopper Marketing - January 2018 - 23
Shopper Marketing - January 2018 - 24
Shopper Marketing - January 2018 - 25
Shopper Marketing - January 2018 - 26
Shopper Marketing - January 2018 - 27
Shopper Marketing - January 2018 - 28
Shopper Marketing - January 2018 - 29
Shopper Marketing - January 2018 - 30
Shopper Marketing - January 2018 - 31
Shopper Marketing - January 2018 - 32
Shopper Marketing - January 2018 - 33
Shopper Marketing - January 2018 - 34
Shopper Marketing - January 2018 - 35
Shopper Marketing - January 2018 - 36
Shopper Marketing - January 2018 - 37
Shopper Marketing - January 2018 - 38
Shopper Marketing - January 2018 - 39
Shopper Marketing - January 2018 - 40
Shopper Marketing - January 2018 - 41
Shopper Marketing - January 2018 - 42
Shopper Marketing - January 2018 - 43
Shopper Marketing - January 2018 - 44
Shopper Marketing - January 2018 - 45
Shopper Marketing - January 2018 - 46
Shopper Marketing - January 2018 - 47
Shopper Marketing - January 2018 - 48
Shopper Marketing - January 2018 - 49
Shopper Marketing - January 2018 - 50
Shopper Marketing - January 2018 - 51
Shopper Marketing - January 2018 - 52
Shopper Marketing - January 2018 - 53
Shopper Marketing - January 2018 - 54
Shopper Marketing - January 2018 - 55
Shopper Marketing - January 2018 - 56
Shopper Marketing - January 2018 - 57
Shopper Marketing - January 2018 - 58
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Shopper Marketing - January 2018 - 60
Shopper Marketing - January 2018 - 61
Shopper Marketing - January 2018 - 62
Shopper Marketing - January 2018 - 63
Shopper Marketing - January 2018 - 64
Shopper Marketing - January 2018 - 65
Shopper Marketing - January 2018 - 66
Shopper Marketing - January 2018 - 67
Shopper Marketing - January 2018 - 68
Shopper Marketing - January 2018 - 69
Shopper Marketing - January 2018 - 70
Shopper Marketing - January 2018 - 71
Shopper Marketing - January 2018 - 72
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