Shopper Marketing - January 2018 - 64

64 SO-LO-MO CENTRAL

MOBILE

SHOPPER MARKETING JANUARY 2018
Sharing
money
via mobile.

Aldi teamed with PayPal's
Venmo, a mobile app that
enables users to send money
to each other or to family and
friends, for a Thanksgiving
promotion that donated money
to Feeding America. Venmo created a custom emoji - a "Turkey
Hand Friendsgiving" emoji - to
share with messages when
sharing money. For every time
someone used the emoji, Aldi
donated 10 meals to Feeding
America. The retailer had a goal
of reaching 1 million meals.

Los Angeles-based grocer Ralphs, a
On-demand
subsidiary of Kroger with 191 stores,
delivery.
announced that it is partnering with Instacart in 38 Southern California stores,
including in San Diego, Los Angeles and
Pasadena. The on-demand delivery service with
Instacart is a second way Ralphs is now using delivery. In two L.A. stores, Ralphs uses Kroger's ClickList
service, which gives shoppers options to click-andcollect at those locations or have them deliver.

R E TA I L
PROMO
GUIDE
Featuring detailed promotional calendars
and seasonal data for top retailers

A Supplement To:

In Collaboration With:

App Now Available!
Available for download on your mobile device in iTunes and
Google Play stores. Search for 'Shopper Marketing magazine.'

QSR
loyalty
app.

Quick-service restaurant
Fazoli's has launched its first
loyalty-based mobile app, enabling users to earn points that translate
into discounts on future orders. The app
also carries features for users to make
pickup orders and pay. By having an
app, Fazoli's will have access to data that
enables them to send users personalized
offers. The app will later add functionality
such as buying gift cards. To welcome the
new app, consumers who downloaded it
receive a free baked spaghetti order.



Table of Contents for the Digital Edition of Shopper Marketing - January 2018

Contents
Shopper Marketing - January 2018 - 1
Shopper Marketing - January 2018 - 2
Shopper Marketing - January 2018 - Contents
Shopper Marketing - January 2018 - 4
Shopper Marketing - January 2018 - 5
Shopper Marketing - January 2018 - 6
Shopper Marketing - January 2018 - 7
Shopper Marketing - January 2018 - 8
Shopper Marketing - January 2018 - 9
Shopper Marketing - January 2018 - 10
Shopper Marketing - January 2018 - 11
Shopper Marketing - January 2018 - 12
Shopper Marketing - January 2018 - 13
Shopper Marketing - January 2018 - 14
Shopper Marketing - January 2018 - 15
Shopper Marketing - January 2018 - 16
Shopper Marketing - January 2018 - 17
Shopper Marketing - January 2018 - 18
Shopper Marketing - January 2018 - 19
Shopper Marketing - January 2018 - 20
Shopper Marketing - January 2018 - 21
Shopper Marketing - January 2018 - 22
Shopper Marketing - January 2018 - 23
Shopper Marketing - January 2018 - 24
Shopper Marketing - January 2018 - 25
Shopper Marketing - January 2018 - 26
Shopper Marketing - January 2018 - 27
Shopper Marketing - January 2018 - 28
Shopper Marketing - January 2018 - 29
Shopper Marketing - January 2018 - 30
Shopper Marketing - January 2018 - 31
Shopper Marketing - January 2018 - 32
Shopper Marketing - January 2018 - 33
Shopper Marketing - January 2018 - 34
Shopper Marketing - January 2018 - 35
Shopper Marketing - January 2018 - 36
Shopper Marketing - January 2018 - 37
Shopper Marketing - January 2018 - 38
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Shopper Marketing - January 2018 - 40
Shopper Marketing - January 2018 - 41
Shopper Marketing - January 2018 - 42
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Shopper Marketing - January 2018 - 63
Shopper Marketing - January 2018 - 64
Shopper Marketing - January 2018 - 65
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Shopper Marketing - January 2018 - 67
Shopper Marketing - January 2018 - 68
Shopper Marketing - January 2018 - 69
Shopper Marketing - January 2018 - 70
Shopper Marketing - January 2018 - 71
Shopper Marketing - January 2018 - 72
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