Shopper Marketing - January 2018 - 50

The Guide to Digital Shopper Marketing * 2018

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VERVE.COM

EMBRACING MOVEMENT SCIENCE™ TO DRIVE PATH TO PURCHASE
Watch where people go, habitually, over time, and you gain a detailed understanding of who they are and what moves them. The many
signals generated by a consumer's mobile device, directly sourced and meticulously analyzed, are superlative predictors of human behavior
and can be used to shape not just targeting but the messaging and creative end-user experiences that convert likely shoppers and drive them
to make a purchase in retail partners' locations. Beacons additionally provide an unprecedented end-to-end view of the customer journey -
from initial ad exposure to in-store and in-aisle shopping. It's something Verve calls Movement Science, and we use it to produce mobile
marketing experiences that drive engagement, action, and sales, both online and in the brick and mortar world.

HELPING BRANDS SUCCEED

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

MAJOR CLIENTS

Verve™ is a location-based mobile marketing platform
that connects advertisers with consumers to deliver
successful business outcomes. The company's
proprietary location intelligence, patented technology,
premium mobile inventory, and analytics capabilities
empower marketers to reach and engage consumers
with compelling mobile advertising experiences.

* A complete location-powered mobile marketing
platform accessible via self or managed service

* McDonald's

* Macy's

* Premium in-app publisher inventory

* Unilever

* Walgreens

* PepsiCo

* Dunkin' Donuts

* Ford

* Universal Pictures

* Best Buy

* Sony Pictures

EXPERTISE

* Beacons hardware and software provide an
unprecedented view of the customer journey

In a world where up to 80% of exchange data is
inaccurate, Verve's methodology cuts through the
clutter to find the cleanest, most accurate signals
possible - from direct integrations - then uses them
to inspire consumers to action that drive sales.

* First-party location data sets to inform robust
audiences with reach and scale
* Full range of mobile creative experiences,
including rich-media and video

* Campaign analytics and dashboard highlight
attribution, location-data visualization, and instore insights

Tom Kenney, CEO
Kevin Arrix, CRO
Julie Bernard, CMO

CONTACT

INDUSTRIES SERVED
* Consumer Packaged
Goods

* Auto

* Retail

* Travel and Hospitality

* Quick Serve Restaurants

KEY EXECUTIVES

* Entertainment

Kevin Arrix, CRO
kevin.arrix@verve.com


http://www.VERVE.COM

Table of Contents for the Digital Edition of Shopper Marketing - January 2018

Contents
Shopper Marketing - January 2018 - 1
Shopper Marketing - January 2018 - 2
Shopper Marketing - January 2018 - Contents
Shopper Marketing - January 2018 - 4
Shopper Marketing - January 2018 - 5
Shopper Marketing - January 2018 - 6
Shopper Marketing - January 2018 - 7
Shopper Marketing - January 2018 - 8
Shopper Marketing - January 2018 - 9
Shopper Marketing - January 2018 - 10
Shopper Marketing - January 2018 - 11
Shopper Marketing - January 2018 - 12
Shopper Marketing - January 2018 - 13
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Shopper Marketing - January 2018 - 16
Shopper Marketing - January 2018 - 17
Shopper Marketing - January 2018 - 18
Shopper Marketing - January 2018 - 19
Shopper Marketing - January 2018 - 20
Shopper Marketing - January 2018 - 21
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Shopper Marketing - January 2018 - 25
Shopper Marketing - January 2018 - 26
Shopper Marketing - January 2018 - 27
Shopper Marketing - January 2018 - 28
Shopper Marketing - January 2018 - 29
Shopper Marketing - January 2018 - 30
Shopper Marketing - January 2018 - 31
Shopper Marketing - January 2018 - 32
Shopper Marketing - January 2018 - 33
Shopper Marketing - January 2018 - 34
Shopper Marketing - January 2018 - 35
Shopper Marketing - January 2018 - 36
Shopper Marketing - January 2018 - 37
Shopper Marketing - January 2018 - 38
Shopper Marketing - January 2018 - 39
Shopper Marketing - January 2018 - 40
Shopper Marketing - January 2018 - 41
Shopper Marketing - January 2018 - 42
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Shopper Marketing - January 2018 - 50
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Shopper Marketing - January 2018 - 72
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201903
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
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https://www.nxtbook.com/nxtbooks/ptp/sm_201405
https://www.nxtbook.com/nxtbooks/ptp/sm_201404
https://www.nxtbook.com/nxtbooks/ptp/sm_201403
https://www.nxtbook.com/nxtbooks/ptp/sm_201402
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https://www.nxtbook.com/nxtbooks/ptp/sm_201312
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https://www.nxtbookmedia.com