Shopper Marketing - January 2018 - 40

The Guide to Digital Shopper Marketing * 2018

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PROMOTIONPOD.COM

A PERFECT (IMAGINARY) WORLD
In a perfect world, customers would line up outside your factory doors with cash in hand, ready to buy, at market
rate, with no advertising expense incurred. The world is not perfect; marketing dollars must be spent to reach
consumers, convert them, and get the sale.
While consumers may not be physically lined up outside your factory doors, they are lined up in the digital world
peeking through your digital windows. Consumers are scouring social networks, web-sites, blogs, and message
boards to learn about your products and your company. Consumers desire direct and personal communications with
their favorite brands. Invite consumers to your digital properties and begin a conversation.
Consumers want to get to know you, and in turn, they may let you get to know them. Consumers want to hear from
you, the producer, directly; and they want to hear your story, learn why you do what you do, and how you address
issues that are important to them. Building authenticity and trust happens over time. As trust builds between you
and your consumer, loyalty will also build. Building your own interested, engaged, and ultimately loyal customer
base is the best (and arguably the only) way to truly control your own sales pipeline.
While building substantial marketing pipelines won't happen overnight, it is important to start now and begin getting consumers lined up at your digital
doors. You can build out marketing communications, collecting customer data along the way. Not only does it take time, it takes incentives. Consumers
will engage with you, and may become loyal over time, but you need to provide valuable content and incentives (coupons/rebates) along the journey.
Build towards generating a substantial and sustainable marketing pipeline with direct-to-consumer relationships and then leverage those with personal
marketing communications through email, text, web, and social channels. PromotionPod builds powerful digital coupon programs that enable brands to
build substantial direct-to-consumer marketing communication pipelines enriched with personalized digital coupons and offers.

OUR BELIEFS

WHAT MAKES US DIFFERENT

The one that controls the direct-to-customer relationship will win. The more
communication you can control, the more influence you can exhibit throughout
the sales cycle, and move your consumers along the path towards loyalty.

Transparency & Control. We hand over the keys and give brands
full transparency into each campaign. Our system becomes
your system. With PromotionPod you have the power to
manage and control your own private marketing programs. The
PromotionPod dashboard provides real-time data on all events
as they occur during the campaign. We track and display all of
your events right in your own dashboard. You see all events,
just as we do. Brands get up-to-the-second data and analytics
for decision making on-the-fly. You can even view all of these
same events through your own 3rd party platforms like, Google
Analytics, Google Tag Manager, and tracking pixels. Complete
Transparency. The customer data you collect goes directly into
your account or can be sent via API to your CRM or ESP.

We believe the two most integral parts of building successful long-term digital
marketing campaigns are the ability to collect and maintain customer data
(customer profile-building), and periodic marketing communications laced with
personalized offers. PromotionPod gives the power and control to the CPG
brand by providing an enterprise-level digital coupon platform that supports
marketing campaigns for hundreds of the world's best CPG brands.

OUR CAPABILITIES
We give CPG brands the ability to tell their own story privately to each
interested consumer through customized digital coupon programs. These
programs are designed to attract and incentivize consumers to listen and engage.
PromotionPod provides CPG brands and shopper marketing agencies a powerful
toolkit to run digital manufacturer's coupon programs placed on brand websites,
social networks, paid media, and emailed newsletters. PromotionPod provides
great solutions for the delivery of secured digital coupon offers used for new
product launches, customer service coupons, and custom-built campaigns.

PromotionPod is built on the belief that CPG brands should
have the ability to manage and control their own customer
data-building efforts through personalized marketing
communications using digital incentives. CPG brands who build
their own direct-to-consumer relationships utilizing their owned,
paid, and earned sites, will gain more power to drive sales across
channels, and build the lifetime value of each customer.

AT-A-GLANCE
WHO WE ARE

PromotionPod provides custom digital coupon programs
for hundreds of the best CPG brands and shopper
marketing agencies in the US and Canada. Brands can
build a direct-to-consumer marketing channel using
owned web properties, social networks, and media with
digital offers powered by PromotionPod.

EXPERTISE

PromotionPod helps CPG brands build direct-to-consumer
marketing pipelines using digital offers as incentives. Brands
who build direct marketing communication avenues directly
with consumers will gain rich customer data, analytics, and
will control more of the sales cycle. Build customer profiles,
integrate with CRM systems, and build your own consumerdirect marketing pipeline.

PRODUCTS & SERVICES

INDUSTRIES SERVED

* Digital Coupon programs for Social Networks

* CPG Brands FMCG/SMCG

* Digital Coupon programs for Owned Websites

* Organic CPG Brands

* Digital Coupon programs for Paid Media

* Shopper Marketing Agencies

* Digital Coupon programs for Newsletters/Email

* Foodservice

* Customer Data collection/analytics for CRM

* Grocery Retail

* Customer response data and profile building

CONTACT
Luke Niemela, CMO
luke@promotionpod.com
864.423.0415


http://www.PROMOTIONPOD.COM

Table of Contents for the Digital Edition of Shopper Marketing - January 2018

Contents
Shopper Marketing - January 2018 - 1
Shopper Marketing - January 2018 - 2
Shopper Marketing - January 2018 - Contents
Shopper Marketing - January 2018 - 4
Shopper Marketing - January 2018 - 5
Shopper Marketing - January 2018 - 6
Shopper Marketing - January 2018 - 7
Shopper Marketing - January 2018 - 8
Shopper Marketing - January 2018 - 9
Shopper Marketing - January 2018 - 10
Shopper Marketing - January 2018 - 11
Shopper Marketing - January 2018 - 12
Shopper Marketing - January 2018 - 13
Shopper Marketing - January 2018 - 14
Shopper Marketing - January 2018 - 15
Shopper Marketing - January 2018 - 16
Shopper Marketing - January 2018 - 17
Shopper Marketing - January 2018 - 18
Shopper Marketing - January 2018 - 19
Shopper Marketing - January 2018 - 20
Shopper Marketing - January 2018 - 21
Shopper Marketing - January 2018 - 22
Shopper Marketing - January 2018 - 23
Shopper Marketing - January 2018 - 24
Shopper Marketing - January 2018 - 25
Shopper Marketing - January 2018 - 26
Shopper Marketing - January 2018 - 27
Shopper Marketing - January 2018 - 28
Shopper Marketing - January 2018 - 29
Shopper Marketing - January 2018 - 30
Shopper Marketing - January 2018 - 31
Shopper Marketing - January 2018 - 32
Shopper Marketing - January 2018 - 33
Shopper Marketing - January 2018 - 34
Shopper Marketing - January 2018 - 35
Shopper Marketing - January 2018 - 36
Shopper Marketing - January 2018 - 37
Shopper Marketing - January 2018 - 38
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Shopper Marketing - January 2018 - 40
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