Shopper Marketing - January 2018 - 34

The Guide to Digital Shopper Marketing * 2018

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INMAR.COM

UNDERSTAND SHOPPERS
Inmar leverages technology and data science to connect brands and retailers with their shoppers in
optimal ways - helping grow relationships, drive sales and build loyalty. With visibility into 63 million
households and 1.1 billion baskets, Inmar provides clients with a deeper, richer understanding of their
shoppers, including where they are, what they buy and how they can be influenced throughout the
path to purchase.

PERSONALIZE CONTENT
Inmar's personalized promotion platforms empower trading
partners to capitalize on these insights and deliver targeted,
high-impact content to engage and activate shoppers across
a variety of media.
With Collective Bias, an Inmar Social Engagement Company,
brands and retailers can harness the power of a nationwide
community of more than 10,000 social influencers and reach
tens of millions of shoppers with authentic, quality
content - converting viewers into buyers.

DRIVE SALES
In accurately and consistently mapping business goals and strategies to shopper behavior, we help
brands and retailers address the evolving business challenges of the industry - all while optimizing
spend, maximizing ROI and rising above the competition. We've been doing it for decades, now it's
time we did it for you.

AT-A-GLANCE
WHO WE ARE
We are an industry innovator with more than 37 years'
experience providing clients with actionable insights,
advanced enterprise and campaign-level analytics and
comprehensive, data-driven shopper activation tools
that yield increased marketing ROI along the entire
path-to-purchase.

EXPERTISE
We are experts at helping brands and retailers grow
share, foster meaningful shopper relationships and drive
revenue by delivering targeted, equity-building content
matched with motivating promotional offers across
methods, devices and channels.

PRODUCTS & SERVICES

KEY EXECUTIVES

Inmar has the most robust promotions platform in the
marketplace - representing a single, strategic resource
for brands and retailers to create, execute, and assess
holistic, omni-channel promotions.

Roy Simrell, President & Chief Client Officer

Our offerings include:

Andy Wersel, VP, Retail Enterprise Solutions

* Digital Promotions
* Influencer Marketing & Branded Content
* Shopper Analytics
* Mobile Rebates
* Retail Analytics
* Trade Promotions

Jim Hertel, Sr. VP, Willard Bishop, an Inmar
Analytics company
Wes Horvath, VP, Promotion Sales


http://www.INMAR.COM

Table of Contents for the Digital Edition of Shopper Marketing - January 2018

Contents
Shopper Marketing - January 2018 - 1
Shopper Marketing - January 2018 - 2
Shopper Marketing - January 2018 - Contents
Shopper Marketing - January 2018 - 4
Shopper Marketing - January 2018 - 5
Shopper Marketing - January 2018 - 6
Shopper Marketing - January 2018 - 7
Shopper Marketing - January 2018 - 8
Shopper Marketing - January 2018 - 9
Shopper Marketing - January 2018 - 10
Shopper Marketing - January 2018 - 11
Shopper Marketing - January 2018 - 12
Shopper Marketing - January 2018 - 13
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Shopper Marketing - January 2018 - 21
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Shopper Marketing - January 2018 - 28
Shopper Marketing - January 2018 - 29
Shopper Marketing - January 2018 - 30
Shopper Marketing - January 2018 - 31
Shopper Marketing - January 2018 - 32
Shopper Marketing - January 2018 - 33
Shopper Marketing - January 2018 - 34
Shopper Marketing - January 2018 - 35
Shopper Marketing - January 2018 - 36
Shopper Marketing - January 2018 - 37
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Shopper Marketing - January 2018 - 72
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