Shopper Marketing - January 2018 - 26

The Guide to Digital Shopper Marketing * 2018

ADVERTISEMENT

CATALINA.COM

SHOPPER SOLUTIONS THAT WORK. THE CATALINA DIFFERENCE.
PERSONALIZATION THAT BREAKS THROUGH
The average shopper ignores 99.3 percent of all products in-store.
Catalina's scaled purchase data delivers retailer-specific personalization,
ensuring that your brand is among the 1% that gets noticed. We target
the right shoppers, with the right behavior-based message, at the most
opportune moment, via their preferred digital channel - mobile, video,
and in-store media. Precisely targeted to deliver efficient and effective
sales growth.

REAL TIME ENGAGEMENT FOR REAL
LIFE SHOPPERS

Nearly half of shoppers do not remain loyal to your brand - making
switching decisions on their time, not your time. Catalina sees and
influences shopper behavior at the moment of defection. Using
data-rich predictive modeling and machine learning, we anticipate
shopper behaviors and deliver personalized media to shoppers in
real time to drive high-performance product launches, incremental
volume and retention campaigns.

DATA OBSESSED

Backed by over 125 Data Scientists and analytics experts, our dedicated
shopper marketing teams are purposefully aligned to co-develop
campaigns, delivering on shared partner outcomes. From in-store to digital
channels, our shopper campaigns are flexible, measurable and scalable.

DRIVEN BY TOMORROW

Catalina innovation reaches beyond our robust data, delivering
targeted and coordinated shopper activation in-store, online and
on-the-go, augmented with geo-targeting capabilities for maximum
relevancy. Only Catalina has the ability to reach 100% of your
shoppers in our in-store network and target them digitally across
multiple media channels. This kind of innovation is just the edge you
need to build confidence in your Shopper Marketing campaigns.

SHOPPER MARKETING SOLUTIONS
Breakthrough Digital Promotions
Only Catalina can deliver omnichannel promotions that reach
shoppers with real time, relevant personalized media. Need
to successfully launch a product, drive incremental volume or
proactively fight defection? We've got you covered. From eventdriven programs to loyalty
campaigns, smart marketers
use Catalina to revolutionize
their marketing performance.
Omnichannel Circulars
Traditional circulars reach only a segment of your shoppers.
Extend the reach of your circular and grow lift in total dollars
spent with My Favorite Deals™. Catalina personalizes each
circular and delivers the most
relevant ads on mobile, online,
in email and at the register, with
high shopper engagement from
our in-store media hubs.
Personalized Digital Advertising
Catalina BuyerVision® delivers digital media to only the most
relevant audiences, targeting shoppers with personalized ad
messages based on their purchase history, location and
preferred stores. With mobile,
online and video ads, we
connect you to the right shoppers
with a return on ad spend that
outperforms less sophisticated
digital advertising solutions.
Catalina Ad2Offer™
Get attribution from your digital media combining purchasebased targeted digital ads with CPG funded offers that redeem
with a scan of a retailer loyalty card.

AT-A-GLANCE
WHO WE ARE

EXPERTISE

KEY EXECUTIVES

Powered by the largest database of shopper purchase
history and the world's largest addressable media
network, Catalina's personalized offers drive lift
and loyalty for the world's leading established and
emerging brands and retailers.

*

Andy Heyman, CEO
Todd Morris, Global President

Catalina's personalized digital media connects
shoppers to the brands and retailers we know they
want. We do this by delivering only the most relevant
ads and offers personalizing the shopper's path to
purchase through mobile, online and in-store.

*

Personalized Digital Advertising
Leverage the largest media networks optimized
for CPG Brands and Retailers to drive awareness
through integrated, omnichannel media with Catalina
BuyerVision®.

*

Personalized In-store Digital Media
Personally engage 260 million shoppers with
highly relevant media that has an unparalleled
80% readership rate.

Personalized Digital Coupons and Promotions
Create an omnichannel experience that reaches
shoppers with precision. Deliver up-to-the-minute
offers based on a shopper's actual purchase history
as that shopper engages with a Retailer's website,
subscription email or mobile app.

CONTACT
Marta Cyhan, Head of Marketing
marta.cyhan@catalina.com


http://www.CATALINA.COM

Table of Contents for the Digital Edition of Shopper Marketing - January 2018

Contents
Shopper Marketing - January 2018 - 1
Shopper Marketing - January 2018 - 2
Shopper Marketing - January 2018 - Contents
Shopper Marketing - January 2018 - 4
Shopper Marketing - January 2018 - 5
Shopper Marketing - January 2018 - 6
Shopper Marketing - January 2018 - 7
Shopper Marketing - January 2018 - 8
Shopper Marketing - January 2018 - 9
Shopper Marketing - January 2018 - 10
Shopper Marketing - January 2018 - 11
Shopper Marketing - January 2018 - 12
Shopper Marketing - January 2018 - 13
Shopper Marketing - January 2018 - 14
Shopper Marketing - January 2018 - 15
Shopper Marketing - January 2018 - 16
Shopper Marketing - January 2018 - 17
Shopper Marketing - January 2018 - 18
Shopper Marketing - January 2018 - 19
Shopper Marketing - January 2018 - 20
Shopper Marketing - January 2018 - 21
Shopper Marketing - January 2018 - 22
Shopper Marketing - January 2018 - 23
Shopper Marketing - January 2018 - 24
Shopper Marketing - January 2018 - 25
Shopper Marketing - January 2018 - 26
Shopper Marketing - January 2018 - 27
Shopper Marketing - January 2018 - 28
Shopper Marketing - January 2018 - 29
Shopper Marketing - January 2018 - 30
Shopper Marketing - January 2018 - 31
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Shopper Marketing - January 2018 - 33
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Shopper Marketing - January 2018 - 35
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Shopper Marketing - January 2018 - 72
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http://www.nxtbookMEDIA.com