Shopper Marketing - January 2018 - 22

The Guide to Digital Shopper Marketing * 2018

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AHALOGY.COM

AHALOGY BRANDABLES™

An Innovative Approach to Influencer Content
Brandables-Ahalogy's influencer marketing solution-offer an innovative way to educate consumers on
product benefits and brand differentiators. By showing a product or brand in a real-life setting-such as the
kitchen, entertaining space, or even the backyard of an influencer-Brandables help audiences visualize
products in their own homes.
In a world full of bots and purchased or fake followings, Ahalogy only partners with influencers that have
less than 1% invalid or non-human traffic and produce stunning, high-quality creative. We've found that
influencers that meet these quality standards often out-perform most "celebrity" influencers and even
traditional brand-owned content. Plus, Ahalogy allows full brand control on every project-from influencer
selection to reviewing the content before it goes live.

AHALOGY MUSE™
Data-Driven Ideas Lead to Higher-Performing Content
Last year, Ahalogy unveiled Muse-an industry-first software platform to help leading marketers identify and
act on changing trends in their category. Influencers are at the forefront of the trend data found in Muse.
The tool pulls data from a network of 5,500+ premium content creators across the web, specializing in different
categories like Food & Drink, Health & Wellness, Home Decor, DIY & Crafts, Fashion & Lifestyle, and more.
The soft ware is the first to tap into influencer performance data-gathered from original content and
billions of subsequent social media posts across Instagram, Facebook, and Pinterest-to measure the
success of these trends, making it easy for marketers to keep a pulse on their category and predict when
certain topics will be most popular. For example, Ahalogy data shows that Halloween starts trending in
August, the topic "breakfast" experiences the highest engagement on weekends, and some of the hottest
new foods are jackfruit (a meat substitute) and sweet potato toast.

AHALOGY TRI-VERIFIED™

The First and Only Third-Party Verified Influencer Solution
Just exactly who are you reaching when you trust an influencer to market your product? It's not exactly
breaking news that many social media users have learned to hack the system and inflate their followings
without having to commit to the harder work of creating quality content that resonates with real people.
As brands invest more marketing dollars into influencer campaigns, they're looking closer at what they're
actually buying-which is why Ahalogy launched its Tri-Verified™ approach last year.
Ahalogy is the only influencer solution in the industry that guarantees 100% of campaign impressions using
third party-verified content, amplified with paid social, mobile, and display media. Our laser-targeted approach
ensures every impression reaches the right (and real) buyer vs. the old industry model which relied on an influencer's
organic following-a combination of bots and viewers that do not match the brand's target audience.

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

KEY EXECUTIVES

Ahalogy is the Passion to Purchase Platform™-a leading
influencer marketing and technology company. We
deliver proven ROI for shopper marketing teams through
our category trend data, authentic influencer content,
and verified audience targeting.

* Muse - category trend data soft ware

Bob Gilbreath, Co-Founder & CEO

* Brandables - premium influencer content

Kristin Dehmer, VP of New Product
Commercialization

INDUSTRIES SERVED

* ROI solutions for in-store and
e-commerce promotions

Ahalogy's premium network of influencers represents
expertise across categories, including:
*
*
*
*
*

Food & Drink
CPG
Home Decor
Fashion
Beauty

*
*
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Health & Wellness
Entertaining
DIY & Crafts
Hispanic

* Tri-Verified - third-party verified
audience targeting
* Paid media amplification across channels

CONTACT
Samantha Miller, Sales & Marketing Coordinator
330.209.9820
samantha@ahalogy.com


http://www.AHALOGY.COM

Table of Contents for the Digital Edition of Shopper Marketing - January 2018

Contents
Shopper Marketing - January 2018 - 1
Shopper Marketing - January 2018 - 2
Shopper Marketing - January 2018 - Contents
Shopper Marketing - January 2018 - 4
Shopper Marketing - January 2018 - 5
Shopper Marketing - January 2018 - 6
Shopper Marketing - January 2018 - 7
Shopper Marketing - January 2018 - 8
Shopper Marketing - January 2018 - 9
Shopper Marketing - January 2018 - 10
Shopper Marketing - January 2018 - 11
Shopper Marketing - January 2018 - 12
Shopper Marketing - January 2018 - 13
Shopper Marketing - January 2018 - 14
Shopper Marketing - January 2018 - 15
Shopper Marketing - January 2018 - 16
Shopper Marketing - January 2018 - 17
Shopper Marketing - January 2018 - 18
Shopper Marketing - January 2018 - 19
Shopper Marketing - January 2018 - 20
Shopper Marketing - January 2018 - 21
Shopper Marketing - January 2018 - 22
Shopper Marketing - January 2018 - 23
Shopper Marketing - January 2018 - 24
Shopper Marketing - January 2018 - 25
Shopper Marketing - January 2018 - 26
Shopper Marketing - January 2018 - 27
Shopper Marketing - January 2018 - 28
Shopper Marketing - January 2018 - 29
Shopper Marketing - January 2018 - 30
Shopper Marketing - January 2018 - 31
Shopper Marketing - January 2018 - 32
Shopper Marketing - January 2018 - 33
Shopper Marketing - January 2018 - 34
Shopper Marketing - January 2018 - 35
Shopper Marketing - January 2018 - 36
Shopper Marketing - January 2018 - 37
Shopper Marketing - January 2018 - 38
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Shopper Marketing - January 2018 - 40
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Shopper Marketing - January 2018 - 72
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201903
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201902
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201901
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201812
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201811
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201810
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201809
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http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201801
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201712
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201711
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201710
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201709
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
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https://www.nxtbook.com/nxtbooks/ptp/sm_201407
https://www.nxtbook.com/nxtbooks/ptp/sm_201406
https://www.nxtbook.com/nxtbooks/ptp/sm_201405
https://www.nxtbook.com/nxtbooks/ptp/sm_201404
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https://www.nxtbook.com/nxtbooks/ptp/sm_201401
https://www.nxtbook.com/nxtbooks/ptp/sm_201312
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https://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
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https://www.nxtbook.com/nxtbooks/ptp/sm_201309
https://www.nxtbook.com/nxtbooks/ptp/sm_201308
https://www.nxtbook.com/nxtbooks/ptp/sm_201307
https://www.nxtbookmedia.com