Shopper Marketing - November 2017 - 60

DESIGN OF THE TIMES | GOLD WINNERS

FRED'S BATTERY
CENTER
RETAIL CATEGORY: Drug
ACTIVATION TACTIC: Endcap
CLIENT: The Duracell Co.,
Bethel, Connecticut
ENTRANT: New Dimensions
Research Corp., Melville,
New York
INTRODUCTION DATE: July 11, 2016
SIZE OF RUN: 650
COMMENT: Fred's requested a
4-foot-wide endcap that would
create a wow factor and have
high visibility in the primary
front aisle across from the
checkout lanes. While the new
endcap merchandised all battery
brands stocked by Fred's, the
fixture was designed to help
shoppers find batteries within
the store, whether they were
entering the store or heading to
the checkouts.

60

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Table of Contents for the Digital Edition of Shopper Marketing - November 2017

Contents
Shopper Marketing - November 2017 - Intro
Shopper Marketing - November 2017 - 1
Shopper Marketing - November 2017 - 2
Shopper Marketing - November 2017 - 3
Shopper Marketing - November 2017 - Contents
Shopper Marketing - November 2017 - 5
Shopper Marketing - November 2017 - 6
Shopper Marketing - November 2017 - 7
Shopper Marketing - November 2017 - 8
Shopper Marketing - November 2017 - 9
Shopper Marketing - November 2017 - 10
Shopper Marketing - November 2017 - 11
Shopper Marketing - November 2017 - 12
Shopper Marketing - November 2017 - 13
Shopper Marketing - November 2017 - 14
Shopper Marketing - November 2017 - 15
Shopper Marketing - November 2017 - 16
Shopper Marketing - November 2017 - 17
Shopper Marketing - November 2017 - 18
Shopper Marketing - November 2017 - 19
Shopper Marketing - November 2017 - 20
Shopper Marketing - November 2017 - 21
Shopper Marketing - November 2017 - 22
Shopper Marketing - November 2017 - 23
Shopper Marketing - November 2017 - 24
Shopper Marketing - November 2017 - 25
Shopper Marketing - November 2017 - 26
Shopper Marketing - November 2017 - 27
Shopper Marketing - November 2017 - 28
Shopper Marketing - November 2017 - 29
Shopper Marketing - November 2017 - 30
Shopper Marketing - November 2017 - 31
Shopper Marketing - November 2017 - 32
Shopper Marketing - November 2017 - 33
Shopper Marketing - November 2017 - 34
Shopper Marketing - November 2017 - 35
Shopper Marketing - November 2017 - 36
Shopper Marketing - November 2017 - 37
Shopper Marketing - November 2017 - 38
Shopper Marketing - November 2017 - 39
Shopper Marketing - November 2017 - 40
Shopper Marketing - November 2017 - 41
Shopper Marketing - November 2017 - 42
Shopper Marketing - November 2017 - 43
Shopper Marketing - November 2017 - 44
Shopper Marketing - November 2017 - 45
Shopper Marketing - November 2017 - 46
Shopper Marketing - November 2017 - 47
Shopper Marketing - November 2017 - 48
Shopper Marketing - November 2017 - 49
Shopper Marketing - November 2017 - 50
Shopper Marketing - November 2017 - 51
Shopper Marketing - November 2017 - 52
Shopper Marketing - November 2017 - 53
Shopper Marketing - November 2017 - 54
Shopper Marketing - November 2017 - 55
Shopper Marketing - November 2017 - 56
Shopper Marketing - November 2017 - 57
Shopper Marketing - November 2017 - 58
Shopper Marketing - November 2017 - 59
Shopper Marketing - November 2017 - 60
Shopper Marketing - November 2017 - 61
Shopper Marketing - November 2017 - 62
Shopper Marketing - November 2017 - 63
Shopper Marketing - November 2017 - 64
Shopper Marketing - November 2017 - 65
Shopper Marketing - November 2017 - 66
Shopper Marketing - November 2017 - 67
Shopper Marketing - November 2017 - 68
Shopper Marketing - November 2017 - 69
Shopper Marketing - November 2017 - 70
Shopper Marketing - November 2017 - 71
Shopper Marketing - November 2017 - 72
Shopper Marketing - November 2017 - 73
Shopper Marketing - November 2017 - 74
Shopper Marketing - November 2017 - 75
Shopper Marketing - November 2017 - 76
Shopper Marketing - November 2017 - 77
Shopper Marketing - November 2017 - 78
Shopper Marketing - November 2017 - 79
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