Shopper Marketing - November 2017 - 44

DESIGN OF THE TIMES | GOLD WINNERS

HARRY'S EXCLUSIVE LAUNCH AT TARGET
RETAIL CATEGORY: Mass Merchandisers
ACTIVATION TACTIC: Endcap
CLIENT: Harry's, New York
ENTRANT: WestRock Merchandising Displays, Winston-Salem,
North Carolina
INTRODUCTION DATE: Aug. 21, 2016
SIZE OF RUN: 1,880
COMMENT: The objective here was to bring the Harry's brand
to life in a mass retail environment and introduce the brand
to mass shoppers. The focus was on telling the story of the
product design and performance, as well as emphasizing
"a great shave for less" messaging. The launch endcap
featured 4-foot diorama-style elements - a bright orange
razor, shave gel can and post-shave balm bottle.

U-WING DISPLAY
RETAIL CATEGORY: Mass Merchandisers
ACTIVATION TACTIC: Aisle/Shipper/Pallet -
Temporary
CLIENT: Lego, Pawtucket, Rhode Island
ENTRANT: Bay Cities, Pico Rivera,
California
INTRODUCTION DATE: Sept. 30, 2016
SIZE OF RUN: 2,060
COMMENT: The goal here was to utilize the
U-Wing as a visual beacon to let people
know that new Star Wars merchandise
was now even bigger, better and available
at Walmart. In order to hang the large
display perfectly, a strong body and
appropriate wires were necessary.
Fiber tubes were used as structure
reinforcement and as connectors.
44

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Table of Contents for the Digital Edition of Shopper Marketing - November 2017

Contents
Shopper Marketing - November 2017 - Intro
Shopper Marketing - November 2017 - 1
Shopper Marketing - November 2017 - 2
Shopper Marketing - November 2017 - 3
Shopper Marketing - November 2017 - Contents
Shopper Marketing - November 2017 - 5
Shopper Marketing - November 2017 - 6
Shopper Marketing - November 2017 - 7
Shopper Marketing - November 2017 - 8
Shopper Marketing - November 2017 - 9
Shopper Marketing - November 2017 - 10
Shopper Marketing - November 2017 - 11
Shopper Marketing - November 2017 - 12
Shopper Marketing - November 2017 - 13
Shopper Marketing - November 2017 - 14
Shopper Marketing - November 2017 - 15
Shopper Marketing - November 2017 - 16
Shopper Marketing - November 2017 - 17
Shopper Marketing - November 2017 - 18
Shopper Marketing - November 2017 - 19
Shopper Marketing - November 2017 - 20
Shopper Marketing - November 2017 - 21
Shopper Marketing - November 2017 - 22
Shopper Marketing - November 2017 - 23
Shopper Marketing - November 2017 - 24
Shopper Marketing - November 2017 - 25
Shopper Marketing - November 2017 - 26
Shopper Marketing - November 2017 - 27
Shopper Marketing - November 2017 - 28
Shopper Marketing - November 2017 - 29
Shopper Marketing - November 2017 - 30
Shopper Marketing - November 2017 - 31
Shopper Marketing - November 2017 - 32
Shopper Marketing - November 2017 - 33
Shopper Marketing - November 2017 - 34
Shopper Marketing - November 2017 - 35
Shopper Marketing - November 2017 - 36
Shopper Marketing - November 2017 - 37
Shopper Marketing - November 2017 - 38
Shopper Marketing - November 2017 - 39
Shopper Marketing - November 2017 - 40
Shopper Marketing - November 2017 - 41
Shopper Marketing - November 2017 - 42
Shopper Marketing - November 2017 - 43
Shopper Marketing - November 2017 - 44
Shopper Marketing - November 2017 - 45
Shopper Marketing - November 2017 - 46
Shopper Marketing - November 2017 - 47
Shopper Marketing - November 2017 - 48
Shopper Marketing - November 2017 - 49
Shopper Marketing - November 2017 - 50
Shopper Marketing - November 2017 - 51
Shopper Marketing - November 2017 - 52
Shopper Marketing - November 2017 - 53
Shopper Marketing - November 2017 - 54
Shopper Marketing - November 2017 - 55
Shopper Marketing - November 2017 - 56
Shopper Marketing - November 2017 - 57
Shopper Marketing - November 2017 - 58
Shopper Marketing - November 2017 - 59
Shopper Marketing - November 2017 - 60
Shopper Marketing - November 2017 - 61
Shopper Marketing - November 2017 - 62
Shopper Marketing - November 2017 - 63
Shopper Marketing - November 2017 - 64
Shopper Marketing - November 2017 - 65
Shopper Marketing - November 2017 - 66
Shopper Marketing - November 2017 - 67
Shopper Marketing - November 2017 - 68
Shopper Marketing - November 2017 - 69
Shopper Marketing - November 2017 - 70
Shopper Marketing - November 2017 - 71
Shopper Marketing - November 2017 - 72
Shopper Marketing - November 2017 - 73
Shopper Marketing - November 2017 - 74
Shopper Marketing - November 2017 - 75
Shopper Marketing - November 2017 - 76
Shopper Marketing - November 2017 - 77
Shopper Marketing - November 2017 - 78
Shopper Marketing - November 2017 - 79
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