Shopper Marketing - November 2017 - 32

WOMEN OF EXCELLENCE

What are your current
responsibilities?
YUROVSKI: I am the CEO of Shopperations, a B2B software company that
helps shopper marketers manage their
budgets, promotional calendars and artwork files, and track results in a cloudbased, real-time interface. I'm in charge
of setting our product roadmap, managing our team of developers and prioritizing their work. I also take care of our
existing clients and investors, and direct
our marketing and sales teams' efforts.
Have you always been an innovator?
YUROVSKI: I've liked science fiction and
anything futuristic since I was a kid, but
I don't think it's enough to claim the title
of innovator. Innovators are not just curious and imaginative; they take a lot of
risks. The idea for Shopperations didn't
appear radical or risky to me. I always
thought the world was moving in this direction (workflow automation, real-time,
collaborative systems); I simply wanted
the shopper marketing industry to get
there faster and for me to be the one
leading the change.

32

y SHOPPER MARKETING NOVEMBER 2017

What excites you most about where
shopper marketing is heading?
YUROVSKI: Marketers will see their jobs
become more technical, with lots of
tools and data at their disposal to communicate with shoppers more intimately
and efficiently. Shopper marketing will
evolve from being a "soft," relationshipand big idea-driven discipline to a more
scientific, precise and analytical capability. It will go mainstream within CPG
enterprises since every marketing dollar, no matter what channel it's spent in,
will be possible to link to conversion, or
sales outcomes. That will change how
shopper marketing is perceived - we will
go from an obscure, tactical marketing
stepchild to a crucial competency that
will set the winner brands apart from the
losers.
- Erika Flynn



Table of Contents for the Digital Edition of Shopper Marketing - November 2017

Contents
Shopper Marketing - November 2017 - Intro
Shopper Marketing - November 2017 - 1
Shopper Marketing - November 2017 - 2
Shopper Marketing - November 2017 - 3
Shopper Marketing - November 2017 - Contents
Shopper Marketing - November 2017 - 5
Shopper Marketing - November 2017 - 6
Shopper Marketing - November 2017 - 7
Shopper Marketing - November 2017 - 8
Shopper Marketing - November 2017 - 9
Shopper Marketing - November 2017 - 10
Shopper Marketing - November 2017 - 11
Shopper Marketing - November 2017 - 12
Shopper Marketing - November 2017 - 13
Shopper Marketing - November 2017 - 14
Shopper Marketing - November 2017 - 15
Shopper Marketing - November 2017 - 16
Shopper Marketing - November 2017 - 17
Shopper Marketing - November 2017 - 18
Shopper Marketing - November 2017 - 19
Shopper Marketing - November 2017 - 20
Shopper Marketing - November 2017 - 21
Shopper Marketing - November 2017 - 22
Shopper Marketing - November 2017 - 23
Shopper Marketing - November 2017 - 24
Shopper Marketing - November 2017 - 25
Shopper Marketing - November 2017 - 26
Shopper Marketing - November 2017 - 27
Shopper Marketing - November 2017 - 28
Shopper Marketing - November 2017 - 29
Shopper Marketing - November 2017 - 30
Shopper Marketing - November 2017 - 31
Shopper Marketing - November 2017 - 32
Shopper Marketing - November 2017 - 33
Shopper Marketing - November 2017 - 34
Shopper Marketing - November 2017 - 35
Shopper Marketing - November 2017 - 36
Shopper Marketing - November 2017 - 37
Shopper Marketing - November 2017 - 38
Shopper Marketing - November 2017 - 39
Shopper Marketing - November 2017 - 40
Shopper Marketing - November 2017 - 41
Shopper Marketing - November 2017 - 42
Shopper Marketing - November 2017 - 43
Shopper Marketing - November 2017 - 44
Shopper Marketing - November 2017 - 45
Shopper Marketing - November 2017 - 46
Shopper Marketing - November 2017 - 47
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Shopper Marketing - November 2017 - 49
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Shopper Marketing - November 2017 - 55
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Shopper Marketing - November 2017 - 76
Shopper Marketing - November 2017 - 77
Shopper Marketing - November 2017 - 78
Shopper Marketing - November 2017 - 79
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