Shopper Marketing - November 2017 - 14

PROGRAMS

SOLUTION PROVIDER NEWS
Menasha Acquires ARI Packaging
Menasha Corp., Neenah, Wisconsin, acquired ARI Packaging of Alsip, Illinois. The ARI business will operate as part of
Menasha Corp. subsidiary Menasha Packaging. ARI Packaging is a supplier of contract packaging and fulfillment
services for CPG merchandising packaging and displays.
"We're excited to have ARI Packaging on our team, and we
welcome the expanded services we can offer customers,
particularly in the e-commerce arena," Menasha Packaging president Mike Waite said in a media release.
IRI Expands E-Commerce Suite: Chicago-based IRI expanded its E-Commerce Solutions Suite with the addition
of the IRI E-POS Measurement Solution platform, which offers clients a granular look into categories, brands, individual items at the UPC level and weekly data on e-commerce
purchases based on actual POS data from individual retailers at scale. The platform will aggregate online POS data
from a group of large grocery, drug, mass merchandise
and club store retailers as well as leading online pure play
retailers. "IRI will now be able to leverage actual POS data
to provide marketers with a diagnostic tool that compares
online and offline purchasing trends, offering a comprehensive look at what's happening overall in the marketplace," said Robert Tomei, IRI president of consumer and
shopper marketing and core content and insight services.
RevTrax Partners With Cornell and UC-San Diego: New
York-based RevTrax has collaborated with marketing researchers from Cornell University and the University of
California-San Diego to conduct proprietary, multivariate
studies testing the effects of promotional offers on the
purchasing decisions of consumers for RevTrax brand part14

y SHOPPER MARKETING NOVEMBER 2017



Table of Contents for the Digital Edition of Shopper Marketing - November 2017

Contents
Shopper Marketing - November 2017 - Intro
Shopper Marketing - November 2017 - 1
Shopper Marketing - November 2017 - 2
Shopper Marketing - November 2017 - 3
Shopper Marketing - November 2017 - Contents
Shopper Marketing - November 2017 - 5
Shopper Marketing - November 2017 - 6
Shopper Marketing - November 2017 - 7
Shopper Marketing - November 2017 - 8
Shopper Marketing - November 2017 - 9
Shopper Marketing - November 2017 - 10
Shopper Marketing - November 2017 - 11
Shopper Marketing - November 2017 - 12
Shopper Marketing - November 2017 - 13
Shopper Marketing - November 2017 - 14
Shopper Marketing - November 2017 - 15
Shopper Marketing - November 2017 - 16
Shopper Marketing - November 2017 - 17
Shopper Marketing - November 2017 - 18
Shopper Marketing - November 2017 - 19
Shopper Marketing - November 2017 - 20
Shopper Marketing - November 2017 - 21
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Shopper Marketing - November 2017 - 37
Shopper Marketing - November 2017 - 38
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Shopper Marketing - November 2017 - 40
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