Shopper Marketing - October 2017 - 84

WHO'S WHO IN SHOPPER INSIGHTS

KYLE REYNOLDS,
Category Business Manager
Reynolds delivers category
and consumer insights using
IRI Liquid Data, IRI's Price
and Trade Advantage tool, Nielsen Assortman and consumer path to purchase
data. He enjoys supporting sales for 20
categories across eight departments at
Walmart.

CHRISTI GEARY,
Associate Director, North
America Analytics &
Insights - Emerging Retail
Geary builds the business
via strategic shopper analytics and insights, insight-based marketing and integrated selling stories across the total
North America brand portfolio with specific focus on emerging retailers.

PROCTER & GAMBLE

R

LORI AULFINGER,
North America Leader,
Analytics & Insights
Aulfinger leads shopper
insights, business analytics
and data strategy for the North America
region. Her multi-functional team partners
to drive win-win-win solutions for shoppers, retailers and P&G; optimize media
and trade choices; and set data strategy
for the region and company.
STEPHEN BUCHANAN,
Global Leader, Professional
Consumer Insights,
P&G Professional
Buchanan leads the global
B2B/professional consumer and market
insights for P&G Professional brands. He
is responsible for business professional
strategy development and application of
professional insights enabling top- and
bottom-line growth on a $1 billion-plus
global business.

84

y SHOPPER MARKETING OCTOBER 2017

RB
YELENA IDELCHIK, Shopper Insights
Team Lead
See profile on page 76

REYNOLDS CONSUMER
PRODUCTS
NANCY BEDWELL, Vice President,
Category Management
BRIAN ELLIS, Senior Category
Development Manager

RICH PRODUCTS
JEANNIE JONES,
Shopper Insights Manager
Jones leads shopper insights
and analytics to bring actionable shopper-focused
solutions to Rich's Farm Rich and SeaPak
consumers.



Table of Contents for the Digital Edition of Shopper Marketing - October 2017

Contents
Shopper Marketing - October 2017 - Intro
Shopper Marketing - October 2017 - 1
Shopper Marketing - October 2017 - 2
Shopper Marketing - October 2017 - 3
Shopper Marketing - October 2017 - Contents
Shopper Marketing - October 2017 - 5
Shopper Marketing - October 2017 - 6
Shopper Marketing - October 2017 - 7
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