Shopper Marketing - October 2017 - 74

WHO'S WHO IN SHOPPER INSIGHTS

AMEETA HELD, Director,
Global Shopper Insights
Center of Excellence
Leading the Global Shopper Insights Center of
Excellence, Held focuses on driving organizational capabilities around shopper insights, developing best practice
approaches to understand the shopper
path to purchase and developing insights
around the evolving retail environment
and the store of the future.
JESSICA LEVISON, Shopper Insights,
North America E-Commerce

N

NATURE'S BOUNTY
CHUCK MEYER-HANOVER, Director
of Insights and Analytics, Direct to
Consumer
See profile on page 66
KRISTINE UREA,
Vice President,
Category Management
and Shopper Strategy
As a passionate health enthusiast, Urea is excited to lead insightdriven shopper connection that helps
make health management easier to
navigate. This connection comes to life in
the form of informative, yet simple communication to include benefit-led shelf
education, inspiring display solutions and
targeted shopper communication.

74

y SHOPPER MARKETING OCTOBER 2017

NEWELL BRANDS
ROBIN ALEX, Global Director,
Shopper Insights
LAUREN GRAY, Senior Manager,
Consumer and Market Insights
JONATHAN MILLER, Global Director,
Category Strategy and Customer
Collaboration

O

O-CEDAR BRANDS
ALEC LENENFELD,
Director, Shopper Insights
& Category Management
Lenenfeld leads a team of
dedicated managers responsible for strategic development and executing multiple analytical approaches delivering insights based on shoppers' evolving attitudes, desires, needs and behaviors
to identify category opportunities that will
benefit both O-Cedar and the retailer.

OCEAN SPRAY
CRANBERRIES
LARISSA IRRERA, Director,
Global Insights & Strategy
The Ocean Spray Cranberries global insights team integrates consumer, shopper,
customer, business and market insights to
inform sales and marketing within North
America and global partners.



Table of Contents for the Digital Edition of Shopper Marketing - October 2017

Contents
Shopper Marketing - October 2017 - Intro
Shopper Marketing - October 2017 - 1
Shopper Marketing - October 2017 - 2
Shopper Marketing - October 2017 - 3
Shopper Marketing - October 2017 - Contents
Shopper Marketing - October 2017 - 5
Shopper Marketing - October 2017 - 6
Shopper Marketing - October 2017 - 7
Shopper Marketing - October 2017 - 8
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