Shopper Marketing - October 2017 - 72

WHO'S WHO IN SHOPPER INSIGHTS

CAROL VAN DEN HENDE,
Senior Manager, Customer
and Marketplace Insights
Van Den Hende is a marketer,
strategist and insights professional with more than 20 years of packaged food experience. In her current role,
she's led insights development to deliver
category stories and innovation pipelines.
MICHELLE WEINRICH,
CMI AssociateDirector,
Shopper Insights
With the recent merger between Mars Chocolate North
America and Wrigley, Weinrich is heading
up the shopper insights team for the newly
formed Mars Wrigley Confectionery. The
team partners closely with category management to leverage insights from shopper
behavior and in-store conditions in order
to inspire category learning and strategic
growth initiatives for the business.

MARS PETCARE
ELLEN GOODEN, Senior Manager,
Category & Shopper Insights
AMELIA STROBEL, Global Strategic
Insights & Innovation Leader

MASSIMO ZANETTI
SUSAN LAMBERT, Director of Shopper
Marketing and Customer Insights

MATTEL
MEREDITH JANG, Senior Director,
Advanced Analytics, Shopper Insights &
Marketing
Jang is responsible for turning data into
insights and action. This includes driving the vision, strategy and execution of
shopper, category and retail research and
advanced analytics that deliver business
growth for Mattel.

MCCORMICK
AND CO.
LISA CARPENTER, Director, Category
and Shopper Insights

MEIJER
JEFF NAULT, Director of Marketing
Analytics and Customer Insights
MICHAEL ROSS, Vice
President, Digital Shopping
& Customer Marketing
Ross leads customer marketing, loyalty, marketing
analytics, payment solutions, marketing,
digital/mobile marketing strategies and
emerging technology for the Grand Rapids, Michigan-based chain.

MONDELEZ
INTERNATIONAL
HEATHER CROWDER, Associate
Director, Strategy and Insights

72

y SHOPPER MARKETING OCTOBER 2017



Table of Contents for the Digital Edition of Shopper Marketing - October 2017

Contents
Shopper Marketing - October 2017 - Intro
Shopper Marketing - October 2017 - 1
Shopper Marketing - October 2017 - 2
Shopper Marketing - October 2017 - 3
Shopper Marketing - October 2017 - Contents
Shopper Marketing - October 2017 - 5
Shopper Marketing - October 2017 - 6
Shopper Marketing - October 2017 - 7
Shopper Marketing - October 2017 - 8
Shopper Marketing - October 2017 - 9
Shopper Marketing - October 2017 - 10
Shopper Marketing - October 2017 - 11
Shopper Marketing - October 2017 - 12
Shopper Marketing - October 2017 - 13
Shopper Marketing - October 2017 - 14
Shopper Marketing - October 2017 - 15
Shopper Marketing - October 2017 - 16
Shopper Marketing - October 2017 - 17
Shopper Marketing - October 2017 - 18
Shopper Marketing - October 2017 - 19
Shopper Marketing - October 2017 - 20
Shopper Marketing - October 2017 - 21
Shopper Marketing - October 2017 - 22
Shopper Marketing - October 2017 - 23
Shopper Marketing - October 2017 - 24
Shopper Marketing - October 2017 - 25
Shopper Marketing - October 2017 - 26
Shopper Marketing - October 2017 - 27
Shopper Marketing - October 2017 - 28
Shopper Marketing - October 2017 - 29
Shopper Marketing - October 2017 - 30
Shopper Marketing - October 2017 - 31
Shopper Marketing - October 2017 - 32
Shopper Marketing - October 2017 - 33
Shopper Marketing - October 2017 - 34
Shopper Marketing - October 2017 - 35
Shopper Marketing - October 2017 - 36
Shopper Marketing - October 2017 - 37
Shopper Marketing - October 2017 - 38
Shopper Marketing - October 2017 - 39
Shopper Marketing - October 2017 - 40
Shopper Marketing - October 2017 - 41
Shopper Marketing - October 2017 - 42
Shopper Marketing - October 2017 - 43
Shopper Marketing - October 2017 - 44
Shopper Marketing - October 2017 - 45
Shopper Marketing - October 2017 - 46
Shopper Marketing - October 2017 - 47
Shopper Marketing - October 2017 - 48
Shopper Marketing - October 2017 - 49
Shopper Marketing - October 2017 - 50
Shopper Marketing - October 2017 - 51
Shopper Marketing - October 2017 - 52
Shopper Marketing - October 2017 - 53
Shopper Marketing - October 2017 - 54
Shopper Marketing - October 2017 - 55
Shopper Marketing - October 2017 - 56
Shopper Marketing - October 2017 - 57
Shopper Marketing - October 2017 - 58
Shopper Marketing - October 2017 - 59
Shopper Marketing - October 2017 - 60
Shopper Marketing - October 2017 - 61
Shopper Marketing - October 2017 - 62
Shopper Marketing - October 2017 - 63
Shopper Marketing - October 2017 - 64
Shopper Marketing - October 2017 - 65
Shopper Marketing - October 2017 - 66
Shopper Marketing - October 2017 - 67
Shopper Marketing - October 2017 - 68
Shopper Marketing - October 2017 - 69
Shopper Marketing - October 2017 - 70
Shopper Marketing - October 2017 - 71
Shopper Marketing - October 2017 - 72
Shopper Marketing - October 2017 - 73
Shopper Marketing - October 2017 - 74
Shopper Marketing - October 2017 - 75
Shopper Marketing - October 2017 - 76
Shopper Marketing - October 2017 - 77
Shopper Marketing - October 2017 - 78
Shopper Marketing - October 2017 - 79
Shopper Marketing - October 2017 - 80
Shopper Marketing - October 2017 - 81
Shopper Marketing - October 2017 - 82
Shopper Marketing - October 2017 - 83
Shopper Marketing - October 2017 - 84
Shopper Marketing - October 2017 - 85
Shopper Marketing - October 2017 - 86
Shopper Marketing - October 2017 - 87
Shopper Marketing - October 2017 - 88
Shopper Marketing - October 2017 - 89
Shopper Marketing - October 2017 - 90
Shopper Marketing - October 2017 - 91
Shopper Marketing - October 2017 - 92
Shopper Marketing - October 2017 - 93
Shopper Marketing - October 2017 - 94
Shopper Marketing - October 2017 - 95
Shopper Marketing - October 2017 - 96
Shopper Marketing - October 2017 - 97
Shopper Marketing - October 2017 - 98
Shopper Marketing - October 2017 - 99
Shopper Marketing - October 2017 - 100
Shopper Marketing - October 2017 - 101
Shopper Marketing - October 2017 - 102
Shopper Marketing - October 2017 - 103
Shopper Marketing - October 2017 - 104
Shopper Marketing - October 2017 - 105
Shopper Marketing - October 2017 - 106
Shopper Marketing - October 2017 - 107
Shopper Marketing - October 2017 - 108
Shopper Marketing - October 2017 - 109
Shopper Marketing - October 2017 - 110
Shopper Marketing - October 2017 - 111
Shopper Marketing - October 2017 - 112
Shopper Marketing - October 2017 - 113
Shopper Marketing - October 2017 - 114
Shopper Marketing - October 2017 - 115
Shopper Marketing - October 2017 - 116
Shopper Marketing - October 2017 - 117
Shopper Marketing - October 2017 - 118
Shopper Marketing - October 2017 - 119
Shopper Marketing - October 2017 - 120
Shopper Marketing - October 2017 - 121
Shopper Marketing - October 2017 - 122
Shopper Marketing - October 2017 - 123
Shopper Marketing - October 2017 - 124
Shopper Marketing - October 2017 - 125
Shopper Marketing - October 2017 - 126
Shopper Marketing - October 2017 - 127
Shopper Marketing - October 2017 - 128
Shopper Marketing - October 2017 - 129
Shopper Marketing - October 2017 - 130
Shopper Marketing - October 2017 - 131
Shopper Marketing - October 2017 - 132
Shopper Marketing - October 2017 - 133
Shopper Marketing - October 2017 - 134
Shopper Marketing - October 2017 - 135
Shopper Marketing - October 2017 - 136
Shopper Marketing - October 2017 - 137
Shopper Marketing - October 2017 - 138
Shopper Marketing - October 2017 - 139
Shopper Marketing - October 2017 - 140
Shopper Marketing - October 2017 - 141
Shopper Marketing - October 2017 - 142
Shopper Marketing - October 2017 - 143
Shopper Marketing - October 2017 - 144
Shopper Marketing - October 2017 - 145
Shopper Marketing - October 2017 - 146
Shopper Marketing - October 2017 - 147
Shopper Marketing - October 2017 - 148
Shopper Marketing - October 2017 - 149
Shopper Marketing - October 2017 - 150
Shopper Marketing - October 2017 - 151
Shopper Marketing - October 2017 - 152
Shopper Marketing - October 2017 - 153
Shopper Marketing - October 2017 - 154
Shopper Marketing - October 2017 - 155
Shopper Marketing - October 2017 - 156
Shopper Marketing - October 2017 - 157
Shopper Marketing - October 2017 - 158
Shopper Marketing - October 2017 - 159
Shopper Marketing - October 2017 - 160
Shopper Marketing - October 2017 - 161
Shopper Marketing - October 2017 - 162
Shopper Marketing - October 2017 - 163
Shopper Marketing - October 2017 - 164
Shopper Marketing - October 2017 - 165
Shopper Marketing - October 2017 - 166
Shopper Marketing - October 2017 - 167
Shopper Marketing - October 2017 - 168
Shopper Marketing - October 2017 - 169
Shopper Marketing - October 2017 - 170
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201903
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201902
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201901
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201812
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201811
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201810
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201809
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201808
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201807
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201806
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201805
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201804
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201803
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201802
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201801
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201712
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201711
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201710
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201709
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
http://www.nxtbook.com/nxtbooks/ptp/sm_201408
http://www.nxtbook.com/nxtbooks/ptp/sm_201407
http://www.nxtbook.com/nxtbooks/ptp/sm_201406
http://www.nxtbook.com/nxtbooks/ptp/sm_201405
http://www.nxtbook.com/nxtbooks/ptp/sm_201404
http://www.nxtbook.com/nxtbooks/ptp/sm_201403
http://www.nxtbook.com/nxtbooks/ptp/sm_201402
http://www.nxtbook.com/nxtbooks/ptp/sm_201401
http://www.nxtbook.com/nxtbooks/ptp/sm_201312
http://www.nxtbook.com/nxtbooks/ptp/sm_201311
http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
http://www.nxtbook.com/nxtbooks/ptp/sm_201310
http://www.nxtbook.com/nxtbooks/ptp/sm_201309
http://www.nxtbook.com/nxtbooks/ptp/sm_201308
http://www.nxtbook.com/nxtbooks/ptp/sm_201307
http://www.nxtbookMEDIA.com