Shopper Marketing - October 2017 - 67

THE ART OF
MERCHANDISING

TM

How do consumer insights fit into The
Nature's Bounty Co.?
MEYER-HANOVER: They are at the foundation of everything we do. Learning about
our customers, what drives them, how they
use products and what they want informs
everything from our new product innovation to our marketing campaigns.
What teams are involved?
MEYER-HANOVER: Within the DTC division, I work hand in glove with marketing,
merchandising and consumer response in
order to bring the voice of the consumer
into everything we do.
What are some of the interests of your
internal clients?
MEYER-HANOVER: How the new advertising or packaging is received by consumers. They want to know the level of brand
and ad awareness.
And external?
MEYER-HANOVER: Where the items
should be placed on shelf in-store, and
should the products in the category be
brand blocked or interlaced with privatelabel products. Both internal and external
clients are interested in the incrementality
and cannibalization of new products.
Do you think consumer and shopper
insights differ?
MEYER-HANOVER: Very little. The way
you gather, analyze and interrupt the data
is the same. While not all shoppers are go-

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Table of Contents for the Digital Edition of Shopper Marketing - October 2017

Contents
Shopper Marketing - October 2017 - Intro
Shopper Marketing - October 2017 - 1
Shopper Marketing - October 2017 - 2
Shopper Marketing - October 2017 - 3
Shopper Marketing - October 2017 - Contents
Shopper Marketing - October 2017 - 5
Shopper Marketing - October 2017 - 6
Shopper Marketing - October 2017 - 7
Shopper Marketing - October 2017 - 8
Shopper Marketing - October 2017 - 9
Shopper Marketing - October 2017 - 10
Shopper Marketing - October 2017 - 11
Shopper Marketing - October 2017 - 12
Shopper Marketing - October 2017 - 13
Shopper Marketing - October 2017 - 14
Shopper Marketing - October 2017 - 15
Shopper Marketing - October 2017 - 16
Shopper Marketing - October 2017 - 17
Shopper Marketing - October 2017 - 18
Shopper Marketing - October 2017 - 19
Shopper Marketing - October 2017 - 20
Shopper Marketing - October 2017 - 21
Shopper Marketing - October 2017 - 22
Shopper Marketing - October 2017 - 23
Shopper Marketing - October 2017 - 24
Shopper Marketing - October 2017 - 25
Shopper Marketing - October 2017 - 26
Shopper Marketing - October 2017 - 27
Shopper Marketing - October 2017 - 28
Shopper Marketing - October 2017 - 29
Shopper Marketing - October 2017 - 30
Shopper Marketing - October 2017 - 31
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Shopper Marketing - October 2017 - 38
Shopper Marketing - October 2017 - 39
Shopper Marketing - October 2017 - 40
Shopper Marketing - October 2017 - 41
Shopper Marketing - October 2017 - 42
Shopper Marketing - October 2017 - 43
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Shopper Marketing - October 2017 - 50
Shopper Marketing - October 2017 - 51
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Shopper Marketing - October 2017 - 53
Shopper Marketing - October 2017 - 54
Shopper Marketing - October 2017 - 55
Shopper Marketing - October 2017 - 56
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Shopper Marketing - October 2017 - 89
Shopper Marketing - October 2017 - 90
Shopper Marketing - October 2017 - 91
Shopper Marketing - October 2017 - 92
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Shopper Marketing - October 2017 - 94
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Shopper Marketing - October 2017 - 97
Shopper Marketing - October 2017 - 98
Shopper Marketing - October 2017 - 99
Shopper Marketing - October 2017 - 100
Shopper Marketing - October 2017 - 101
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Shopper Marketing - October 2017 - 109
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Shopper Marketing - October 2017 - 113
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Shopper Marketing - October 2017 - 116
Shopper Marketing - October 2017 - 117
Shopper Marketing - October 2017 - 118
Shopper Marketing - October 2017 - 119
Shopper Marketing - October 2017 - 120
Shopper Marketing - October 2017 - 121
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Shopper Marketing - October 2017 - 123
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Shopper Marketing - October 2017 - 125
Shopper Marketing - October 2017 - 126
Shopper Marketing - October 2017 - 127
Shopper Marketing - October 2017 - 128
Shopper Marketing - October 2017 - 129
Shopper Marketing - October 2017 - 130
Shopper Marketing - October 2017 - 131
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Shopper Marketing - October 2017 - 170
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