Shopper Marketing - October 2017 - 64

WHO'S WHO IN SHOPPER INSIGHTS

JOHNSON &
JOHNSON

vides category insights that drive marketing strategy and customer executions.

LINDA DEVROY, Shopper
Insights and Business
Intelligence Manager
Devroy is the voice of the
Target shopper. She identifies shopper-centered opportunities
to grow the company's categories and
brands. Her key accomplishment is seeing
its sales and shopper marketing teams leverage insights as they develop programs.

SUZANNE HOCK, Customer Marketing
Manager

JENNIFER FERRAZZA,
Senior Manager, Category
Insights and Design -
Health E
Ferrazza leads the J&J
Health E Shopper team, which focuses
on baby, first aid and oral care and delivers an insight-informed category vision
that provides shopper-centric growth
principles and commercial strategy. This
enables partnerships with retailers to influence the way shoppers buy and experience the company's categories.
JOSEPH FONTANA,
Manager of Shopper
Insights & Category Design
Fontana is responsible for
shopper insights and category management on the company's
baby portfolio including Johnson's Baby,
Aveeno Baby and Desitin brands. Leading
shopper research and analytics, he pro-

64

y SHOPPER MARKETING OCTOBER 2017

CHRIS HOLAHAN, Director,
Shopper & Category Design
PIA KELLY, Senior Manager,
Shopper Marketing & Insights
KEVIN KWIATKOWSKI, Associate
Director, Shopper Insights
DEANNA MAESTAS,
Senior Director, Global
Shopper Marketing -
Beauty
Maestas and her team are
responsible for shaping the future vision
of beauty retail and developing shopper
marketing strategies that will transform
and grow the global beauty category.  
DEBORAH WEARN,
Senior Manager, Shopper
Insights & Category Design
Wearn leads shopper insights and category design
for the beauty business unit. She delivers
enterprise strategies to drive category
sales, with disproportionate growth for
J&J beauty brands like Neutrogena and
Aveeno. Her focus on innovative approaches for insight development, with
shopper needs and challenges at the
center, create new shopper behaviors that
drive growth.



Table of Contents for the Digital Edition of Shopper Marketing - October 2017

Contents
Shopper Marketing - October 2017 - Intro
Shopper Marketing - October 2017 - 1
Shopper Marketing - October 2017 - 2
Shopper Marketing - October 2017 - 3
Shopper Marketing - October 2017 - Contents
Shopper Marketing - October 2017 - 5
Shopper Marketing - October 2017 - 6
Shopper Marketing - October 2017 - 7
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