Shopper Marketing - October 2017 - 62

WHO'S WHO IN SHOPPER INSIGHTS

HERSHEY

HEWLETT-PACKARD

STEPHEN BETTENCOURT,
Director of Shopper
Insights
Bettencourt manages a
team of research experts
across the U.S. marketplace who partner
with retailers to provide deep shopper
insights on motivations and needs, and
how that can translate into a competitive
advantage for the retailer.

SHEILA MCKAY, Omnichannel Shopper
Insights Manager

SHELLEY CHRISTIANSON,
Senior Manager,
Shopper Insights
Christianson is responsible
for leading the development
of shopper strategies focused on driving growth for key retail partners and the
company. Her background also includes
formal training and extensive CPG experience in competitive intelligence.
KINDLE PARTICA, Director,
Commercial Insights
While heading Hershey's
Shopper Insights Center of
Excellence, Partica leads
foundational and new method approaches to fuel insights and retail solution ideation and to drive the company's new approach to insights-driven performance.
DAVID NOLEN, Senior Director, U.S.
Category Strategy & Insights
See profile on page 34
RACHEL ROGERS, Vice President,
Knowledge & Insights
62

y SHOPPER MARKETING OCTOBER 2017

I

IOVATE HEALTH
SCIENCES
JASON PROWSE,
Category & Consumer
Insights Manager
Prowse developed and now
leads the category management and consumer insights functions for
the U.S. and Canada markets, helping retail and e-commerce partners best understand their shoppers and provide robust
strategies founded on sound analytics
and proven appropriate tactics.

J

J.M.SMUCKER
PORSCHE NANCE, Manager, Shopper
Insights
ERIKA NELSON, Manager, Shopper
Insights
KATRINA WILSON, Senior Manager,
Shopper Insights

JOHN B. SANFILIPPO
& SON
ARUN RAJAN, Senior Global Director of
Consumer and Customer Insights



Table of Contents for the Digital Edition of Shopper Marketing - October 2017

Contents
Shopper Marketing - October 2017 - Intro
Shopper Marketing - October 2017 - 1
Shopper Marketing - October 2017 - 2
Shopper Marketing - October 2017 - 3
Shopper Marketing - October 2017 - Contents
Shopper Marketing - October 2017 - 5
Shopper Marketing - October 2017 - 6
Shopper Marketing - October 2017 - 7
Shopper Marketing - October 2017 - 8
Shopper Marketing - October 2017 - 9
Shopper Marketing - October 2017 - 10
Shopper Marketing - October 2017 - 11
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