Shopper Marketing - October 2017 - 60

WHO'S WHO IN SHOPPER INSIGHTS

GLAXOSMITHKLINE
JULIE CRAIG, Shopper Insights Manager,
Pain, Skin and Respiratory Health
Craig has worked in consumer and shopper insights for nearly 10 years across
multiple industries, and also has experience in sales, analytics and customer
strategy. She has been with the company
since 2016, currently supporting the pain,
skin and respiratory health teams.
KIMBERLY HUNTER,
Shopper Insights Manager,
Oral Health
Hunter has nearly 10 years
of experience in the CPG
industry, holding various roles in category
development, sales, trade marketing and
shopper insights. She has been with the
company since 2017 and is looking forward to utilizing the company's Shopper
Science Lab in Warren, New Jersey, for
upcoming research projects in oral health.
STEVE LORD,
Shopper Insights Manager,
Smoker's Health and
Digestive Health
Lord has more than 20 years
of CPG industry experience with a background in sales, customer strategy, category management and shopper insights.
He joined the company in 2015 and currently supports the smoker's health and
digestive health teams.

60

y SHOPPER MARKETING OCTOBER 2017

DEB MONAHAN,
Team Lead, Global Shopper
Insights & Capabilities
Monahan has more than 20
years of CPG experience focused on consumer and shopper insights
in both global and U.S. roles. She has
been with the company since 2004 and is
currently leading the shopper insights and
capabilities function. She also oversees
shopper and customer research in the
state-of-the-art Shopper Science Lab.

GODIVA
JUDITH RUBIN, Global Head of
Consumer Insights

H

HANESBRANDS
DIANE PHILYAW, Director,
Business Intelligence/Data

HASBRO
MATT PUTNAM, Senior Director, Retail &
Shopper Insight

HENKEL
MACK HOOPES,
Senior Manager, Shopper
Insights and Category
Development
Hoopes is responsible for
the launch support of Henkel hair color
and is currently assigned to laundry and
home care for the west.



Table of Contents for the Digital Edition of Shopper Marketing - October 2017

Contents
Shopper Marketing - October 2017 - Intro
Shopper Marketing - October 2017 - 1
Shopper Marketing - October 2017 - 2
Shopper Marketing - October 2017 - 3
Shopper Marketing - October 2017 - Contents
Shopper Marketing - October 2017 - 5
Shopper Marketing - October 2017 - 6
Shopper Marketing - October 2017 - 7
Shopper Marketing - October 2017 - 8
Shopper Marketing - October 2017 - 9
Shopper Marketing - October 2017 - 10
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