Shopper Marketing - October 2017 - 54

WHO'S WHO IN SHOPPER INSIGHTS

D

DANONEWAVE
SURESH GANAPATHY, Senior Director,
Strategy & Insights: U.S. Yogurt-Danone
Ganapathy currently leads strategic
consumer insights and analytics for the
Danone organization and is part of the
marketing leadership team and global
insights leadership team. Past experience
includes 15 years at Kraft and Mondelez,
working across multiple categories and
regions with an aptitude for generating
insights for short- and long-term sustainable business growth.
MONICA LOPEZ, Vice President Insights,
Analytics and Consumer Connections
BARBARA TINGLE,
Category Strategy &
Insights Manager
Tingle is charged with
strengthening retailer partnerships with elevated thought and category leadership. She most recently led a
total dairy department custom research
project where retailer partners in every
channel are executing changes to their
total dairy flows and adjacencies per the
team's recommendations.

DEAN FOODS
SUSAN STEGE, Senior
Director, Category &
Shopper Insights
Stege has 20 years of expe54

y SHOPPER MARKETING OCTOBER 2017

rience with the company, most recently
leading the shopper insights path to purchase research, now branded as Dean
Foods' 3-D Insights. As a result of this
work, the team has identified strategies to
unlock growth in the dairy case, and specifically milk and cream.

DEL MONTE FOODS
SARAH BRACKEN,
Senior Manager, Consumer
and Shopper Insights
Bracken proactively drives
strategic objectives and
category growth for the vegetable, broth
and tomato businesses. She develops new
product innovation and platform pipelines
to expand into adjacencies, and is creative
and passionate about research design and
understanding consumer emotion.

DELL
LORI PENNINGTON,
Insights & Shopper
Experience Strategist
Pennington is accountable for all marketing mix
and ROI that is developed based on the
understanding of shopper attitudes and
behaviors associated with product acquisition, purchase triggers, touchpoints and
where to buy (online or offline). This is
designed to build brand equity and drive
sales with retailers while the consumer is
in shopping mode.



Table of Contents for the Digital Edition of Shopper Marketing - October 2017

Contents
Shopper Marketing - October 2017 - Intro
Shopper Marketing - October 2017 - 1
Shopper Marketing - October 2017 - 2
Shopper Marketing - October 2017 - 3
Shopper Marketing - October 2017 - Contents
Shopper Marketing - October 2017 - 5
Shopper Marketing - October 2017 - 6
Shopper Marketing - October 2017 - 7
Shopper Marketing - October 2017 - 8
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