Shopper Marketing - October 2017 - 42

5 WAYS VIDEO ADVERTISING
CAN DRIVE TRAFFIC AND SALES
2. Focus on what video achieves, not
what inventory costs.

1. Don't just repurpose your TV ads.

INCREMENTAL SALES FOR
EVERY THOUSAND IMPRESSIONS

$23.48

$16.95

Digital video

Display

When compared to display and search, CPG video
doesn't initially seem anywhere near as effective - but
this perception fails to account for the critical impact
that sight, sound and motion deliver over standard,
static display ads.

3. Prioritize targeting and personalization
as part of your creative.

Demographics

Just because it's possible to repurpose a TV
commercial doesn't mean it's the smartest

Store Locations

ad spend is well below the outcomes seen in case studies for digital video campaigns
that use targeting and personalization to enhance the creative.*

4. Leverage limitless personalized video creative.

5. Work with verified partners that
measure incremental sales.

TODAY'S WEATHER

$

HIGH HUMIDITY
ALBANY

Local Weather

in a "content crap trap." In a recent study, the benchmark for digital video return on

use them as a starting point and make

FIGHT BACK AGAINST THE WEATHER

Website

Mark Pritchard, chief brand officer at P&G, recently said that the industry is stuck

approach. Instead of recycling old assets,
them more targeted and personalized.

Past Purchase

93˚

SALES

$
$

$2 OFF

VISIT YOUR LOCAL STORE

$

Professional Series Repair
Shampoo, Repair Conditioner

SHOP NOW

Because retailers - not manufacturers - sell the products,
Targeting and personalization with digital video has a huge impact,

CPG marketers have issues with actually tracking sales from

averaging $2.39 more ROAS than typical digital video benchmarks.

their marketing efforts. Use third-party verification companies

Work with a partner that has access to the data and technology needed

to measure an actual return on ad spend so marketers aren't

to automate the creation of 1-to-1 video that doesn't break the bank.

relying solely on metrics like click through and completions.

*Sequent Partners Study, October 2016

www.eyeviewdigital.com


http://www.eyeviewdigital.com

Table of Contents for the Digital Edition of Shopper Marketing - October 2017

Contents
Shopper Marketing - October 2017 - Intro
Shopper Marketing - October 2017 - 1
Shopper Marketing - October 2017 - 2
Shopper Marketing - October 2017 - 3
Shopper Marketing - October 2017 - Contents
Shopper Marketing - October 2017 - 5
Shopper Marketing - October 2017 - 6
Shopper Marketing - October 2017 - 7
Shopper Marketing - October 2017 - 8
Shopper Marketing - October 2017 - 9
Shopper Marketing - October 2017 - 10
Shopper Marketing - October 2017 - 11
Shopper Marketing - October 2017 - 12
Shopper Marketing - October 2017 - 13
Shopper Marketing - October 2017 - 14
Shopper Marketing - October 2017 - 15
Shopper Marketing - October 2017 - 16
Shopper Marketing - October 2017 - 17
Shopper Marketing - October 2017 - 18
Shopper Marketing - October 2017 - 19
Shopper Marketing - October 2017 - 20
Shopper Marketing - October 2017 - 21
Shopper Marketing - October 2017 - 22
Shopper Marketing - October 2017 - 23
Shopper Marketing - October 2017 - 24
Shopper Marketing - October 2017 - 25
Shopper Marketing - October 2017 - 26
Shopper Marketing - October 2017 - 27
Shopper Marketing - October 2017 - 28
Shopper Marketing - October 2017 - 29
Shopper Marketing - October 2017 - 30
Shopper Marketing - October 2017 - 31
Shopper Marketing - October 2017 - 32
Shopper Marketing - October 2017 - 33
Shopper Marketing - October 2017 - 34
Shopper Marketing - October 2017 - 35
Shopper Marketing - October 2017 - 36
Shopper Marketing - October 2017 - 37
Shopper Marketing - October 2017 - 38
Shopper Marketing - October 2017 - 39
Shopper Marketing - October 2017 - 40
Shopper Marketing - October 2017 - 41
Shopper Marketing - October 2017 - 42
Shopper Marketing - October 2017 - 43
Shopper Marketing - October 2017 - 44
Shopper Marketing - October 2017 - 45
Shopper Marketing - October 2017 - 46
Shopper Marketing - October 2017 - 47
Shopper Marketing - October 2017 - 48
Shopper Marketing - October 2017 - 49
Shopper Marketing - October 2017 - 50
Shopper Marketing - October 2017 - 51
Shopper Marketing - October 2017 - 52
Shopper Marketing - October 2017 - 53
Shopper Marketing - October 2017 - 54
Shopper Marketing - October 2017 - 55
Shopper Marketing - October 2017 - 56
Shopper Marketing - October 2017 - 57
Shopper Marketing - October 2017 - 58
Shopper Marketing - October 2017 - 59
Shopper Marketing - October 2017 - 60
Shopper Marketing - October 2017 - 61
Shopper Marketing - October 2017 - 62
Shopper Marketing - October 2017 - 63
Shopper Marketing - October 2017 - 64
Shopper Marketing - October 2017 - 65
Shopper Marketing - October 2017 - 66
Shopper Marketing - October 2017 - 67
Shopper Marketing - October 2017 - 68
Shopper Marketing - October 2017 - 69
Shopper Marketing - October 2017 - 70
Shopper Marketing - October 2017 - 71
Shopper Marketing - October 2017 - 72
Shopper Marketing - October 2017 - 73
Shopper Marketing - October 2017 - 74
Shopper Marketing - October 2017 - 75
Shopper Marketing - October 2017 - 76
Shopper Marketing - October 2017 - 77
Shopper Marketing - October 2017 - 78
Shopper Marketing - October 2017 - 79
Shopper Marketing - October 2017 - 80
Shopper Marketing - October 2017 - 81
Shopper Marketing - October 2017 - 82
Shopper Marketing - October 2017 - 83
Shopper Marketing - October 2017 - 84
Shopper Marketing - October 2017 - 85
Shopper Marketing - October 2017 - 86
Shopper Marketing - October 2017 - 87
Shopper Marketing - October 2017 - 88
Shopper Marketing - October 2017 - 89
Shopper Marketing - October 2017 - 90
Shopper Marketing - October 2017 - 91
Shopper Marketing - October 2017 - 92
Shopper Marketing - October 2017 - 93
Shopper Marketing - October 2017 - 94
Shopper Marketing - October 2017 - 95
Shopper Marketing - October 2017 - 96
Shopper Marketing - October 2017 - 97
Shopper Marketing - October 2017 - 98
Shopper Marketing - October 2017 - 99
Shopper Marketing - October 2017 - 100
Shopper Marketing - October 2017 - 101
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Shopper Marketing - October 2017 - 109
Shopper Marketing - October 2017 - 110
Shopper Marketing - October 2017 - 111
Shopper Marketing - October 2017 - 112
Shopper Marketing - October 2017 - 113
Shopper Marketing - October 2017 - 114
Shopper Marketing - October 2017 - 115
Shopper Marketing - October 2017 - 116
Shopper Marketing - October 2017 - 117
Shopper Marketing - October 2017 - 118
Shopper Marketing - October 2017 - 119
Shopper Marketing - October 2017 - 120
Shopper Marketing - October 2017 - 121
Shopper Marketing - October 2017 - 122
Shopper Marketing - October 2017 - 123
Shopper Marketing - October 2017 - 124
Shopper Marketing - October 2017 - 125
Shopper Marketing - October 2017 - 126
Shopper Marketing - October 2017 - 127
Shopper Marketing - October 2017 - 128
Shopper Marketing - October 2017 - 129
Shopper Marketing - October 2017 - 130
Shopper Marketing - October 2017 - 131
Shopper Marketing - October 2017 - 132
Shopper Marketing - October 2017 - 133
Shopper Marketing - October 2017 - 134
Shopper Marketing - October 2017 - 135
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Shopper Marketing - October 2017 - 137
Shopper Marketing - October 2017 - 138
Shopper Marketing - October 2017 - 139
Shopper Marketing - October 2017 - 140
Shopper Marketing - October 2017 - 141
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Shopper Marketing - October 2017 - 143
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Shopper Marketing - October 2017 - 165
Shopper Marketing - October 2017 - 166
Shopper Marketing - October 2017 - 167
Shopper Marketing - October 2017 - 168
Shopper Marketing - October 2017 - 169
Shopper Marketing - October 2017 - 170
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