Shopper Marketing - October 2017 - 33

Lidl, a division of German retailer Schwarz Group with U.S.
headquarters in Arlington, Virginia, opened its first 20 U.S. stores
along the mid-Atlantic coast in the summer of 2017. The store
pictured here, in Wake Forest, North Carolina, opened in late July.

Like Aldi, Lidl has evolved from its spartan decor and no-frills-service origins
and is now enhancing the shopping
experience.

About the
Sponsor

Catapult is a conversion marketing agency, where
branding and buying are part of a total solution. Catapult's
data-driven approach identifies the core, actionable insights
that inspire brilliant creative with the power to convert
consumers into shoppers, shoppers into buyers, and buyers
into loyal advocates. Catapult delivers channel-agnostic
solutions that are brand savvy, retailer smart, and digitally
enabled. Catapult is an Epsilon brand. Visit them at
www.catapultmarketing.com and on Twitter @catapultmktg.
OCTOBER 2017 SHOPPER MARKETING y

33


http://www.catapultmarketing.com

Table of Contents for the Digital Edition of Shopper Marketing - October 2017

Contents
Shopper Marketing - October 2017 - Intro
Shopper Marketing - October 2017 - 1
Shopper Marketing - October 2017 - 2
Shopper Marketing - October 2017 - 3
Shopper Marketing - October 2017 - Contents
Shopper Marketing - October 2017 - 5
Shopper Marketing - October 2017 - 6
Shopper Marketing - October 2017 - 7
Shopper Marketing - October 2017 - 8
Shopper Marketing - October 2017 - 9
Shopper Marketing - October 2017 - 10
Shopper Marketing - October 2017 - 11
Shopper Marketing - October 2017 - 12
Shopper Marketing - October 2017 - 13
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Shopper Marketing - October 2017 - 20
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Shopper Marketing - October 2017 - 27
Shopper Marketing - October 2017 - 28
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Shopper Marketing - October 2017 - 30
Shopper Marketing - October 2017 - 31
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Shopper Marketing - October 2017 - 33
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Shopper Marketing - October 2017 - 40
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